Inovasi Land Where perspectives meets innovation

Rajeswari Kannan(Raji) Co-founder, CTO & VP of products, LensBricks

Have you tried hard for the last drop of lemon or toothpaste?

Solution?

Have you had to wait till night for your baby to sleep to cut her nails?

Lost between all the red and black bags?

Possible solutions?

Infinite USB, Butter spread…..

Inovasi Land Where perspectives meets innovation

Observation Sensory learning

Butterfly deck Empathy

Inovasi Land

Observation

Butterfly deck

Deck of innovation cards

200,000 years ago 1900 2014

Most innovations we use today have boomed post 1900..

Space, 2D Time

Angle

Wavelength Illumination

NextGen optics & sensors

Space, 3D

Opportunity…

Product Innovation

Customer engagement & retention

Brand Value

Is there a problem with function?

Car/Bike Navigation instructions… • Look for Sharukh Khan poster on left,

• Tea shop on the right at the signal,

• Green building opposite to temple

• …the restaurant is on 4th floor

Maps are just not good for Indian conditions!

Form follows function

Fix features/functions of product

before innovating on form

Innovate new form by dissecting into smaller forms

Modify?

Remove?

Shift?

Mix?

Is form or function comfortable?

Fashion != Comfort

Remove, shift or replace the problem agent….

Shift upwards: BSI sensor(Sony), old was FSI

More light hits sensor by simply shifting

diode

Millions of dollars sometimes spent on solving the wrong problem.

Is there a problem with interaction?

Look down vs Look up interface

Consumer empathy

Remove Uncertainty Privacy…

Useful features?, nice

look?..

Right messaging

Rapid Fire!

Sensory learning

Now lets try again!

Attention : Limited + Intangible

Average attention span/minute

12 seconds (2000)

8 seconds (2013)

Source: National Center for Biotechnology information, US, Jan 1, 2014

Thought records – A book that gives life to a story with your thoughts

: Natasha Singh, Designer

Capture Analyze

Have fun!

Picture Courtesy @ National Geographic