info session : distributed marketing by artoos
TRANSCRIPT
DISTRIBUTED
MARKETING
The sustainableCommunication Production House
Integrated publishing production solutions provider for offline and online marketing & corporate communication.
DISTRIBUTEDMARKETING
DTP & DESIGN
MOBILE MESSAGING
& APPS
PICK & PACK
E-MAIL & DIRECT MAIL
DIGITAL SIGNAGE
INTEGRATION
EVENT WEBSITES
SOCIALINTEGRATION
COMMUNICATION PRODUCTION HOUSE
Service Account
Management
Multichannel
Campaigns
Marketing automation
Graphical studio
Mailhandling & Direct
Warehousing &
fulfillment
Offset & digital print
campaigns
Trigger based
campaigns
Corporate Marketing
1:Many
Local Producers
1:1
Communication Channels
Customers
CENTRAL LEVEL LOCAL LEVEL
CONTROL
TEMPLATES
DASHBOARD
SCALABLE
ONE STOP SHOP
ASSETS
SALES MATERIAL
LOC
AL C
AM
PAIG
NS
ASSETS
SALES MATERIAL
LOC
AL C
AM
PAIG
NS
ASSETS
SALES MATERIAL
LOC
AL C
AM
PAIG
NS
Not just for retail…
Not just for retail…http://www.mora.be/snack/ 80% 0 Weekly 2015-06-11 10:19http://www.mora.be/snack/fun-mix-classic/ 60% 0 Weekly 2013-10-09 14:15http://www.mora.be/snack/fun-mix-party/ 60% 0 Weekly 2013-10-09 14:11http://www.mora.be/snack/loempia-kip-ham-2-stuks/ 60% 0 Weekly 2013-09-29 20:07http://www.mora.be/snack/kaaskroket/ 60% 0 Weekly 2013-12-02 14:50http://www.mora.be/snack/bamischijf/ 60% 0 Weekly 2013-10-24 11:16http://www.mora.be/snack/ardeense-sate/ 60% 0 Weekly 2013-10-24 11:07http://www.mora.be/snack/kipburger/ 60% 0 Weekly 2013-10-24 18:26http://www.mora.be/snack/bitterballen-bballs/ 60% 0 Weekly 2013-10-23 08:24http://www.mora.be/snack/kipburger-xl/ 60% 0 Weekly 2013-10-24 18:41http://www.mora.be/snack/kipknots/ 60% 0 Weekly 2013-10-24 18:50http://www.mora.be/snack/smulrol/ 60% 0 Weekly 2013-10-24 21:14http://www.mora.be/snack/kipnuggets/ 60% 0 Weekly 2013-10-24 18:57http://www.mora.be/snack/spicy-viandelle/ 60% 0 Weekly 2013-10-24 21:22http://www.mora.be/snack/fishburger-xl/ 60% 0 Weekly 2013-10-24 15:20http://www.mora.be/snack/taco/ 60% 0 Weekly 2013-10-24 21:24http://www.mora.be/snack/hamburger-microwave/ 60% 0 Weekly 2013-10-01 12:57http://www.mora.be/snack/hamburger/ 60% 0 Weekly 2013-10-24 16:30http://www.mora.be/snack/kroketburger/ 60% 0 Weekly 2013-10-24 19:05http://www.mora.be/snack/viandelle-2/ 60% 0 Weekly 2013-10-24 21:39http://www.mora.be/snack/loempia-excellent/ 60% 0 Weekly 2013-10-24 19:07http://www.mora.be/snack/vleeskroket-extra/ 60% 0 Weekly 2013-10-24 22:01http://www.mora.be/fr/snack/ardeense-sate/ 60% 0 Weekly 2013-10-29 14:49http://www.mora.be/snack/loempia-gold/ 60% 0 Weekly 2013-10-24 19:09http://www.mora.be/fr/snack/hamburger-microwave/ 60% 0 Weekly 2013-09-29 18:59http://www.mora.be/fr/snack/bamischijf/ 60% 0 Weekly 2013-10-24 12:32http://www.mora.be/snack/loempia-special-kip/ 60% 0 Weekly 2014-02-04 15:07http://www.mora.be/fr/snack/chickenburger-microwave/ 60% 0 Weekly 2013-09-29 19:50http://www.mora.be/fr/snack/fun-mix-party/ 60% 0 Weekly 2013-09-29 20:13http://www.mora.be/snack/lucifer/ 60% 0 Weekly 2013-10-23 13:59http://www.mora.be/snack/macho/ 60% 0 Weekly 2013-10-24 19:40http://www.mora.be/fr/snack/mini-tartelettes-apero/ 60% 0 Weekly 2013-09-29 19:23http://www.mora.be/snack/mini-loempia-kip/ 60% 0 Weekly 2013-10-24 20:06http://www.mora.be/snack/mini-loempia-vegetarisch/ 60% 0 Weekly 2013-10-24 20:11http://www.mora.be/snack/mmm-frikandel/ 60% 0 Weekly 2013-10-24 20:16http://www.mora.be/fr/snack/loempia-kip-ham-2-stuks/ 60% 0 Weekly 2013-09-29 20:07http://www.mora.be/fr/snack/viandelle-2/ 60% 0 Weekly 2013-10-24 21:39http://www.mora.be/fr/snack/nasi-ballen-extra-pittig/ 60% 0 Weekly 2013-09-29 18:06http://www.mora.be/fr/snack/kaaskroket/ 60% 0 Weekly 2013-12-02 14:51http://www.mora.be/fr/snack/smulrol/ 60% 0 Weekly 2013-10-24 21:15http://www.mora.be/fr/snack/spicy-viandelle/ 60% 0 Weekly 2013-10-24 21:23http://www.mora.be/fr/snack/taco/ 60% 0 Weekly 2013-10-24 21:25http://www.mora.be/fr/snack/vleeskroket-extra/ 60% 0 Weekly 2013-10-24 22:02http://www.mora.be/fr/snack/kipburger/ 60% 0 Weekly 2013-10-24 18:28http://www.mora.be/fr/snack/mmm-frikandel/ 60% 0 Weekly 2013-10-24 20:17http://www.mora.be/fr/snack/macho/ 60% 0 Weekly 2013-10-24 19:41http://www.mora.be/fr/snack/mini-loempia-vegetarisch/ 60% 0 Weekly 2013-10-24 20:11http://www.mora.be/fr/snack/kipburger-xl/ 60% 0 Weekly 2013-10-24 18:42http://www.mora.be/fr/snack/loempia-excellent/ 60% 0 Weekly 2013-10-24 19:08http://www.mora.be/fr/snack/kipfingers/ 60% 0 Weekly 2013-10-24 18:47http://www.mora.be/fr/snack/kipknots/ 60% 0 Weekly 2013-10-24 18:52http://www.mora.be/fr/snack/fishburger-xl/ 60% 0 Weekly 2013-10-24 15:21http://www.mora.be/fr/snack/fishburger/ 60% 0 Weekly 2013-10-24 15:19http://www.mora.be/fr/snack/kipnuggets/ 60% 0 Weekly 2013-10-24 18:58http://www.mora.be/fr/snack/kroketburger/ 60% 0 Weekly 2013-10-29 14:56http://www.mora.be/fr/snack/bitterballen-bballs/ 60% 0 Weekly 2013-10-24 14:26http://www.mora.be/fr/snack/loempia-gold/ 60% 0 Weekly 2013-10-24 19:10http://www.mora.be/fr/snack/loempia-special-kip/ 60% 0 Weekly 2014-02-04 15:08http://www.mora.be/fr/snack/hamburger/ 60% 0 Weekly 2013-10-24 16:31http://www.mora.be/snack/bami-schijven-oriental-mini/ 60% 0 Weekly 2014-02-04 13:46http://www.mora.be/fr/snack/mini-loempia-kip/ 60% 0 Weekly 2013-10-24 20:09http://www.mora.be/snack/vleeskroket-gs28-10/ 60% 0 Weekly 2014-02-04 15:23http://www.mora.be/snack/bami-schijven/ 60% 0 Weekly 2013-12-03 16:27http://www.mora.be/snack/vleeskroket-20-ovengeschikt/ 60% 0 Weekly 2014-02-04 15:21http://www.mora.be/snack/bitterballen-20/ 60% 0 Weekly 2013-12-03 16:33http://www.mora.be/snack/vegetarische-loempia/ 60% 0 Weekly 2013-10-24 21:26http://www.mora.be/snack/bami-schijven-extra-pittig/ 60% 0 Weekly 2013-12-03 16:25http://www.mora.be/snack/berehap-gehaktbal/ 60% 0 Weekly 2013-12-03 16:28http://www.mora.be/snack/nasiballen-extra-pittig/ 60% 0 Weekly 2013-12-03 16:56http://www.mora.be/snack/mini-toppers-2/ 60% 0 Weekly 2014-01-23 15:30http://www.mora.be/snack/meester-kipcroquette-2/ 60% 0 Weekly 2013-12-03 16:50http://www.mora.be/snack/meester-kaascroquette-2/ 60% 0 Weekly 2013-12-03 16:49http://www.mora.be/snack/evenementenhamburger/ 60% 0 Weekly 2014-02-04 15:11http://www.mora.be/snack/meester-garnalencroquette-2/ 60% 0 Weekly 2013-12-03 16:47http://www.mora.be/snack/frikandel-bikfrik/ 60% 0 Weekly 2014-02-04 15:14http://www.mora.be/snack/hete-hap/ 60% 0 Weekly 2013-12-03 16:39http://www.mora.be/snack/frikandel-horeca-extra/ 60% 0 Weekly 2014-02-04 15:17http://www.mora.be/snack/garnaalkroket-20/ 60% 0 Weekly 2013-12-03 16:37http://www.mora.be/snack/kaassouffle/ 60% 0 Weekly 2013-12-02 14:52http://www.mora.be/fr/snack/bami-schijven/ 60% 0 Weekly 2013-12-03 16:27http://www.mora.be/fr/snack/vleeskroket-gs28-10/ 60% 0 Weekly 2014-02-04 15:24http://www.mora.be/fr/snack/vleeskroket-20-ovengeschikt/ 60% 0 Weekly
2014-02-04 15:22http://www.mora.be/fr/snack/vegetarische-loempia/ 60% 0 Weekly 2013-10-24 21:31http://www.mora.be/fr/snack/nasiballen-extra-pittig/ 60% 0 Weekly 2013-12-03 16:57http://www.mora.be/fr/snack/meester-kipcroquette-2/ 60% 0 Weekly 2013-12-03 16:51http://www.mora.be/fr/snack/meester-kaascroquette-2/ 60% 0 Weekly 2013-12-03 16:49http://www.mora.be/fr/snack/meester-garnalencroquette-2/ 60% 0 Weekly
2013-12-03 16:48http://www.mora.be/fr/snack/bitterballen-20/ 60% 0 Weekly 2013-12-02 14:15http://www.mora.be/fr/snack/hete-hap/ 60% 0 Weekly 2013-12-03 16:39http://www.mora.be/fr/snack/garnaalkroket-20/ 60% 0 Weekly 2013-12-03 16:38http://www.mora.be/fr/snack/bami-schijven-extra-pittig/ 60% 0 Weekly 2013-12-03 16:25http://www.mora.be/fr/snack/bami-schijven-oriental-mini/60% 0 Weekly 2014-02-04 15:00http://www.mora.be/fr/snack/berehap-gehaktbal/ 60% 0 Weekly 2013-12-03 16:29http://www.mora.be/fr/snack/evenementenhamburger/ 60% 0 Weekly 2014-02-04 15:13http://www.mora.be/fr/snack/frikandel-bikfrik/ 60% 0 Weekly 2014-02-04 15:15http://www.mora.be/fr/snack/frikandel-horeca-extra/ 60% 0 Weekly 2014-02-04 15:17http://www.mora.be/fr/snack/kaassouffle/ 60% 0 Weekly 2013-12-02 14:53http://www.mora.be/fr/snack/nasi-schijven-oriental-2/ 60% 0 Weekly 2013-10-24 20:46http://www.mora.be/snack/mini-lucifer/ 60% 0 Weekly 2014-01-03 13:29http://www.mora.be/fr/snack/mini-lucifer/ 60% 0 Weekly 2013-12-03 11:32http://www.mora.be/fr/snack/lucifer-2/ 60% 0 Weekly 2014-01-20 10:30http://www.mora.be/snack/carrero/ 60% 0 Weekly 2015-05-05 12:22http://www.mora.be/snack/kipkorn/ 60% 0 Weekly 2015-05-04 09:31http://www.mora.be/snack/kipspiesjes/ 60% 0 Weekly 2015-05-04 08:44http://www.mora.be/snack/mini-kipkorn/ 60% 0 Weekly 2015-04-28 11:33http://www.mora.be/snack/viandelle/ 60% 0 Weekly 2015-05-04 10:13http://www.mora.be/snack/rundvleeskroket/ 60% 0 Weekly 2015-04-20 12:57http://www.mora.be/snack/mini-frikandellen/ 60% 0 Weekly 2015-04-27 07:58http://www.mora.be/snack/fun-mix-originals/ 60% 0 Weekly 2015-04-27 09:12http://www.mora.be/snack/loempia-ham-kip-maaltijd/ 60% 0 Weekly 2015-05-06 09:09http://www.mora.be/snack/groenteloempia/ 60% 0 Weekly 2015-05-05 09:36http://www.mora.be/snack/kiploempia-oriental/ 60% 0 Weekly 2015-04-28 10:07http://www.mora.be/snack/loempia-kip-ham-6-stuks/ 60% 0 Weekly 2015-05-04 07:56http://www.mora.be/snack/ragoezi/ 60% 0 Weekly 2015-04-28 08:19http://www.mora.be/snack/rundvleesbitterballen/ 60% 0 Weekly 2015-05-05 08:28http://www.mora.be/snack/broodje-cheeseburger/ 60% 0 Weekly 2015-05-06 07:47http://www.mora.be/fr/snack/carrero/ 60% 0 Weekly 2015-05-05 12:38http://www.mora.be/snack/beefburger-xl/ 60% 0 Weekly 2015-05-29 08:14http://www.mora.be/snack/mmmix-pack/ 60% 0 Weekly 2014-06-10 21:11http://www.mora.be/fr/snack/fun-mix-classic/ 60% 0 Weekly 2015-04-27 08:26http://www.mora.be/snack/chickenburger-microwave/ 60% 0 Weekly 2015-05-05 10:20http://www.mora.be/snack/schaslick-excellent/ 60% 0 Weekly 2015-05-26 09:42http://www.mora.be/snack/sate-excellent/ 60% 0 Weekly 2015-05-07 13:56http://www.mora.be/snack/frikandel/ 60% 0 Weekly 2015-04-30 08:21http://www.mora.be/snack/kipkorn-krakend-lekker/ 60% 0 Weekly 2014-05-12 09:59http://www.mora.be/snack/kipfingers-2/ 60% 0 Weekly 2015-04-29 13:33http://www.mora.be/snack/fishburger/ 60% 0 Weekly 2015-05-26 11:23http://www.mora.be/snack/mini-loempias-apero/ 60% 0 Weekly 2015-05-05 11:15http://www.mora.be/snack/mini-tartelettes-apero/ 60% 0 Weekly 2015-05-06 09:42http://www.mora.be/snack/hamburgers/ 60% 0 Weekly 2015-04-30 08:50http://www.mora.be/snack/fishcorn/ 60% 0 Weekly 2015-05-29 08:49http://www.mora.be/snack/fishfingers/ 60% 0 Weekly 2015-05-27 10:57http://www.mora.be/fr/snack/fun-mix-originals/ 60% 0 Weekly 2015-04-27 10:00http://www.mora.be/snack/feuilletes-apero/ 60% 0 Weekly 2015-01-27 13:17http://www.mora.be/snack/beefburger/ 60% 0 Weekly 2015-05-27 09:40http://www.mora.be/fr/snack/broodje-cheeseburger/ 60% 0 Weekly 2015-05-06 08:04http://www.mora.be/fr/snack/beefburger/ 60% 0 Weekly 2015-05-27 09:49http://www.mora.be/fr/snack/beefburger-xl/ 60% 0 Weekly 2015-05-29 08:24http://www.mora.be/fr/snack/viandelle/ 60% 0 Weekly 2015-05-04 10:35http://www.mora.be/fr/snack/rundvleeskroket/ 60% 0 Weekly 2015-04-20 12:58http://www.mora.be/fr/snack/ragoezi/ 60% 0 Weekly 2015-04-28 08:58http://www.mora.be/fr/snack/mini-loempias-apero/ 60% 0 Weekly 2015-05-05 11:10http://www.mora.be/fr/snack/rundvleesbitterballen/ 60% 0 Weekly 2015-05-05 09:15http://www.mora.be/fr/snack/mini-kipkorn/ 60% 0 Weekly 2015-04-28 12:26http://www.mora.be/fr/snack/feuilletes-apero/ 60% 0 Weekly 2015-01-27 13:53http://www.mora.be/fr/snack/kipspiesjes/ 60% 0 Weekly 2015-05-04 08:35http://www.mora.be/fr/snack/mini-frikandellen/ 60% 0 Weekly 2015-04-27 08:08http://www.mora.be/fr/snack/loempia-ham-kip-maaltijd/ 60% 0 Weekly 2015-04-28 09:54http://www.mora.be/fr/snack/frikandel/ 60% 0 Weekly 2015-04-30 08:17http://www.mora.be/fr/snack/loempia-kip-ham-6-stuks/ 60% 0 Weekly 2015-05-04 08:16http://www.mora.be/fr/snack/hamburgers/ 60% 0 Weekly 2015-05-04 07:39http://www.mora.be/fr/snack/groenteloempia/ 60% 0 Weekly 2015-05-05 09:52http://www.mora.be/fr/snack/kipfingers-2/ 60% 0 Weekly 2015-04-29 13:51http://www.mora.be/snack/picknicker/ 60% 0 Weekly 2015-05-27 10:26http://www.mora.be/fr/snack/kiploempia-oriental/ 60% 0 Weekly 2015-04-28 10:13http://www.mora.be/fr/snack/kipkorn/ 60% 0 Weekly 2015-05-04 09:44http://www.mora.be/fr/snack/picknicker/ 60% 0 Weekly 2015-05-27 10:40http://www.mora.be/fr/snack/fishfingers/ 60% 0 Weekly 2015-05-27 10:49http://www.mora.be/fr/snack/fishcorn/ 60% 0 Weekly 2015-05-29 08:34http://www.mora.be/fr/snack/kipkorn-2/ 60% 0 Weekly 2015-05-07 11:52http://www.mora.be/fr/snack/mmmix-pack/ 60% 0 Weekly 2015-05-06 08:21http://www.mora.be/fr/snack/sate-excellent/ 60% 0 Weekly 2015-05-08 09:07http://www.mora.be/fr/snack/schaslick-excellent/ 60% 0 Weekly 2015-05-08 09:32http://www.mora.be/snack/garnaalballetjes-20/ 60% 0 Weekly 2014-10-07 09:28http://www.mora.be/snack/kaasballetje/ 60% 0 Weekly 2014-10-07 09:47http://www.mora.be/snack/kipsate-zonder-saus/ 60% 0 Weekly 2014-10-07 09:53http://www.mora.be/snack/voorgebakken-sate/ 60% 0 Weekly 2014-10-07 09:51http://www.mora.be/snack/vleeskroket-bourgondier/ 60% 0 Weekly 2014-10-07 09:25http://www.mora.be/snack/vleeskroket-20/ 60% 0 Weekly 2014-10-07 11:00http://www.mora.be/snack/bami-schijven-oriental/ 60% 0 Weekly 2014-07-11 12:58http://www.mora.be/snack/vleesbitterbal-20/ 60% 0 Weekly 2014-10-07 10:57http://www.mora.be/snack/spablo/ 60% 0 Weekly 2014-10-07 10:55http://www.mora.be/snack/nasi-schijven-oriental-2/ 60% 0 Weekly 2014-09-25 11:07http://www.mora.be/snack/vleesbitterbal-10/ 60% 0 Weekly 2014-10-07 10:56http://www.mora.be/snack/bourgondische-bitterbal/ 60% 0 Weekly 2014-10-07 09:22http://www.mora.be/snack/loempia-classic-kip-ham-2/ 60% 0 Weekly 2014-10-07 10:50http://www.mora.be/snack/loempia-kip-2/ 60% 0 Weekly 2014-10-07 10:54http://www.mora.be/snack/kippets/ 60% 0 Weekly 2014-06-25 08:14http://www.mora.be/snack/goulashkroket/ 60% 0 Weekly 2014-10-07 09:32http://www.mora.be/snack/gehaktbal-gackie/ 60% 0 Weekly 2015-05-27 10:16http://www.mora.be/fr/snack/vleeskroket-bourgondier/ 60% 0 Weekly 2014-10-07 09:27http://www.mora.be/fr/snack/vleeskroket-20/ 60% 0 Weekly 2014-10-07 11:00http://www.mora.be/fr/snack/bourgondische-bitterbal/ 60% 0 Weekly 2014-10-07 09:23http://www.mora.be/fr/snack/vleesbitterbal-20/ 60% 0 Weekly 2014-10-07 10:57http://www.mora.be/fr/snack/loempia-classic-kip-ham-2/ 60% 0 Weekly 2014-10-07 10:52http://www.mora.be/fr/snack/loempia-kip-2/ 60% 0 Weekly 2014-10-07 10:54http://www.mora.be/fr/snack/vleesbitterbal-10/ 60% 0 Weekly 2014-10-07 10:57http://www.mora.be/fr/snack/kippets/ 60% 0 Weekly 2014-06-25 08:15http://www.mora.be/fr/snack/goulashkroket/ 60% 0 Weekly 2014-10-07 09:33http://www.mora.be/fr/snack/gehaktbal-gackie/ 60% 0 Weekly 2015-05-27 10:05http://www.mora.be/fr/snack/bami-schijven-oriental/ 60% 0 Weekly 2014-07-11 13:00http://www.mora.be/fr/snack/garnaalballetjes-20/ 60% 0 Weekly 2014-10-07 09:29http://www.mora.be/fr/snack/kaasballetje/ 60% 0 Weekly 2014-10-07 09:48http://www.mora.be/fr/snack/spablo/ 60% 0 Weekly 2014-10-07 10:56http://www.mora.be/fr/snack/kipsate-zonder-saus/ 60% 0 Weekly 2014-10-07 09:53http://www.mora.be/snack/asian-mix-apero/ 60% 0 Weekly 2015-01-27 14:25http://www.mora.be/fr/snack/asian-mix-apero/ 60% 0 Weekly 2015-01-27 14:29http://www.mora.be/snack/sweet-chick-chili/ 60% 0 Weekly 2014-12-11 15:50http://www.mora.be/fr/snack/sweet-chick-in-chili/ 60% 0 Weekly 2014-12-11 15:57http://www.mora.be/snack/spicy-stick/ 60% 0 Weekly 2014-12-11 09:56http://www.mora.be/fr/snack/spicy-stick-2/ 60% 0 Weekly 2014-12-11 09:55http://www.mora.be/snack/ribster/ 60% 0 Weekly 2015-06-01 08:49http://www.mora.be/snack/sito-gold/ 60% 0 Weekly 2015-06-08 12:55http://www.mora.be/snack/kipburger-excellent/ 60% 0 Weekly 2015-06-11 09:58http://www.mora.be/snack/carrero-3/ 60% 0 Weekly 2015-06-01 09:08http://www.mora.be/snack/kipfrik/ 60% 0 Weekly 2015-06-01 11:31http://www.mora.be/snack/carrero-xl/ 60% 0 Weekly 2015-06-01 11:05http://www.mora.be/snack/crunchy-carrero-xl/ 60% 0 Weekly 2015-06-01 12:06http://www.mora.be/snack/kipfingers/ 60% 0 Weekly 2015-06-11 10:19http://www.mora.be/snack/kraker/ 60% 0 Weekly 2015-06-02 09:21http://www.mora.be/snack/frikandel-2/ 60% 0 Weekly 2015-05-29 09:43http://www.mora.be/snack/voorgebakken-schaslik/ 60% 0 Weekly 2015-06-01 08:09http://www.mora.be/snack/zigeunerstick/ 60% 0 Weekly 2015-06-11 09:26http://www.mora.be/fr/snack/ribster/ 60% 0 Weekly 2015-06-01 08:33http://www.mora.be/fr/snack/sito-gold/ 60% 0 Weekly 2015-06-08 08:45http://www.mora.be/fr/snack/zigeunerstick/ 60% 0 Weekly 2015-06-11 09:36http://www.mora.be/fr/snack/bitterballen/ 60% 1 Weekly 2015-06-08 07:27http://www.mora.be/fr/snack/voorgebakken-schaslik/ 60% 0 Weekly 2015-06-01 08:16http://www.mora.be/fr/snack/kraker/ 60% 0 Weekly 2015-06-08 07:13http://www.mora.be/fr/snack/lucifer/ 60% 0 Weekly 2015-06-08 07:42http://www.mora.be/fr/snack/kipburger-excellent/ 60% 0 Weekly 2015-06-11 09:50http://www.mora.be/fr/snack/kipfrik/ 60% 0 Weekly 2015-06-01 11:52http://www.mora.be/fr/snack/carrero-3/ 60% 0 Weekly 2015-06-01 09:39http://www.mora.be/fr/snack/crunchy-carrero-xl/ 60% 0 Weekly 2015-06-01 12:14http://www.mora.be/fr/snack/carrero-xl/ 60% 0 Weekly 2015-06-01 11:15http://www.mora.be/snack/gehaktstaaf-pikanto/ 60% 0 Weekly 2015-06-01 10:18http://www.mora.be/fr/snack/gehaktstaaf-pikanto/ 60% 0 Weekly 2015-06-01 09:52http://www.mora.be/snack/jims-chicken-stache/ 60% 0 Weekly 2015-05-29 12:01http://www.mora.be/fr/snack/jims-chicken-stache/ 60% 0 Weekly 2015-05-29 11:52
Not just for retail…
Setting the scene
40% of a sales Rep. Time is lost in creating/modifying presentations ( = 5 months/year!)
25.000€/year ! 40%
40% of all marketing materials are never used because never found or not adapted!
Up to 500.000€ /year !
40%
25% productivity increase when using personalisation in your Distributed Marketing Platform(3.2 months more productivity!)
25%
53% of all companies cite that localised marketing has the biggest effect on sales & loyalty
Loyalty costs less than acquisition!
53%
sales people finds 90% of marketing collateral useless
90%
Your network has more contacts than most Belgian databases centrally!
Average db in BE: 100.000 contacts
x2
Mono-channel; 9.46%
Multi-channel; 39.19%
Cross-channel; 33.78%
Omni-channel; 17.57%
My marketing team is…
Source: Artoos|Hayez Summer survey 2015
SINGLE CHANNEL MULTI-CHANNEL CROSS-CHANNEL OMNI-CHANNEL
• Customers experience a brand not a channel within a brand
• Retailers leverage their ‘single view of the customer’ in coordinated and strategic ways
The Nirvana
• Customers sees multiple touch-points as a part of the same brand
• Retailers have a ‘single view of the customer’ but operate in functional silos
The aspiration
• Customers experience a single type of touch-point
• Retailers have a single type of touch-point
The Legacy
• Customers sees multiple touch-points acting independently
• Retailers’ channel knowledge and operations exist in technical & functional silos
The Reality
Multiple data sourcesSingular data sources
Corporate Marketing
1:Many
Customers
Local Producers1:1
Communication Channels
Corporate provides approved collateral & leads to local agents.
Local measurement is difficult & time-consuming.
Agents waste time trying to customize materials for the local market.
Campaigns are of poor quality and irrelevant to the customer.
Co-op marketing dollars may be offered and are difficult to track.
Brand, legal & quality standards are easily compromised.
New channels like social & mobile have increased complexity.
Agents lack tools & sophistication needed to leverage channels.
Centralized Marketing
Multi-ChannelMarketing
LocalCustomization
Campaign Insights
MarketingAutomation
Increased Sales &
Productivity
Automate marketing & sales processes: Brand management Stock management Print management Multi-channel Campaign management Data management POS & retail management
A central hub for marketing management: Dashboarding & KPI management Measure ROI
More than just a DAM
More than a fancy design
More than Web to print
More than just 1 or 2 channels
Zero moment of truth
CONTENT
WEBSITE
MOBILE
APP & TABLET READER
SOCIAL NETWORK
PRESENTATIONS
PDF BROCHURE, BOOKS
OFFLINE BROWSING
What’s your COPE strategy?
Source: The Economist/Marketo : The rise of the marketer 2015
The future of marketing is lead generation
Brand symphony
CASES
How to save100.000€
Target: 100.000 €
• Search for images & assets for projects– 30 minutes without MOOOSE per job– 5 minutes with MOOOSE per job
2 jobs/week50 min./week= 1.300€/year
• Approval of documents/e-mails etc– 3h without MOOOSE per job– 10 minutes with MOOOSE per job
2 jobs/week6h / week= 7.000€/year
Target: 100.000 €
• Create personalised documents (Businesscard)
– 1 day without MOOOSE per job– 10 minutes with MOOOSE per job
Network of 300 people293 days/ year= 66.590€/year
• Share assets through the network– 3h without MOOOSE per week for 1 person– 0 minutes with MOOOSE per job
= 5.300€/year
Target: 100.000 €
• Track, trace & report of marketing mat. – 1 days without MOOOSE per job– 0 minutes with MOOOSE per job
52 days/ year= 13.000€/year
• Create 1 delocalised e-mail– 1d without MOOOSE per week for 1 person– 30 minutes with MOOOSE per week
= 12.364€/year
€ 105.000
Without having to think hard….
MOOOSE modules
MULTICHANNEL
PICK & PACK
WEB TO PRINT
PRINT ON DEMAND
TRIGGER BASED
DIGITAL ASSETS
DATA MANAGEMENT
CAMPAIGN SHOP
BUNDLED PRODUCTS
POS ENGINE
DASHBOARDS
OUTPUTPick & PackPrint – CollatoralE-mail MessageMobile MessageSocial media messageNarrow castingBeacon contentWebsite Blog…
MANAGER DASHBOARD SHOP MEDIA
CONNECT
Agencies & Partners
Shop owner/franchise
r
Sales & Marketing Team
MOOOSE Framework
Company infrastructure
ARTOOS PAAS/SAAS
More than 2000 users
Marketing communication becomes loyalty
POSRetail communication
Trigger Based Direct Mail
POSRetail communication
Trigger Based Direct Mail
Time to get your peace of mind back!
www.mooose.be