instagram final presentation

33
Group 1 Megan Cabrera, Blake Coffin, Diana Colgrove, Jordan Elliston

Upload: dlcolgrove

Post on 12-Jan-2015

555 views

Category:

Technology


0 download

DESCRIPTION

Final Instagram presentation after blog project. Includes how companies can use Instagram for Marketing. Content done by group, presentation done by myself.

TRANSCRIPT

Page 1: Instagram Final Presentation

Group 1Megan Cabrera, Blake Coffin, Diana Colgrove, Jordan Elliston

Page 2: Instagram Final Presentation

Agenda

• Background• Instablogger• Strategy• Examples• Conclusion• Going Forward

Page 3: Instagram Final Presentation

Background

Every second… gains one new user

60 photos are uploaded

Source: Digital Buzz Blog

Page 4: Instagram Final Presentation

As of June 2012:• Federal Trade Commission reviewing acquisition• Facebook received a “second request” from FTC• Request extends review period • Facebook anticipates deal to close by Dec 2012

Current News

Page 5: Instagram Final Presentation

iCloud Photo Stream• Service update• Adds: sharing, commenting (from certain

devices), and videos

Competitors

Page 6: Instagram Final Presentation

Competitors

HD Pro Cam• Additional options and tabs,

“awesome” tab• Featured section, managed by Tadaa• Trending, voted by users• Photo display shows comments next

to images• 22 filters versus ’s 16,

filters applied in real-time• Earn Tadaa dollars with each like and

comment• No hashtags (yet)

Page 7: Instagram Final Presentation

Competitors

• Allows video sharing• Gamification: earn badges and

points• Online platform• Unique hashtag categorization

feature• 14 filters• Excellent ratings: 4.6/5 stars on

Google Play, 4.5/5 stars on

Page 8: Instagram Final Presentation

• Desktop Viewing– Instagrille– Gramfeed– Extragram– Instadesk– Statigram

Instagram Trends

• Contests• Making

Tangible: The Business of – Printstagram– Stickygram– Postagram– Canvas Images

Page 9: Instagram Final Presentation
Page 10: Instagram Final Presentation

Instablogger

Marketing:• Registered blog with Google, Yahoo!, Bing, & StumbleUpon• Created “Instablogger” Facebook page• Posted presentations to SlideShare (126/71 views)• Tagged blog posts for ease of searching (154 tags)• Chose blog topics strategically

• Posted about what people were looking for (i.e. camera)

Page 11: Instagram Final Presentation

Finding Our Blog

1. Google Search/Images

2. Yahoo! Search

3. Bing/Bing Mobile

4. WordPress5. Facebook

6. mgt253.wordpress

7. StumbleUpon

8. SlideShare

Page 12: Instagram Final Presentation

What Were People Looking For?

Page 13: Instagram Final Presentation

Instablogger Visitors

Page 14: Instagram Final Presentation

Instablogger TrafficTotal Blog Views 813

Best Day 59 (May 2)

Number of Posts 33

Top Post Instagram Contests: A Winning Idea?

Number of Comments 26

Number of ‘Likes’ 24

Number of Followers 7

“It’s arduous to search out educated people on this matter, however you sound like you recognize what you’re speaking about! Thanks” - Ena Plohr

“Helpful information. Lucky me I discovered your site by accident, and I am surprised why this accident didn’t came about in advance! I bookmarked it.” – tv case

Page 15: Instagram Final Presentation

Measuring Consumers’ Response to

Strategy: Social Metrics

Page 16: Instagram Final Presentation

April 2011 – April 20121600% User Base Growth

Social Metrics Stats

December 2011Named iPhone App of the Year

2012, Every Month1.8 Million Posts on Twitter

About Instagram

As of May 1, 201250 Million Users

1 Billion Photos Uploaded

Page 17: Instagram Final Presentation

Groundswell Objectives

• Listening: companies can search using hashtags for visual feedback

• Talking: contest opportunities – votes submitted through ‘likes’

• Energizing: each customer can be an ambassador through unique and customizable photos of products/brands

• Supporting: meet-ups• Embracing: releasing their API, allowing

other companies to incorporate photos on their own applications

Page 18: Instagram Final Presentation

Business Strategy

‘s Differentiation Strategy•Not your typical camera application•Retro/vintage style

Page 19: Instagram Final Presentation

Awareness

• Through hashtags consumers become aware of new competitors in familiar industries

• Through friends’ pictures of products

Page 20: Instagram Final Presentation

Word of Mouth

• Discussing photos with friends• Showing friends other user photos• merchandise • Printable photo camera• Insta meet-ups

Page 21: Instagram Final Presentation

Engagement

• Companies encouraging users to upload photos through contests

• Release of the API to encourage modifications and new uses

• Easy upload to Japan’s Mixi and China’s Sina Weibo

• Visiting on your desktop to view larger photos

Page 22: Instagram Final Presentation

Marketing Strategy

Creating Awareness Utilization of Contests

Page 23: Instagram Final Presentation

Examples

Page 24: Instagram Final Presentation

Billabong Asia

• Billabong is a surf apparel leader in the USA and wanted to build international recognition

• Facebook contest: • Once they reach 200,000 fans

on Facebook’s Billabong Asia page, they will give away a $2,000 wardrobe

• Currently promoting this contest through and also featuring an feed on their Facebook page

Page 25: Instagram Final Presentation

Billabong Asia

Energizing:•Making it possible for customers to market to each other •Go to ‘like’ the Facebook page, building a community of customers that interact and talk about the brand

Page 26: Instagram Final Presentation

NH Hotels, Europe

• headquartered in Spain

• #wakeuppics campaign• Take pictures of things indicative of a fresh, positive attitude,

perfect to wake up to• Take pictures on and upload them to Twitter

Page 27: Instagram Final Presentation

NH Hotels, Europe

• Extremely successful: 600 photos within two weeks• NH Hotels embraced users by creating a temporary

display of 30 photos at the NH Palacio de Tepa in Madrid• Instagrammers continued to upload photos with

#wakeuppics so NH Hotels launched an international campaign and an exhibit will take place in Berlin

Page 28: Instagram Final Presentation

Website for viewing submissions

Page 29: Instagram Final Presentation

National Geographic

• First brand to partner with

• Untamed Americas project: what does “Untamed Americas” mean to you?

• Follow @natgeochannels, hashtag photo #untamedamericas

• Best photo will be uploaded to National Geographic website + an assortment of prizes

Page 30: Instagram Final Presentation

National Geographic

Page 31: Instagram Final Presentation

Insights:

Due to its UI and features, holds the record for the fastest app to reach 1 million downloads.

The competition among photo-sharing apps has intensified, with the question being “what will be the next ?”

is a valuable marketing tool that allows consumers to experience brands in a whole new way:

users are engaged while they create.

Conclusion

Page 32: Instagram Final Presentation

We plan to keep Instablogger on the WordPress site, using our blog as a personal marketing tool for our

future career searches.

Based on news and trends, it is possible that one or more of the Instabloggers may choose to write new posts.

In addition, our experience with Instablogger has motivated us to blog about other topics of interest.

Moving Forward

Page 33: Instagram Final Presentation

Any Questions?