Influencer activity Visit Jersey

REASON DETAIL

Advocacy 84% of consumers have gone on to make a purchase directly based on an online recommendation*

ContentInfluencers create content including videos and imagery which resonates with readers more than media articles which are mainly text. Content can then be shared on Visit Jersey’s owned channels to amplify reach

Recommendation

Many consider influencers as important for brand opinions and purchase decisions**

Relationships Influencers build relationships between a brand and their readers, making them a more trusted voice which their readers are more likely to listen to

Engagement Influencers can engage with their followers more easily than brands and traditional media giving their opinions more authority to their followers

Audience Influencers often have a specific demographic of followers making it easier to target a specific audience

Creative Influencers are creative and produce their content in a way that they know their audience will enjoy and engage with, often across multiple platforms such as a blog, Twitter, Instagram or YouTube

*Based on research of UK consumers by Research Now**Based on research of UK consumers by Good Relations

Why work with influencers?

What does it mean for you? By working with Visit Jersey on an influencer trip, we will ensure that you are tagged and referenced in the resulting posts. This will give your property exposure in the context of a wider story on what your guests can do while visiting Jersey.

Influencers are carefully selected based on the following criteria to ensure quality coverage reaching the right audience:

AUDIENCEAge range

between the ages of 25 and 55

STYLEQuality content

with interests that match the Jersey offering and tone

LOCATIONBased in a city center targeting

our audience e.g. London / South

East

REACHA min. follower

base of 10k across all channels combined

For any media enquiries please contact:Rebecca A’CourtMarketing and PR ExecutiveT: +44 (0) 1534 849772E: rebecca@visitjersey.je