PowerPoint Presentation

Instagram

Megan CabreraBlake CoffinDiana ColgroveJordan Elliston

What is Instagram?Free mobile photo sharing app designed to offer connectivityUsers share their photos with an online communityEasy transition: amateur picture-taker to professional photographer

Insta+GramCapture qualities of the Polaroid camera, where pictures are instantSnapshots similar to telegrams, sent over the wire to others= Instagram, 2011 App of the Year

Instagram Users

The number of users reached 40 million this monthAndroid version released

Instagram as a Social App

Become followed and a followerFriends, smartphone contacts, suggested users, organizations, brandsTag, comment, and like#hashtags to tag your photos with a subject of interest

Photo Effects

Upload or use app to take pictureAll photos are square (crop)Frame, rotate, blur, and brightenFilter effects Vintage/retro style

CROPCHOOSE EFFECTPOST

Search Statistics

Increased Google searches for Instagram = awareness and exposure

Across the Globe

United States dominatesGrowth potential worldwideMeekers trend: Globality

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R Marketing Implications

United States United Kingdom

$25k-$49,999 is equivalent to 15,500-30,968 GPB

We will say, while usage in other countries is growing and has great potential, Marketers need to be aware that demographics of users is different. For example, in US, majority of users are female, while in the UK, they are male.10

News: Android Release

Instagram was only offered for the Apple iPhone for over a yearThe Android app release created a 10 million user growth 1 million new users/day Beware of malware: fake version of the app that sends SMS messages without the owners consent

News: Facebook Takeover

$1 Billion

2 CEOs under 30

Facebook to go public

Motive: Eliminate the competition?

InstaCompetition

Hipster the same concept as Instagram but with rectangular photos. To these, users can add locations and comments, basically creating postcards.Picplz a social photography app with a sophisticated editing program, even features a function to make memes out of your photos.EyeEm groups shared photos by categories such as coffee, New York, etc.PicYou an Instagram-like app that boasts itself as exclusively for the iPhone.Jittergram allows you to create a 3D-like image, called a stereogram or stereograph.Path an Android app called a smart journal that lets you share your life with the ones you love.

How to Find Us

http://instablogger.wordpress.com/

Follow us on Instagram: Instabloggers

Sources

http://www.alexa.com/siteinfo/instagr.amhttp://www.huffingtonpost.com/2012/04/11/like-instagram-apps-alternatives_n_1417483.htmlhttp://idealab.talkingpointsmemo.com/2012/04/instagram-alternatives-seize-moment-users-after-facebook-acquistion.phphttp://gigaom.com/2012/04/10/did-facebook-just-throw-instagrams-rivals-a-lifeline/http://www.cnn.com/2012/04/18/tech/social-media/zuckerberg-instagram-deal/index.htmlhttp://www.businessinsider.com/instagram-was-facebooks-biggest-threat-2012-4http://www.splatf.com/2012/04/facebook-instagram/http://9to5google.com/2012/04/13/instagram-for-android-gets-10m-users-in-10-days-launching-service-to-40m-users-total/http://nakedsecurity.sophos.com/2012/04/18/fake-instagram-app-android-malwar/http://instagr.am/about/http://www.washingtonpost.com/business/technology/apple-names-instagram-top-app-of-the-year/2011/12/09/gIQAg1VuhO_story.htmlhttp://techcrunch.com/2012/04/13/instagrams-user-count-now-at-40-million-saw-10-million-new-users-in-last-10-days/