influencer marketing holiday guide · like budgeting, finding influencers, creating content, and...

INFLUENCER MARKETINGHOLIDAY GUIDE

Best Ideas for Holiday Influence Campaigns

Traditional Influencer Holiday Marketing Campaigns

Preparing for the holidays is important for social media marketers. It’s an opportunity to sharenew services, products, and deals and unroll holiday specific campaigns that will gain the interest of your followers.

One way to boost engagement is to create holiday influencer campaigns unique to each holiday.Between November and January, there are numerous opportunities to share your amazing brand with the help of your influencer network.

Holiday influencer marketing continues to grow but finding creative ways to share campaignscan be challenging. To help you out, we’ve put together a list of ways to use influencers in your holiday marketing that are sure to wow your followers.

With 49 percent of consumers depending on influencer recommendations, it’s no wonder thatbrands rely on influencers to help boost campaigns, with many of those campaigns falling intoone of the following categories:

One of the great things about influencer marketing is that it can often be beneficial to both thebrand and the influencer, especially for nano- and micro-influencers.

Using these campaign ideas as a baseline, marketers and influencers can craft fun, engaging campaigns for the holidays that take your marketing from ordinary to extraordinary. Check outsome of these fun holiday influencer marketing campaign ideas.

Social media Takeover: When an influencer is given permission to curate content on a brand’s social platforms for a specified amount of time.

Host Giveaways: When an influencer asks their followers to enter a brand giveaway by following certain guidelines, and then chooses a winner.

Sponsored Content: Content that the influencer creates based on brand guidelines to post on their social media accounts.

Gifts: A brand sends gifts to influencers that they then reveal on their social platforms, thus generating excitement over great products.

GRIN | Influencer Marketing Holiday Guide 1

Cozy Up to Winter Holiday Influencer Marketing

With the end of the year fast approaching, it’s definitely time to think about how to useInstagram, Twitter influencers, LinkedIn, and Facebook influencers to launch your holidaycampaigns. Preparing for those campaigns requires planning well ahead of the holiday itself,like budgeting, finding influencers, creating content, and scheduling posts.

Strategy for holiday influencer marketing campaigns should begin one 1 to 2 months before theholiday. This gives ample time to prepare any necessary elements and ensure thatcommunication between you and influencers is clear before campaign launches.

Even after the holidays are over, you want to be prepared for what’s to come. Here are somebasic guidelines to follow for all holiday influencer marketing campaigns.

Combining these essential planning guidelines with creative influencer marketing is sure to keep the holiday marketing momentum going well into the new year.

Decide what platform posts will be featured

Choose hashtags, images, copy, CTAs, landing pages that will be associated

Influencers you’ll partner with for the campaign

Budget for the campaign

Identify roles and responsibilities: who is responsible for creating posts, executing, engaging and tracking results


Spice Up Thanksgiving-Time Influencer Marketing

Thanksgiving Campaigns

Thanksgiving is a great holiday to use influencer marketing, but with eCommerce booming, you don’t want to forget about Black Friday, Small Business Saturday, and Cyber Monday. While not traditional holidays, they’ve become great opportunities for brands to shine in the week following Thanksgiving.

With the popularity of these shopping holidays, brands can target their holiday marketingcampaigns to each day, drawing on influencers that can speak to specifics about each.

Thanksgiving holiday marketing campaigns can go many different directions depending on yourtarget audience. That’s why it’s important to choose the best influencers for your brand. Of course, food is an obvious way to inspire people on Thanksgiving. Here a few ideas for Thanksgiving influencer marketing:

For the Foodies: Influencer shares a recipe or live video of them cooking a dish

For the host: Influencer creates a holiday table featuring products from a brand, or household products that help with cleanup

For the health conscious: Fitness influencer features services and products from wellness brands to promote wellness during Thanksgiving

For the Moms and Kids: Mom influencers share tips for feeding and entertaining kids at Thanksgiving dinner



Black Friday Campaigns

Small Business Saturday Campaigns

We know that 47 percent of consumers start thinking about gifts long before November andDecember, so it’s important to get Black Friday campaigns in order before the holidays hit.

This is a great opportunity if you are a small business or are marketing for a small business. Create holiday influencer campaigns that focus on using influencers whose target audience buys from small businesses like yours.

Small Business Saturday, while still an opportunity for sales, is also a mission-focused day to represent the positive things small businesses are doing and the unique products or services they offer. When choose small business influencers consider:

Begin planning your campaign at least a month before the actual day, with posts beginning inthe week leading up to the day.

Do they fit in your niche?Do they represent your values as a small business?Do they speak to audiences who care about supporting small?Do they have their own small business that you can partner with?

Have your influencer un-box an exclusive product that will only

be available on Black Friday

Provide coupon codes and hashtags to you influencers

specifically for Black Friday Deals

Showcase your product with a detailed influencer video review

Ideas for Black Friday Influencer Campaigns and product promotions


Create branded hashtags unique to your business that influencers

promote

Have influencers feature products in shoppable posts

If marketing a brick-and-mortar business using influencers, post live

video showing them visiting the shop

Promote Small Business Saturday as a recovery from Black Friday. Highlight

unique products and services that help people stay calm an after holiday rush

Have influencer promote event at the shop giving followers the chance to experience products in-person

while meeting small business owners. If the influencer is local, they could be a part of the event too

Ideas for Small Business Saturday influencer campaigns

Creating shareable coupon codes for each influencer you partner

with to easily track performance

Have an influencer feature an exclusive item only available that

day/week

Consider donating a portion of Cyber Monday proceeds to a charity with the help of an influencer

Other Cyber Monday holiday influencer ideas


Cyber Monday CampaignsCyber Monday has become more than just a one-day event, but often carries into the entire week after Thanksgiving. This is an especially good day to market toward millennials, who are experts at using mobile devices to search and shop–and focusing on mobile is huge. Adobe said that on Cyber Monday 2018, “transactions on mobile devices were up 55.6 percent.”

One great way to use influencer marketing for Cyber Monday is to create gift guides. These can be guides curated by your brand, or by the influencer, featuring Cyber Monday deals unique to your brand. It’s also a way to target specific audience segments. Choose influencers that align with your different segments and have them build a gift guide to share.


Unwrap the Power of Influencer Marketing for Christmas

Storytelling Campaigns to Connect EmotionallySome people prefer a more pared down Christmas in which case try creating a holidayinfluencer campaign that focuses on storytelling featuring how your brand’s product lends to aslower, intimate Christmas experience.

We’ve already discussed how great a gift guide is, which is another wonderful way to use influencer’s for Christmas too.

Consider your different audiences at Christmas. Are they simple, lavish, parents, millennials? Target influencers that can speak to these different types of shoppers to help you connect and engage with the right audience.


12 Days of Christmas Campaign to Engage Followers

Unwrap it UpIf you’ve got some exclusive gifts to feature, why not have influencers show how they wrap, or unwrap your products? People live the excitement of seeing what’s inside a package, right?

This is also a great way to encourage followers to share their own stories and posts of wrapping and unwrapping products with branded hashtags to mark the Christmas event!

Most of us are familiar with the song “The 12 Days of Christmas” so why not integrate it intoyour holiday influencer marketing campaign?

This could be a challenge for an influencer’s audience in the 12 days leading up to Christmas, 12 days of gifts, 12 outfits, 12 good deeds. The options are endless, but a great way to encourage followers to get involved and tag their own 12-day posts.


GRIN | Influencer Marketing Holiday Guide

New Year, New You

Influencer Marketing Works for Every Holiday

Food influencers share healthy recipes and videosFitness influencers share post shareable workoutsMom influencers share how to get organized for the New YearWellness influencers share their favorite tips and products for de-stressing after the busy holiday season

Just because Christmas is over doesn’t mean that you have to abandon your holiday excitement. Carry the fun into the new year with influencer marketing that targets those followers that are ready to set intentions, change their habits, and start fresh!

The New Year is the time when it seems like everyone is ready to get back in shape and eat well after the holidays. What better time to feature influencers for wellness related posts? Here are some ideas for New Year’s posts:

Social media marketing doesn’t end after the major winter holidays, so it’s important to keep a schedule going for the other holidays like Valentine’s Day. Easter and Mother’s Day. You can use many of the same pre-planning strategies but add in unique content to suit the holiday.

Using influencers is a great way to build a social media presence, especially with the help of influencer marketing software. Don’t wait - start planning your campaigns today!

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