Limited Liability Company«Innovative materials»

Director: Igor Alexandrovich ShubeninContact phone : 89056463602

e.mail: igor.com@list.ruweb: in-material.ru

The problem of the consumer

Every year millions tons of metal collapse as a result of the effects of corrosion. For the protection used expensive paint and varnish materials worth more than 17 dollars per kg, with anticorrosive pigments containing toxic components (chrome, zinc, lead, boron)

Proposed solution

The development of new innovativematerials based on three principles

Reduction of corrosion rate of up to 10 times

The lack of ions of zinc, boron, chromium, lead

Available and up to 5 times cheaper raw-material base

Technological solution – series of materials the «Anticor»

The technology is in receipt of corrosion inhibitors by the deposition of nano-shells complex phosphate iron in the core of hematite (patent for invention of the Russian Federation №2456316), that allows to give to the series of materials the «Anticor» anticorrosive properties because of: phosphatizing protective action barrier effect neutralizing corrosive agents

1 – material «Anticor» 2 – zinc phosphate3 – solution of NaCl 2.5%

The advantages, the uniqueness of the solutionSpecificity Advantage Gain

There are no toxic components (zinc, chrome, lead, boron)

Ecologically friendly product

Application in progressive coatings

Composition based on the complex of iron phosphate

Available raw-material base

Low cost (2.5 times less than that of the analogues)

Mixed mechanism of corrosion protection (cathodic and anodic protection)

Corrosion rate is reduced in 2 and more times

The term of exploitation of metal products increased by 2 and more times

Deposition on the core of hematite nano-shells complex phosphate iron

Reduction the stages of technological process at manufacture of anticorrosive primers on 10%

Lower costs, increase productivity of the equipment, reduction of the cost of the finished product by 10%

High technical characteristics : low oil-absorption power, high hiding power

Absence of necessity of development of new formulations in the development of paint and varnish materials

Not required investment of money and time for the development of formulations of paints and varnishes. Reduces the time of preparation by 50%

The state of the market target segments

Market: 800 million rubles a year anticorrosive materials in the Russian Federation (according to the data of the analytical centre «Lenkor»)

Consumers:- paint and varnish plants str. Yaroslavl (SMC YarLI, PJSC

«Russian paints», LLC «Yaroslavl paints», group of companies «Index», LLC «Yaroslavl pigment»)

- paint-and-varnish enterprises on the territory of the Russian Federation (JSC «Empils», LLC «Gradar», PJSC «Lakra», etc.)- foreign paint and varnish enterprises Marketing policy: negotiations with consumers,

organization of the internet site, the experimental samples transfer to the possible consumers with the provision of a compounding to their further use; advertising in mass-media

The main risks: new product on the market of paint and varnish materials

Forecast of market growth: according to the analytical center

«Lenkor» market growth should amount to 6.5% in the year

Comparison with competitors SeriesSeries ofof products the «Anticor» made according to the products the «Anticor» made according to the

patented technology and a new approach. There are a patented technology and a new approach. There are a number of leaders of the market, which offer a wide range number of leaders of the market, which offer a wide range of products, used in the composition of anticorrosion paint of products, used in the composition of anticorrosion paint and varnish materials.and varnish materials.

Our product is competitive and has the best parameters of this characteristics

Company competitor

Mark .the type of product

Reduction of corrosion rate, time

Toxic components content Cost per kg, dollars

Our brand Complex of phosphate iron

2,5 Not content 2.5

LLC «Cron acril»

Zinc phosphate 2 Low content- Zink ions

3.8

LLC «Chemtrast»

Red lead 2,5 High content- lead ions

9.2

LLC «Bina-chemicals»

Zink tetraoxicromate

2,5 Average content- Crome ions- Zink ions

6.3

The business model of the project

Relationships with Relationships with customerscustomers

Direct sales to the lacquer-and-paint enterprises

Sales through large wholesale dealer network, together with other primary components

The free provision of samples for testing

presentation of the technology at the

technical meeting in companies

personal contacts and access to decision-makers, mailing of business proposals

The business model of the project

The economics of the project Profit and loss statement

Article 2012 2013 2014  Расход Доход Расход Доход Расход ДоходPayroll and tax deductions 300000 750000 750000Rental of premises 74000 126000 126000The acquisition, production(manufacturing), assembling and the modernization of equipment

915000 0 0

Raw materials 307400 824250 0 824250Office supplies 5000 4992 4992Transport 70000 69600 69600Bank services 10000 9948 9948Licensing and certification 40000 0 0 Communication 10000 9960 9960 Advertising and marketing 0 24000 24000 Unwinding 183000 183000 Energy 18600 295750 295750 Tax on profit 0 202500 202500 Realization of production 0 3375000 3375000Total 1750000 0 2500000 3375000 2500000 3375000Total income 6750000Total expense 6750000

Team

The core team consists of 4 people and has experience in the following areas: entrepreneurship, business management, marketing, knowledge of paint-and-varnish industry and chemical technology:

Shubenin Igor Alexandrovich: Director of a major chemical company LLC «Yaroslavl pigment», experience in business management, entrepreneurship, conducting of active sales with «0», conducting of scientific-research works and innovation

Shubenin Mikhail Aleksandrovich: marketing specialist, head of sales Department, work experience in the paint industry

Shubenina Tatyana Vladimirovna : engineer-technologist, knowledge of paint-and-varnish industry and chemical technologies, experience of introduction of innovations

Indeikin Evgeny Balikoyev : Professor, Ph.D, experience of carrying out scientific-research works, development and innovation; knowledge of paint-and-varnish industry and chemical technology

Current stage of development of business

- Developed the technology of obtaining of the Developed the technology of obtaining of the prototypeprototype

- Collected by the pilot installation upon receipt of Collected by the pilot installation upon receipt of pilot batches of innovative productspilot batches of innovative products

- Lease production premisesLease production premises- Certified productsCertified products- The marketing researchesThe marketing researches- Established the Internet site organizationEstablished the Internet site organization- The patent for the inventionThe patent for the invention- Were signed agreement with 7 usersWere signed agreement with 7 users

Realization of production

Participation in exhibitions and conferences

Thank you for your attention!

LLCLLC « «Innovative materials»Yaroslavl Yaroslavl cityContact phone 8905646360289056463602e.mail: e.mail: igor.com@list.ru

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