India  Online  Landscape  2012  

What’s  NextBigWhat  for  India's  Internet?  

How many Indians are online?

NextBigWhat.com  

What does it mean if there are 120 million Indians online?

NextBigWhat.com  

Who are they?

NextBigWhat.com  

Where are they from?

NextBigWhat.com  

What do they do online?

NextBigWhat.com  

Most searched people on Google

NextBigWhat.com  

NextBigWhat.com  

Top  7  Social  Media  Sites  in  India    

NextBigWhat.com  

Most email users from India use Google or Yahoo.

NextBigWhat.com  

Mobile  browsing  has  56  %  share  compared  to  44  %  of  Desktop  Internet  users  

Most Indians use Google's Chrome, followed by Firefox and IE

NextBigWhat.com  

Opera is a favorite mobile web browser. Followed by UC Browser & Nokia.

NextBigWhat.com  

Apple launched iTunes Music store Flipkart launched Digital Music Store Flyte Hungama raised money from Intel Capital Dhingana raised $7 million from Lightspeed & others

Physical music is dead. Wait. Dying.

NextBigWhat.com  

E-­‐books  are  at  an  early  stage  •  August  

o   Amazon  launched  Kindle  store  in  India  and  partnered  with  a  distributor  to  sell  Kindle.  It  also  opened  up  Kindle  direct  publishing  for  India.  

•  September  o  Micromax  launched  Funbook  Infinity  with  digital  content  from  McGrawHill,  

Everonn,  Pearson  and  VriS.  Other  brands  launched  similar  tablets.    o  Leading  offline  retailer,  Landmark  launched  e-­‐books  on  its  online  store  with  

about  50  categories.  •  October  

o   Amar  Chitra  Katha  said  its  going  digital.  It  launched  its  iPhone  app  and  is  planning  to  launch  a  device  agnosSc  plaWorm.    

•  November  o   Flipkart  started  selling  E-­‐books  through  Flyte,  its  digital  store.    o  UK  Publisher  Pearson  launched  bundled  educaSon  in  tablets  in  India  

NextBigWhat.com  

Will  Indians  buy  eBooks?  

NBW  Poll  shows    •  45%  prefer  physical  copies  ONLY.  

•  20%    prefer  to  buy  ebook  ediSon  ONLY.  

•  35%  will  switch  from  physical  to  ebook  ediSons,  if  you  get  some  major  discounts.  

There  are  25  mn  e-­‐book  readers  in  India.  Over  half  of  them  are  male.  Nearly  34  %  of  them  are  aged  between  25-­‐  34.  They  mostly  live  in  ciSes-­‐  Bowker  Research.  

NextBigWhat.com  

An  Internet  explosion  is  in  the  making  

•  Government  to  distribute  millions  of  free  Internet  enabled  smartphones  to  the  poor  at  a  cost  of  Rs  7,000  cr  (~$1.28  billion)  

•  Hundreds  of  thousands  of  low  cost  tablets  to  be  distributed  to  schools  and  colleges  at  a  subsidised  price.    

•  Indian  government’s  ambiSous  plan  to  provide  low  cost  tablet  hit  2  million  pre-­‐orders  in  January.    

•  Government  to  connect  2.5  lakh  gram  panchayats  with  broadband  within  16  months.    

•  India  emerged  as  the  2nd  largest  base  of  mobile  only  Internet  generaSon  aher  South  Africa  across  the  globe.    

•  Top  official  Sam  Pitroda  hosts  press  conference  on  Twiker  for  the  first  Sme.    •  Startup  Village  in  Kerala  gets  1  GBPS  Internet  connecSon  to  become  the  first  to  

have  Internet  this  fast.  

NextBigWhat.com  

Team  NextBigWhat.com.    Dec  2012