oracle web center overview

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WebCenter Overview

Oracle WebCenter Team

April 2014.


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The Center of Engagement


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Oracle WebCenter Sites

Sites • Empower business users to contribute and manage Web content in

real-time

• Deliver Web content and campaigns to market faster with easy to use

tools

• Granular analytics for optimizing Web content, promotions, and offers

• Create targeted, interactive, and optimized experiences across Web,

mobile, and social channels

• Enable User-Generated Content and Personalized, Customizable

Gadgets with Enterprise Moderation, Including Comments, Ratings,

Reviews, and Blogs

• Integration with WebCenter Portal and WebCenter Content

Enabling the vision of an agile Visitor Experience


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Oracle WebCenter Sites Focus Areas

Your Customers with

Relevant, Interactive,

multichannel Experiences

Your Business to Deliver

Engaging Online Customer

Experiences

Through cross channel

integrations that provide

Integrated Touch Points

across Channels

TO ENGAGE

CUSTOMERS

TO EMPOWER

BUSINESS USERS TO EXTEND ONLINE

EXPERIENCES


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Oracle WebCenter Sites Core WCM and WYSIWIG Site Authoring

• Completely redesigned UI to

ease site authoring for

business users

• Modern look and feel

• Intuitive, visual-based

search results

• Drag ‘n drop content into

web pages


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• Flexible rules engine for creation of customer

segments & recommendations

• Enables delivery of targeted content & campaigns

• Segmentation based on implicit (behavioral) and/or

explicit (known user or characteristics) criteria

• Enables granular targeting based on membership in

multiple segments

Customer Segmenting, Targeting & A/B Testing

WebCenter


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• Typical Web Analytic Platform: – All High Level Web Traffic, Content Reports.

– Ability to Extract Relational Traffic

– Ability to Add Sensor to Page, Content Level.

• Where Sites is Different is in the Segmentation and Capture Solution. – “Hadoop” Engine for scaling out calculations for large scale

use. In-memory calculations and parallel use.

– Because Sites does the delivery of site it is able to capture the A/B testing of Segmentation and produce Reports against those choices to be optimize use..

Analytics


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Oracle WebCenter Sites Social: User-generated content with enterprise moderation

• Add user-generated content to Websites:

• Commenting, rating, reviews, blogs

• Business user administration &

moderation of UGC

• Enable UGC to drive the content of

dynamic sites


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Multichannel Engage Customers Consistently Across Web and Mobile Channels

• In-context editing, authoring, & preview of

website for different device types

• Manage mobile site plan/navigation structures

in Contributor UI

• Use same templates for mobile & desktop or

customize for mobile specific pages

• Supports HTML-5 / responsive design

• WSDT manages mobile templates

• Leverages full Sites targeting capabilities

• Detect incoming devices and render device

optimized site


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WebCenter Sites 11.1.1.8

CREATE DIGITAL EXPERIENCES THAT ENGAGE, GUIDE & CONVERT CUSTOMERS

MOBILE WEB

MANAGEMENT

EXTERNAL CONTENT

INTEGRATION

ENHANCED SEARCH &

PERSONALIZATION

Manage mobile sites with ease

and market to your mobile

customers more effectively

.

Provide more relevant content

and search results to guide and

influence customers on your website

.

Create a media rich online customer

experience using video and other digital

marketing content from within the

enterprise or from the cloud

.


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• One of the world’s largest insurance companies

• Delivers a consistent brand experience across 100+ sites in multiple languages with 150+ content contributors

• Uses segmentation and targeting to offer the most appropriate coverage to site visitors

• Able to support global deployment with only five developers

CUSTOMER ENGAGEMENT

Customer Success: The Hartford


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Retail, Travel,

Hospitality &

Consumer Goods

Finance & Insurance

Healthcare, Life

Sciences & Public

Sector

Communications,

Media & Energy

High Tech, Mfg and

Other

Oracle WebCenter Delivering Exceptional Online Customer Experience


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WebCenter Sites

Demonstration


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Demonstration Play 1

• Rich Site Content – (Article, Images, Video, Documents)

• Content Reuse / Content Rendering

• Content Targeting – (Enhancing Online Customer Experience)

• Implicitly Deliver Targeted Experiences

• Profile Derived / Segments / Click Stream

• User Generated Content – (Social Engagement)

• Capturing Rich Customer Interactions

• Ratings / Reviews / Comments / Blogging / Polls

Rich Customer Experiences (Site Visitor)


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Demonstration Play 2

• Content Authoring

– Visually make changes to content In-Line / In-Context of the page

– Create and edit content, for example, a press release or brochure

– Structured Content Entry Forms / Rich Text Editors

– Page Assembly (through WYSIWYG page design)

– Mobile Page Management

– Workflow – Notifications / Approvals / Publishing / Translation

– Moderation – User Generated Content

– In-Site Segmentation Preview & Dynamic Page Assembly

User Experience (Day in the Life of a Marketing Business User)


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Q&A


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oracle web center overview

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