2nd influencer, s$900 millennial & growth hacking...

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Reimaging Your Brand To A Whole New Level With Social Influencers, Millennial Marketing & Growth Hacking Pre-Forum Masterclass: 3 August 2020 Main Forum: 4 - 5 August 2020 Venue: PARKROYAL on Kitchener Road, Singapore KEY TAKEAWAYS FROM ATTENDING THE 2ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020 5 REGISTER BY 15 MAY 2020 TO SAVE UP TO S$900 Discover Latest Influencer Marketing Trends And How To Identify Best-Fit Influencers For Your Campaigns, For Maximum Customer Engagement And ROI Embrace New Digital Technologies, Innovations And Strategies To Drive Unprecedented Growth And Gain A Competitive Edge In Today’s Ultra-competitive Business Landscapes Acquire Key Lessons From Global Multinational And SME Brands In Leveraging Influencer Marketing, Millennial Marketing And Growth Hacking Strategies Network And Build Valuable Partnerships With Some Of The Most Innovative Minds At The Forefront Of Marketing, Communications And PR Learn How To Grow Your Brand Through Loyal Followers And High SEO Rankings Through The Power Of Influencer Collaboration And Growth Hacking Techniques QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com 2 ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020 2 ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020

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Page 1: 2ND INFLUENCER, S$900 MILLENNIAL & GROWTH HACKING ...claridenglobal.com/conference/influencer... · influencers meetup session klook: tapping on organic influencers to generate authentic

Reimaging Your Brand To A Whole New Level With Social Influencers, Millennial Marketing & Growth Hacking

Pre-Forum Masterclass: 3 August 2020 Main Forum: 4 - 5 August 2020 Venue: PARKROYAL on Kitchener Road, Singapore

KEY TAKEAWAYS FROM ATTENDING THE 2ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020 5

REGISTER BY 15 MAY 2020

TO SAVE UP TO S$900

Discover Latest Influencer Marketing Trends And How To

Identify Best-Fit Influencers For Your Campaigns, For Maximum Customer

Engagement And ROI

Embrace New Digital Technologies, Innovations And

Strategies To Drive Unprecedented Growth And Gain A Competitive

Edge In Today’s Ultra-competitive Business Landscapes

Acquire Key Lessons From Global Multinational And SME Brands

In Leveraging Influencer Marketing, Millennial Marketing And Growth

Hacking Strategies

Network And Build Valuable Partnerships With Some Of The Most Innovative Minds At The Forefront Of Marketing,

Communications And PR

Learn How To Grow Your Brand Through Loyal Followers And

High SEO Rankings Through The Power Of Influencer Collaboration And Growth Hacking Techniques

QUESTIONS? Contact us at:

+65 6899 5030

[email protected]

claridenglobal.com

2ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020

2ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020

Page 2: 2ND INFLUENCER, S$900 MILLENNIAL & GROWTH HACKING ...claridenglobal.com/conference/influencer... · influencers meetup session klook: tapping on organic influencers to generate authentic

QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

GLOBAL THOUGHT LEADERS & KEY SPEAKERS INCLUDE:

HOW ONE CHAMPIONSHIP RODE THE INTERNET WAVE AND CAPTURED A HUGE MILLENNIAL

AUDIENCE

HOW CIRCLES.LIFE USES 'GUERRILLA' MARKETING TO WIN OVER A HUGE GEN Z &

MILLENNIAL FAN

MILLENNIALS WANT PERSONALIZATION AND HOW

SHOPBACK DELIVERS IT

HOW P&G USES AUTHENTIC INFLUENCER MARKETING VOICES TO WIN MARKETING CAMPAIGNS

HOW ADIDAS OVERCOMES CONSUMER FATIGUE WITH

MICRO-INFLUENCERS

INFLUENCERS MEETUP SESSION

KLOOK: TAPPING ON ORGANIC INFLUENCERS TO GENERATE

AUTHENTIC USER-GENERATED CONTENT

FOODPANDA'S GROWTH HACKING AND SUCCESS STORY

HOW FOUR SEASONS USES NANO-INFLUENCERS TO DELIVER

ENGAGING USER-GENERATED CONTENT

INTEGRATING MICRO-INFLUENCERS WITH

EXPERIENTIAL MARKETING

THE RISE OF NANO-INFLUENCERS AND HOW IT IMPACT THE FUTURE

OF INFLUENCER MARKETING

RIDING THE NEXT WAVE OF INFLUENCER MARKETING

ERICA KERNERSenior AdvisorONE Championship

MEGAN YULGASenior Regional Manager - Brand & CampaignsCircles.Life

SCOTT TANHead of CRMShopBack

DOMINIQUE TOUCHANDFormer Integrated Communication Leader AsiaProcter & Gamble

MAYRA HURTADOSenior Director, Concept to Consumer South East Asia and PacificAdidas

MONGCHIN YEOHInfluencer @mongabong

SARAH WANHead of MarketingKlook

IDAN HAIMMarketing DirectorFoodpanda

VIVIAN KOHDirector of Public Relations & Content, Asia PacificFour Seasons Hotels and Resorts

NORMAN PATRICK NAVARROFormer VP Regional Head of Content Marketing Lazada

SAM CANAVANGeneral Manager - Middle East/APAC ClassPass

MANISHA SEEWALGroup Chief Marketing OfficerCarro

2nd Influencer, Millennial And Growth Hacking Marketing Forum 2020

2nd Influencer, Millennial And Growth Hacking Marketing Forum 2020REIMAGING YOUR BRAND TO A WHOLE NEW LEVEL WITH SOCIAL INFLUENCERS, MILLENNIAL MARKETING & GROWTH HACKING

PRE-FORUM MASTERCLASSES: 3 AUGUST 2020MAIN FORUM: 4 – 5 AUGUST 2020VENUE: PARKROYAL ON KITCHENER ROAD, SINGAPORE

Page 3: 2ND INFLUENCER, S$900 MILLENNIAL & GROWTH HACKING ...claridenglobal.com/conference/influencer... · influencers meetup session klook: tapping on organic influencers to generate authentic

3 - 5 AUGUST 2020 | PARKROYAL ON KITCHENER ROAD, SINGAPORE

2ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020

PARTICIPATING COMPANIES INCLUDE:REGISTER BY 15 MAY 2020 TO SAVE UP TO S$900

DAY 1: MONDAY, 3 AUGUST 2020

DAY 2: TUESDAY, 4 AUGUST 2020

DAY 3: WEDNESDAY, 5 AUGUST 2020

PRE-FORUM MASTERCLASSES

MAIN FORUM

MAIN FORUM

• Masterclass A: How To Do Influencer Marketing At Scale

• Masterclass B: Creating Great Influencer Marketing Content

• Demystifying The Impact Of Influencer Marketing Voices To Win Marketing Campaigns

• Integrating Micro-Influencers To Enhance Customer Engagement Rates

• Growing Your Brand With Engaging Content Through Emerging Nano-Influencers

• Successful Case Studies From Global Brands’ Collaboration With Influencers And Advocates

• Discovering The Role Of Influencers And Advocates In Boosting Experiential Marketing

• Exploring The Paradigm Shift In Engaging Organic Influencers To Gain Poignant User Generated Content

• Growing A Brand Audience With Instagram Marketing

• Discovering Why Personalized Content Marketing Matters To Millennials

• Leveraging AI For Influencer Search And Combating Influencer Fraud

• Best Practices In Winning Millennial Marketing Strategies From Various Brands

• Diving Into How Titans Like Spotify And Skyscanner Growth Hacked Their Way To Numbers Like 46% Conversion And Global $2bn Worth

• Panel Sharing On Effective Growth Hacking Ideas To Improve Your SEO Ranking In 2020

THE FORUMAT A GLANCE

QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

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I will say brands that captured my attention from the agenda are The Smart Local, Unilever, P&G, Skyscanner, SGAG, ShopBack and Carousell because of their proven success in driving user acquisition and brand recall. The speakers such as Lisa Wong, John Caro, Shane Ang and Manisha turned out to be very engaging and informative.

Most of the speakers have given great insights to the subjects.

Good speakers and mix from MNCs, local start-ups and online channels to bring different perspectives for different businesses.

- Innobay Group Pte Ltd, Marketing Lead

- Ochre Pictures Pte Ltd, General Manager

- Carl Zeiss Vision Singapore, Marketing Head - Singapore & SEA Distributors

HEAR WHAT ATTENDEES GOT TO SAY ABOUT CLARIDEN GLOBAL'S INFLUENCER MARKETING CONFERENCES

3 - 5 AUGUST 2020 | PARKROYAL ON KITCHENER ROAD, SINGAPORE

2ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020

PAST PARTICIPATING COMPANIESClariden Global’s Influencer Marketing Conference in 2019 has garnered

Marketing and Growth Hacking professionals from the various industries and leading companies:

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QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

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MANISHA SEEWALGroup Chief

Marketing OfficerCarro

CHRIS J REEDCEO

Black Marketing (Forum Chairperson)

SARAH WANHead of Marketing

Klook

WALTER SANTOS NAVARRO

Director of Marketing Communications, The

Capitol Kempinski Hotel Singapore

Kempinski Hotels & Resorts

MEGAN YULGASenior Regional Manager -

Brand & CampaignsCircles.Life

SANDEEP RAJHead of Direct to

Consumer Business, APACHOOQ

MARIE JAFFREDO-HOHead of Growth

MyRepublic Limited

IDAN HAIMMarketing Director

Foodpanda

GWEN LIM ZHEN WENHead of Growth

Eatsy Technologies

3 - 5 AUGUST 2020 | PARKROYAL ON KITCHENER ROAD, SINGAPORE

HEAR FROM KEY EXPERTSFEATURED SPEAKERS LINE-UP

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QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

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NORMAN PATRICK BARRIENTOS

Former VP Regional Head of Content Marketing

Lazada Group

RTG. DATO BARNABAS HUANG

Country Managing Director

UFC Gym Singapore

DOMINIQUE TOUCHAUDFormer Integrated

Communication LeaderProcter & Gamble

EVANGELINE LEONGCEO & Founder

Kobe Global Technologies

MONGCHIN YEOHInfluencer

@mongabong

SAM CANAVANGeneral Manager - Middle East/APAC

ClassPass

MAYRA HUTARDOSenior Director, Concept to Consumer - South East

Asia and PacificAdidas

ERICA KERNERSenior Advisor

ONE Championship

FOO SIEW TINGVice President & Global

Head of Marketing Strategy and Planning,

Print CategoryHP Inc.

SCOTT TANHead of CRM

Shopback

NISARG SHAHCEO

Affable.ai

VIVIAN KOHDirector, Public Relations & Content (Asia Pacific)Four Seasons Hotels

and Resorts

3 - 5 AUGUST 2020 | PARKROYAL ON KITCHENER ROAD, SINGAPORE

HEAR FROM KEY EXPERTSFEATURED SPEAKERS LINE-UP

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QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

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QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

CLARIDEN GLOBAL

4 AUGUST 2020PARKROYAL ON KITCHENER ROAD,

SINGAPORE

EXCLUSIVE MEET & GREET WITH INFLUENCERS

Join this closed door social networking session with our invited guest social media Influencers with a glass of champagne - including nano and micro-influencers - meet up with them to discover how to engage influencers in the most effective way to drive engagement and discovery for your brand.

PRESENTS

INCH CHUAInfluencer & Singer-Songwriter @thisisinch www.thisisinch.com

DAWN SIMInfluencer, Wellness Coach & [email protected]

BENJAMIN TOHInfluencer & YouTuber @typicalben www.typicalben.com

GWEN LIMInfluencer & Marketing Professional@killgwenMONGCHIN YEOH

[email protected]

SHENNY YANGBlogger & [email protected]

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3 - 5 AUGUST 2020 | PARKROYAL ON KITCHENER ROAD, SINGAPORE

HOW FOUR SEASONS USES NANO-INFLUENCERS TO DELIVER

ENGAGING USER-GENERATED CONTENT

INTEGRATING MICRO-INFLUENCERS WITH

EXPERIENTIAL MARKETING

MILLENNIALS WANT PERSONALIZATION

AND HOW SHOPBACK DELIVERS IT

HOW P&G USES AUTHENTIC INFLUENCER

MARKETING VOICES TO WIN MARKETING

CAMPAIGNS

FOODPANDA'S GROWTH HACKING AND SUCCESS

STORY

HOW ONE CHAMPIONSHIP RODE THE INTERNET WAVE AND CAPTURED A HUGE MILLENNIAL

AUDIENCE

RIDING THE NEXT WAVE OF INFLUENCER

MARKETING

HOW CIRCLES.LIFE USES 'GUERRILLA' MARKETING

TO WIN OVER A HUGE GEN Z & MILLENNIAL FAN

KLOOK: TAPPING ON ORGANIC INFLUENCERS

TO GENERATE AUTHENTIC USER-GENERATED CONTENT

HOW ADIDAS OVERCOMES CONSUMER FATIGUE WITH

MICRO-INFLUENCERS

HOW GROWTH HACKING HELPS MYREPUBLIC TO

TAKE OFF

INFLUENCERS MEETUP SESSION

THE RISE OF NANO-INFLUENCERS AND HOW

IT IMPACT THE FUTURE OF INFLUENCER MARKETING

FORUM HIGHLIGHTS

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QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

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REASONS WHY YOU SHOULD ATTEND THE FORUM8

Prepare your organization for the next marketing battleground by developing strategic influencer, millennial and growth marketing roadmaps

Gain a 360-degree overview of the latest marketing strategies and their tremendous economic potential from key players in the scene

Empower yourself with exclusive insights, market-leading case studies and solutions from marketing, communication and CX experts to create effective customer-centric strategies

Get pressing questions answered at insightful, engaging and thought-provoking keynotes, discussions, workshops and networking sessions

Design authentic experience and engaging marketing content to boost demand among

millennials

Envision and digitally transform your marketing, communications and CX processes to reap

massive rewards

Identify useful growth hacking tips from proven case studies that you can immediately implement

for your business

8. Explore groundbreaking technologies such as AI that could optimize your influencer marketing

campaigns and ROI

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QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

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3 AUGUST 2020 | PARKROYAL ON KITCHENER ROAD, SINGAPORE

PRE-FORUM INFLUENCER MARKETING MASTERCLASSES

MASTERCLASS B: 13:30 - 17:00

CREATING GREAT INFLUENCER MARKETING CONTENT

This masterclass will show you the ultimate guide in expanding your market reach to your target audience with creative content marketing. You will learn how to curate top quality promotional content of your brand that will increase your SEO visibility. Grasp the key concept of crafting niche content that is relevant to your target audience and weave it in your influencer marketing to boost the effectiveness of your influencer marketing campaign. Delve into the key technique to accelerate your content marketing through influencer marketing by driving User-Generated Content for more organic engagement.

MASTERCLASS A: 09:00 - 12:30

HOW TO DO INFLUENCER MARKETING AT SCALE This masterclass will show you key strategies to help your brand to grow and scaling it with influencer marketing strategy. You will also learn on finding the right influencer to maximize the engagement rate for better ROI. After shortlisted the right influencer, you will gain insights on structuring your collaborations with the influencers and learn different strategies, methods and tactics that you could get the most out of it.

EVANGELINE LEONGCEO & FounderKobe Global Technologies

NORMAN PATRICK BARRIENTOS Former VP Regional Head of Content MarketingLazada

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QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

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114 AUGUSTTUE

09:00

09:15

09:45

10:30

11:30

14:30

12:00

13:30

14:00

EVANGELINE LEONGCEO & FounderKobe Global Technologies

VIVIAN KOHDirector of Public Relations & Content, Asia PacificFour Seasons Hotels and Resorts

DOMINIQUE TOUCHAUDFormer Integrated Communication LeaderProcter & Gamble

ERICA KERNERSenior AdvisorONE Championship

MAYRA HUTARDOSenior Director, Concept to Consumer - South East Asia and PacificAdidas

MONGCHIN YEOHInfluencer@mongabong

Moderator:

Roundtable Facilitators:

Speaker:

MANISHA SEEWALGroup Chief Marketing OfficerCarro

CHRIS J REEDCEOBlack Marketing

SAM CANAVANGeneral Manager - Middle East/APACClassPass

SARAH WANHead of MarketingKlook

Welcoming And Opening Speech By Forum Chairperson

Influencer Marketing: Game Changing Trends For 2020 And Beyond

Fireside Chat With Influencer: The Art And Science Of Influencer Marketing

Interactive Roundtable Discussion

Positioning For Authenticity: How ClassPass Uses Authentic And Unique Influencer Voices To Deliver Successful Marketing Campaigns

How Klook’s Affiliate Program Is Tapping On Organic Influencers For Impactful User-Generated Content

Circles.Life: Integrating Micro-Influencers With Experiential Marketing To Maximize The Impact Of Its Marketing Campaign

Four Seasons’ Envoy Campaign Case Study: Engaging Nano-Influencers For Engaging User-Generated Content

Case Study: How Brands Overcome Consumer Fatigue With Micro-Influencers

KEYNOTE: FUTURE OF INFLUENCER MARKETING

THE ROLE OF INFLUENCERS IN EXPERIENTIAL MARKETING

USING AUTHENTIC INFLUENCER MARKETING VOICES TO WIN MARKETING CAMPAIGNS

ORGANIC INFLUENCERS AND USER GENERATED CONTENT

WHAT ARE "NANO-INFLUENCERS" AND WHY YOU SHOULD CARE

MICRO-INFLUENCERS: THE MARKETING FORCE OF THE FUTURE?

10:15

12:30

15:00

Morning Refreshment & Networking

Lunch & Networking

Afternoon Refreshment & Networking

MAIN FORUM AGENDA

DAY 1

• I’m an influencer but I’m also a digital content creator/ copywriter/ photographer/ editor and many more

• What it’s actually like to be a social media influencer: The work behind the glitz and the glam

• What influencers can bring to the table and how brands can work effectively with influencers for real business results

• Roundtable A: Influencer Marketing Strategy With Micro and Nano-Influencers

• Roundtable B: Determining Influencer Marketing Fraud• Roundtable C: Building an Effective User Generated

Content Strategy• Roundtable D: Insights into New Millennial Marketing

Strategy

2ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020 3 - 5 AUGUST 2020 | PARKROYAL ON KITCHENER ROAD, SINGAPORE

QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

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124 AUGUSTTUE

16:00

CHRIS J REEDCEOBlack Marketing

Closing Remarks By Forum Chairperson

MEET ASIA'S TOP INFLUENCERS

MAIN FORUM AGENDA

DAY 1

2ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020 3 - 5 AUGUST 2020 | PARKROYAL ON KITCHENER ROAD, SINGAPORE

16:15 Meet The Influencers Power Meetup

Join this closed door social networking session with our invited guest social media influencers with a glass of champagne and supercharge your networking opportunity to meet and greet with the renowned social influencers. Discover how your savvy brands can leverage social influencers to maximize the benefits of their influencer marketing campaigns.

QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

15:30 Panel Discussion: Cultivating A Long Term Connection With Influencer

GROWTH HACKING: THE BEST TECHNIQUES TO BOOST CONVERSIONS

• Why brands need long-term relationships with Influencers?

• What are the ways to Build & Maintain a Solid Influencer Relationship?

Moderator:

Speakers:

CHRIS J REEDCEOBlack Marketing

SANDEEP RAJHead of Direct to Consumer Business, APACHOOQ

RTG. DATO BARNABAS HUANGCountry Managing DirectorUFC Gym Singapore

MONGCHIN YEOHInfluencer@mongabong | www.mongabong.com

SHENNY YANGBlogger & Influencer@shennyyang | www.shennyyang.com

GWEN LIMInfluencer & Marketing Professional@killgwen

DAWN SIMInfluencer, Wellness Coach & Speaker@thatmomoffour | www.thatmomoffour.com

INCH CHUAInfluencer & Singer-Songwriter @thisisinch | www.thisisinch.com

BENJAMIN TOHInfluencer & YouTuber @typicalben | www.typicalben.com

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135 AUGUSTWED

09:00

11:00

11:30

12:0009:15

09:45

10:30

14:30

15:15

15:45

13:30

14:00

WALTER SANTOS NAVARRODirector of Marketing Communications, The Capitol Kempinski Hotel SingaporeKEMPINSKI HOTELS & RESORTS

CHRIS J REEDCEOBlack Marketing

JULIANA CHUDirector of Digital and AnalyticsKimberly-Clark

NISARG SHAHCEOAffable.aiSEBASTIAN CRUZ

APAC Media and Content LeadKimberly-Clark

SCOTT TANHead of CRMShopback

MEGAN YULGASenior Regional Manager- Brand & CampaignsCircles.Life

FOO SIEW TINGVice President & Global Head of Marketing Strategy and Planning, Print CategoryHP Inc.

AVANTIKA JAINGeneral ManagerFave

Welcoming And Opening Speech By Forum Chairperson

Millennials Want Personalization And How Shopback Delivers It

How AI Can Help You Determine Your Influencer Search, Brand Affinity And Who To Advertise With?

Influencer Marketing Optimisation In The Age Of Performance Marketing

Global Case Study In Kimberly Clark’s Latest Marketing Trends And Nano-Influencers Engagement In Boosting Huggies & Kotex’s Brand Engagement

Instagram Marketing: How Tiffany Drew Throes Of Engagement With Iconic Movie Moment

The Future Of Content Marketing In A Millennial World: How The Capitol Kempinski Hotel Used Content Marketing To Drive A Bookings Take-Off

Why Circles.Life Wins With Gen Z & Millennials: Deconstructing A Legacy Industry's Customer Experience

Using Purpose Driven Marketing To Drive Impact To Millennials To Build A Global Brand With Local Soul

Fave's Success Story On Using Growth Hacking To Boost Its Subscription Rate & Revenue

How Grab Uses Experience-Led Offerings To Attract Millennials

How Lululemon Nurture Millennial Brand Loyalty With 'Guerrilla' Community Marketing

2020 INFLUENCER TRENDS AND BEYOND

WINNING STRATEGIES FOR MILLENNIAL MARKETING

GROWTH HACKING FOR MARKETERS

PERSONALIZATION FOR MILLENNIAL

USING AI FOR YOUR INFLUENCER SEARCH

HOW BRANDS ARE COMBATING INFLUENCER FRAUD

HOW TO MARKET ON INSTAGRAM AND GROW YOUR FOLLOWERS

CONTENT MARKETING AND WHY IT MATTERS TO MILLENNIAL

10:15

12:30

15:00

Morning Refreshment & Networking

Lunch & Networking

Afternoon Refreshment & Networking

MAIN FORUM AGENDA

DAY 2

2ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020 3 - 5 AUGUST 2020 | PARKROYAL ON KITCHENER ROAD, SINGAPORE

QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

How to optimise influencer marketing campaign at scale and measure the real impact to your growth? In this talk, Nisarg will highlight how influencer marketing optimisation (IMO) works.

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145 AUGUSTWED

MARIE JAFFREDO-HOHead of GrowthMyRepublic Limited

MAIN FORUM AGENDA

DAY 2

2ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020 3 - 5 AUGUST 2020 | PARKROYAL ON KITCHENER ROAD, SINGAPORE

17:15

CHRIS J REEDCEOBlack Marketing

Closing Remarks By Forum Chairperson

QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

16:45

CHRIS J REEDCEOBlack Marketing

IDAN HAIMMarketing DirectorFoodpanda

Growth Hacking Panel: Effective Growth Hacking Ideas To Improve Your SEO Ranking In 2020

• What is the effective growth hacking techniques • What is the effective design to have a mobile-

responsive website?• Does content matter in your growth hacking project?• What your company did to improve the user experience

of your SEO?

Moderator:

Panelists:

16:15

GWEN LIM ZHEN WENHead of GrowthEatsy Technologies

Accessible Growth Hacking: How Real Voices Grew Eatsy And Friso

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3 - 5 AUGUST 2020 | PARKROYAL ON KITCHENER ROAD, SINGAPORE

2ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020

Benefits as Media Partner and Supporting Organization at 2nd Influencer, Millennial & Growth Hacking Marketing Forum 2020.• Enhance your corporate profile and visibility within your industry - Your company’s logo will be emblazoned on our

brochures and distributed to decision makers across the region• Affiliation with an internationally recognized commercial event organizer

Clariden Global events are widely known and trusted throughout the world for providing best value to senior industry executives. Through partnering with selected media and supporting organizations, we are capable of delivering the highest calibre of expert knowledge and key industry insights to the target market.

If you meet the criteria mentioned above and would like to explore the opportunity to partner with us for 2nd Influencer, Millennial & Growth Hacking Marketing Forum 2020, please contact Jacelyn Shannon at +65 6899 5030 or email [email protected].

Looking for the ideal platform to elevate your professional status and strike key business partnerships?

Leverage on our limited sponsorship packages to strengthen and confirm your market position through consistent and continual branding awareness and take advantage of the plethora of opportunities with high level decision makers.

Partnering through an event sponsorship will enable you to gain:

• Unparalleled industry exposure• Leads generation and meeting arrangements with key decision makers in the service design field• Extraordinary brand visibility, increasing brand awareness and preference• Long-term business partnerships with leading service design partners, customers and regulators

Please contact Emma Joy at +65 6899 5030 / +65 6716 9961 or email [email protected] to discuss potential sponsorship opportunities or to custom make your own package.

Capitalize on this Forum

15

QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

SPOTLIGHT SPONSOR

Affable.ai is a Singapore based AI platform for micro-influencer marketing analytics and measurement. Using advanced computer vision and machine learning, Affable's self-service solution helps brands identify the most relevant influencers to engage with while also tracking key campaign metrics. Leading brands and agencies across the region rely on Affable's insights to run their micro-influencer marketing campaigns.

For more information, visit www.affable.ai

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REGISTRATION PAGE

2ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 20203 - 5 AUGUST 2020 | PARKROYAL ON KITCHENER ROAD, SINGAPORE

Register with your Colleagues Today to Enjoy Group Discount*:Group discount of 10% for the 2nd participant from the same organization.For limited time only by 10 July 2020, register 3 participants and the 4th participant will receive a complimentary seat.For 5 or more registrations, please contact Jacelyn Shannon at [email protected] Discount will only be applicable to the package of the lowest value.*Only 1 discount scheme will apply. Discount will compound on top of your early bird discount! This offer is valid for a limited time only, till 10 July 2020.

PLEASE NOTE: The conference fee includes lunch, refreshments and conference documentation. Payments are required with registration and must be received prior to the conference to guarantee your place.

GROUP DISCOUNTS

Booking Contact (Approving Manager) Mr/Mrs/Ms:____________________________Job Title:______________________________ Department:______________________Telephone:________________________________________________________________Email:____________________________________________________________________Organization:______________________________________________________________Address:_________________________________________________________________________________________________________________Postal Code:_______________

I would like to receive more information on hotel accommodation using Clariden Global coporate rate.

Promotional Code (Optional): _________________________________________________

Please register the following participant(s) for this Forum

1st Participant Name (Mr/Mrs/Ms): ______________________________________________

Job Title:__________________________ Department:_______________________________

Telephone:___________________________________________________________________

Email:_______________________________________________________________________

Forum Package Selected: _______________________________________________

2nd Participant Name (Mr/Mrs/Ms): _____________________________________________

Job Title:__________________________ Department:_______________________________

Telephone:___________________________________________________________________

Email:_______________________________________________________________________

Forum Package Selected: _______________________________________________

3rd Participant Name (Mr/Mrs/Ms): _____________________________________________

Job Title:__________________________ Department:_______________________________

Telephone:___________________________________________________________________

Email:_______________________________________________________________________

Forum Package Selected: _______________________________________________

4th Participant Name (Mr/Mrs/Ms): _____________________________________________

Job Title:__________________________ Department:_______________________________

Telephone:___________________________________________________________________

Email:_______________________________________________________________________

Forum Package Selected: _______________________________________________

A: Main Forum Only (2 Days) (Most Popular) S$2,295S$1,995

S$2,795S$2,495

S$2,595 S$2,895

S$3,095 S$3,395B: Main Forum + Pre-Forum Workshops (3 days) (Most Value)

Super Early Bird Fee

(If payments and registrations are

received by 15 May 2020)

Early Bird Fee

(If payments and registrations are

received by 12 Jun 2020)

Final Early Bird Fee

(If payments and registrations are

received by 10 Jul 2020)

Regular Fee

Forum Packages

INDUSTRY PROFESSIONALS

Please complete this section.4 WAYS TO REGISTER4 WAYS TO REGISTER

Email: [email protected]

Fax: +65 6567 4328

Call: +65 6899 5030

Website: www.claridenglobal.com

FOR OFFICIAL USEFEE RECEIVED REFERENCE L20067/MW/JS

PAYMENT METHODS

HOW TO REGISTER AND PAY

ACCOMMODATIONAccommodation is not included in the program fee but you will be entitled to use our corporate rate for your accommodation. Information will be sent along with your registration confirmation.

CANCELLATIONS AND SUBSTITUTIONSOnce we have received your booking, the place(s) are confirmed. No refunds will be made for any cancellations, however, program credits of equivalent value only applicable for Clariden Global events will be provided. Credits can only be redeemed for 1 program and is valid for only one (1) year from date of issue.Substitution with a qualified candidate is allowed by providing at least 5 working days of advance notice to Clariden Global. One time substitution is allowed with no charges. Subsequent substitutions will be charged 10% admin fee.

ALL CANCELLATIONS MUST BE RECEIVED IN WRITTEN FORM

PLEASE NOTE: CLARIDEN GLOBAL PTE LTD reserves the r ight to change the content and timing of the programme, the speakers and the date and venue due to reasons beyond their control. If in the unlikely event that the course is cancelled, CLARIDEN GLOBAL PTE LTD will refund the full amount and disclaim any further liability.

ENQUIRIES: If you have any queries about registration or payment please do not hesitate to contact our client services department on +65 6899 5030

PRIVATE DISCLOSURE STATEMENT: Any information provided by you in relation to this event is being collected by CLARIDEN GLOBAL PTE LTD and will be held in the strictest confidence. It will be added to our database for the primary purpose of providing you with information about future events and services.Visit us at www.claridenglobal.com for upcoming events

An invoice and registration confirmation will be sent within 7 days, please contact us if you have not heard from us within 7 days. Payment can be made by credit card, by bank transfer or by cheque made payable to “CLARIDEN GLOBAL PTE LTD”. ALL PAYMENTS MUST BE RECEIVED IN ADVANCE OF THE EVENT.

PARKROYAL on Kitchener Road, Singapore3 - 5 August 2020Address: 181 Kitchener Road, Singapore 208533Phone: +65 6428 3000Website: https://www.panpacific.com/en/hotels-and-resorts/pr-kitchener.html

FORUM VENUE AND ACCOMMODATION INFORMATION

BY CHEQUE / BANK DRAFT :Made payable to CLARIDEN GLOBAL PTE LTD and mail to: 3 International Business Park, #04-29, Nordic European Centre, Singapore 609927.BY TELEGRAPHIC TRANSFER TO:Bank Name: DBS BANKBank Branch code: 027Bank Address: 6 Shenton Way, DBS Building, Singapore 068809Bank Account No: 027-903583-8Bank Account name: Clariden Global Pte LtdSWIFT Code: DBSSSGSGPlease note that all bank charges are to be borne by participants. Please ensure Clariden Global International Limited receives the full invoiced amount.Note: Please include invoice number on all payment types and your company’s name in your payment instructions for our reference.CREDIT CARD:To make payment by credit card, please call our client services hotline at +65 6716 9980

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Industries/Sectors (including and not limited to):

• Apparel & Fashion (Luxury Goods & Jewellery)

• Automotive • Construction and Engineering • Consumer Goods & Electronics &

Services • Electrical Service Companies• Food & Beverages • Healthcare • Infrastructure and Civil • Internet • Music• Real Estate • Refrigeration and Air-Conditioning • Restaurants • Retail

• Supermarkets • Security Services • Telecommunications • Transport & Logistics • Water & Plumbing • Wine and Spirits

In the Roles of:• Brand• Brand Strategist• Call Centre• Contact Centre• Creative• Customer Engagement• Customer Experience• Customer Insights• Customer Relationship Management • Customer Service

SENIORITY LEVEL OF DELEGATES

Director Levels & Above

Heads of Departments

Manager

60% 20% 20%

Who You Will Meet:

3 - 5 AUGUST 2020 | PARKROYAL ON KITCHENER ROAD, SINGAPORE

2ND INFLUENCER, MILLENNIAL & GROWTH HACKING MARKETING FORUM 2020

• Customer Success• Digital Content• Digital Strategies• Digital Transformation• e-Commerce• Growth• Growth Marketing• IT Consulting and Projects• Product Design• Product development• Product innovation• Project Management• Sales & Marketing• Social Media• Technology• Technology Innovation• UX Designers

9

QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com