infuse_brand overview (web)

BRAND OVERVIEW

AGENDA

INFUSE SPIRITS: OVERVIEW UNIQUE SELLING POINTS / CURRENT DISTRIBUTION BRAND PORTFOLIO / EXCLUSIVE OFFERINGS BRAND SUPPORT / PARTNERSHIP PROPOSAL

In 2014, Seth Benhaim created Infuse Spirits out of his grandmother’s garage. He designed and developed Infuse Spirit’s vodka line using real fruit as the flavoring component of each individual bottle of vodka.

FROM THE GARAGE

To GREATNESS

Since the launch, Infuse Spirits has received over 40 awards, and has reached over 400 locations. Currently, Infuse Spirits is the only vodka with single-bottle infusions in all of their flavored spirits, without any artificial ingredients or added sugars.

Infuse Spirits is a premium, American, hand-crafted vodka.

Our award-winning all natural corn vodka is infused with real fruits and spices in every single bottle by-hand. Due to our dehydration, peeling, and infusing process, Infuse Vodka has an infinite shelf life. We maintain a full proof vodka at 40% ABV, without adding any artificial colors, flavors, or sugars. For these reasons, our smooth, clean vodka was awarded the World's Best Tasting Flavored Vodka at the San Francisco World Spirits competition.

We see vodka Differently

The category has shifted away from confectionary and gimmicky flavored vodkas back toward vodkas with a more sophisticated taste profile, " says Jason Daniel, Campari America's category marketing director.

CATEGORY OVERVIEW

GEARED TO GROW

When you exclude confectionary flavors, which are in free fall and down -17.6%, flavored vodka is incredibly buoyant and growing at 9.6% (Nielsen).

SWEET DESSERT VODKAS NATURALLY FLAVORED VODKAS

OUR HERITAGE:

THE INFUSE SPIRITS TIMELINE

2013 2014 2015 2016 2017

Infuse Spirits begins in a garage in Encino.

Infuse secures partnership to

distill and produce Infuse

Vodka™

Infuse Spirits launches its line

of vodkas, earning 30

awards in its first year.

Our CEO was named

“Entrepreneur of the Year” at the Nightclub & Bar

Show

Infuse rebrands Infuse Spirits™ with a craftier, sleeker bottle and new logo.

Infuse launches its Origin vodka, completing the range to have flavored and unflavored

vodka.

Infuse will launch its new

Infuse Bitters™ line of cocktail tinctures and

bitters in Los Angeles.

RESHAPING THE CATEGORY

Made with All-Natural REAL Fruits & Spices.

No Added Color, Aroma,

or Artificial Flavors

Gluten Free American-Made Vodka

“World’s Best Tasting Flavored

Vodka”

Double Gold Best-In-Show

Low or No Sugar

UNIQUE SELLING POINTS

From our hand-peeled citrus, to our hand-placed fruit and spices, every single bottle of Infuse Spirits™ will remain as uniquely authentic as the very first bottles we ever created.

Our process is our promise, and that will never change.

Craft with character.

The nose is fresh and inviting, braced with sweeter notes and hinting at light caramel and vanilla essences. The body is racy, alive with punchy astringency but rounded and balanced. Some mild sweetness, along with a mellow walnut character later on in the game. The finish is has just the appropriate amount of edge — a shining, sparkling spirit that any vodka fan will find just as perfect as a straight sip or as the pillar of a great cocktail.

INFUSE SPIRITS: ORIGIN

SPIRIT SPECIFICATIONS

Color: Clear

Aroma: Mild sweetness, hints of vanilla

Taste: Smooth, mellow clean character

Finish: Appropriate amount of edge

Ingredients: None. Distilled from corn ethanol and clean water

Sugar Content: 0 Grams

Earning the brand’s very first gold in late 2013, our Lemon infusion was ranked the highest of any flavored vodka at the New York International Spirits Competition that year. “The liquid feels silky and viscous on the tongue, and evokes waxy lemon peel, plus a touch of bitter astringency. Well-chilled, this is bracing martini option.” – Kara Newman, Wine Enthusiast [89-Points]

INFUSE SPIRITS: LEMON


Color: Pale yellow

Aroma: Crisp lemon peel and citrus

Taste: Warm and vibrant lemon with slight acidity

Finish: Silky and viscous; thirst quenching

Ingredients: Fresh peeled Eureka lemon peels

Sugar Content: 0 Grams

As Wine Enthusiast puts it: “No fake peach flavoring here!” With Infuse Peach, you’ll find real peaches bobbing in the bottle, and immediately detect it in the pleasantly sweet, true-peach aroma. Because the vodka has a corn base, the bright tawny liquid is reminiscent of peach-flavored Bourbon: it has a boozy presence, and a long finish that hints at vanilla and bruised peaches.” -  Kara Newman, Wine Enthusiast [87-Points]

INFUSE SPIRITS: PEACH


Color: Tawny Orange-Brown

Aroma: Fresh picked-and-sliced peaches

Taste: Thick peach-like bourbon, beautiful bouquet

Finish: Caramelized peaches and hints of vanilla

Ingredients: Dried freestone peaches

Sugar Content: 42 Grams per bottle (less than a soda can)

Unanimously awarded “Best-In-Show” at the 2014 San Francisco World Spirits Competition, this beautiful whisky brown vodka is unbelievably balanced, rich in flavor, and sweetly perfect. It neatly summarizes what the entire cinnamon-flavored spirits industry is trying to achieve. Reminiscent of grandma’s apple pie, this rich and tantalizing spirit is a fan-favorite and screams happy holidays!

INFUSE SPIRITS: CINNAMON APPLE


Color: Whiskey-brown

Aroma: Baked cinnamon rolls and fresh-cut apples

Taste: Grandma’s apple pie; heaps of cinnamon

Finish: Full mouth-feel and long smooth swallow

Ingredients: Dried apple rings; imported cinnamon sticks


Perfectly paired with a Bloody Mary, there is a unique spiciness and flavor created by our chili pepper infusion, not to be mistaken for other pepper or chipotle vodkas. “Faint silvery straw gold color. Faint aromas of dried chili peppers and hot spiced nuts with a supple, hot and tangy medium body and interesting hint of figs and dates amongst the various pepper jelly notes. Fun.” - The Beverage Testing Institute

INFUSE SPIRITS: Chili Pepper


Color: Faint yellow

Aroma: Earthy dried chili and hot spiced nut

Taste: Hot, peppery jelly and dusted chili pod

Finish: Lingering heat and earthy spice

Ingredients: Dried Japanese chili pods

Sugar Content: 0 Grams per bottle

A unique offering for the more adventurous type – this blend is not for the weak hearted or mild mannered. A fiery fusion of flavor fixated on scorching anything in its path, this spicy spirit will make friends quickly and create die-hard fans in no time. A fun way to turn up the heat in classic cocktails or a great way to test your limits as a chilled shot.


Color: Bright orange

Aroma: Tropical mango and earthy spice

Taste: Fresh fruity taste followed by searing heat

Finish: Fiery spice and lingering burn that won’t soon leave you.

Ingredients: Dried red mango and dried habanero pepper


INFUSE SPIRITS: Mango Habanero

INFUSE SPIRITS: PORTFOLIO

VARIANTS ORIGIN CINNAMON APPLE PEACH LEMON Chili Pepper Mango Habanero

Role Summary

A craft American vodka with eye-catching packaging, superior quality

taste, and backed by a value proposition of authenticity and

originality

An all-Natural, no sugar added infused vodka alternative to

flavored vodkas

An all-Natural, no sugar added infused vodka alternative to flavored

vodkas


flavored vodkas


flavored vodkas

An all-Natural, no sugar added infused vodka alternative to flavored

vodkas

Ageing N/A 30 days 30 days 30 days 30 days 30 days

Shelf Life Infinite Infinite Infinite Infinite Infinite Infinite

Target Consumer 25-45 year old / 60% Female / Foodie, Natural, Social, Stylish

RECIPE SUGGESTION Serve Straight /

Mix with Cranberry, Orange Juice, Soda, Tonic, or Mixer of Choice

Mix with Cider Beer Mix with Pineapple Juice

Mix with Bailey’s (Irish Cream)

Mix with Sprite Mix with Lemonade Mix with Iced Tea

Mix with Sprite Mix with Tonic / Club Soda

Mix with Ginger Ale

Mix with Lime Juice Mix with Ginger Ale

Mix with Ginger Beer

Mix in Margaritas Mix with Ginger Beer

Mix with Lime / Agave

Competitive Set Hanger 1, Hanson’s of Sonoma, Grey Goose, Absolut, Ketel One, Deep Eddy

Whether it is a beautiful display or a poster-plastered store window, Infuse Spirits is sure to support their retailers in a BIG way. We hold tastings and demonstrations for the retailer’s consumers as well as their staff. Likewise, we are avid supporters of our bar and restaurant partners, holding events and staff trainings, bar take-overs and more!

On/OFF Premise SUPPORT

HOW WE CAN HELP OUR PARTNERS SUCCEED

BRAND SUPPORT

Infuse Spirits has a 45,000 sqft. bottling facility, with trained staff overseeing quality control. We examine every bottle and taste from each and every batch for flavor consistency once infused at the end of our one month infusion period. We meticulously slave over every batch to ensure only the finest product leaves our warehouse. We wait patiently for every bottle to infuse into its fully flavored form. .

PRODUCTION

“Mixing with Infuse Chili Pepper is like a marriage made in bloody heaven.”

– Beverage World Magazine, 2014

“Benhaim and his team are doing something very right over at Infuse.”

- The Tasting Panel Magazine, 2015

MARKETING

We look forward to working with you!

Thank you.

infuse_brand overview (web)

Documents