digital media landscape in india
TRANSCRIPT
Welcome to
India
The land of 1.21 billion population
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With over 200,780,998 internet users
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Total Internet users
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people use internet in India
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Growth in internet users in
over the past 12 months
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access the internet via
mobile devices
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… The
Rural India
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BY
OCTOBER 2013
68 million claimed internet users and 46 million active users
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growth in the number of active internet users
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There were internet and active users in India.
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There were users in rural India who had accessed internet at least once in their lives.
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Yet only
of the active
users transact online.
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Nearly
of
the internet
users prefer
to access Internet
only
in
languages.
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of the
rural
internet
population
is
comfortable
in
accessing
in English.
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transactions is still in its stages.
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According
to the
Internet and
Mobile
Association
of India (IAMAI)
only
of the
Total
Indians
use
internet
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There
are still
issues
getting
in
remote
areas.
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…
Online Activity
…
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Guess
the average time
an Indian internet
user spends on
social media?
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of Indian
internet users
watch
online
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Indian mobile users subscribed to data
packages access net via mobile phone.
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Women
use
Instant
Messaging
times
as much
as men
and are
more active
on their
networks.
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on the other hand install more apps than women
apps/ per
month as
compared to
by women
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love
to
They spend hours more on calls every
month than men
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love to They spend around
more time than
women in browsing.
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key
online
activities
in India Image credits: https://www.flickr.com/photos/mckaysavage/2244155874
of the
engagement
on a
post happens
in the first hours
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of users on Twitter have
tweeted.
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of the traffic comes
from mobile.
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of all Indian netizens are
on , the highest
in the world.
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Indians are on Twitter,
largest in the world
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YouTube
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Monthly active users
Total users
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worldwide
Monthly active users
Total users
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worldwide
Monthly active users
Total users
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worldwide
has the world's
largest online
population....
with just
internet penetration
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