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© 2017 SUZANNE EVANS COACHING ENTHUSIASTS These influencers can be found across the Internet. From bloggers to YouTubers there’s a place for influencers who love to share their hobbies and what lights their fire. It doesn’t matter if you like underwater crocheting or skydiving out of a hot air balloon, enthusiasts are sharing their stories and influencing their followers. ACTIVISTS It’s not hard to spot these influencers. Their beliefs are what drive them day in and day out. They don’t back down from people who disagree with their point of view. They love to engage in a good debate and are eager to share their opinion on subjects they are passionate about. CELEBRITY INFLUENCER These influencers are celebrities who have huge followings: Oprah, Justin Bieber, the Kardashians, Beyonce and Dwayne Johnson are just a few examples. From music, to TV and film, celebrities have leveraged their fame through sponsorships and endorsements, influencing millions of people every day. CITIZEN INFLUENCER Call them an average Joe or Jane, these influencers are everyday people. They may be bloggers, fans, friends or people that are respected and trusted. They create and share authentic, valuable content and are followed by a large audience. EXPERT INFLUENCER When you want to know something, you go to the key opinion leaders and subject matter experts. These are the people who know something like the back of their hand. Because of their expertise they are a recognized authority and have established a large social media following with significant influence.

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Page 1: CELEBRITY INFLUENCER - Hell Yeah Programshellyeahprograms.com/wp-content/uploads/2017/06/... · CITIZEN INFLUENCER Call them an average Joe or Jane, these influencers are everyday

© 2017 SUZANNE EVANS COACHING

ENTHUSIASTSThese influencers can be found across the Internet. From bloggers to YouTubers there’s a place for influencers who love to share their hobbies and what lights their fire. It doesn’t matter if you like underwater crocheting or skydiving out of a hot air balloon, enthusiasts are sharing their stories and influencing their followers.

ACTIVISTSIt’s not hard to spot these influencers. Their beliefs are what drive them day in and day out. They don’t back down from people who disagree with their point of view. They love to engage in a good debate and are eager to share their opinion on subjects they are passionate about.

CELEBRITY INFLUENCERThese influencers are celebrities who have huge followings: Oprah, Justin Bieber, the Kardashians, Beyonce and Dwayne Johnson are just a few examples. From music, to TV and film, celebrities have leveraged their fame through sponsorships and endorsements, influencing millions of people every day.

CITIZEN INFLUENCERCall them an average Joe or Jane, these influencers are everyday people. They may be bloggers, fans, friends or people that are respected and trusted. They create and share authentic, valuable content and are followed by a large audience.

EXPERT INFLUENCERWhen you want to know something, you go to the key opinion leaders and subject matter experts. These are the people who know something like the back of their hand. Because of their expertise they are a recognized authority and haveestablished a large social media following with significant influence.

Page 2: CELEBRITY INFLUENCER - Hell Yeah Programshellyeahprograms.com/wp-content/uploads/2017/06/... · CITIZEN INFLUENCER Call them an average Joe or Jane, these influencers are everyday

THE A.R.C OF AN INFLUENCER

Page 3: CELEBRITY INFLUENCER - Hell Yeah Programshellyeahprograms.com/wp-content/uploads/2017/06/... · CITIZEN INFLUENCER Call them an average Joe or Jane, these influencers are everyday

STARTHERE

AlreadyInfluencer?

Clear aboutSelf?

KnowAudience?

A.R.C.

PERFORMANCECREATE

CONTENTCALENDAR

AUDIENCEAVATAR

CONTENT101

BIG WHY

WHY YOU

PICKYOUR

PLATFORM

CONVERT

Know how touse platform?

Know how todo video?

LEARNTECH

VIDEO101

SHOOT,EDIT & POST

PROMOTION101

PROMOTE

Know how topromote?

GotContent?