increasing awareness of indian consumers

8/3/2019 Increasing Awareness of Indian Consumers

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CONSUMER

BEHAVIORPresentation By : ABEESH

AKHILA

JITHIN

RAGI

SHEFI

SREELAL

THE SIXERS


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Increasing Awareness

Of Indian Consumers

Marketing Strategies

Changing Trends In Indian Consumer

Behavior

Consumer Spending Behavior


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Online Marketing

Currently, the products Indian consumers arebuying through online are greeting cards, clothes,CDs/VCDs/DVDs, cassettes, books, magazines,medicine and educational material.

The popular online shops in India

www.ebay.in

www.shopping.rediff.com


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Celebrity Influence

With the visual media becoming more popularthe use of celebrities in the TV media hasincreased.

Famous celebrities are able to attract attentionand retain attention by their mere presence inthe advertisements.

Celebrities may also help reposition products.


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Quality Oriented Outlets

Indian consumers looking for quality chooseexpensive brands as they feel that price is anindicator of quality Indian consumers looking forquality choose expensive brands as they feel that

price is an indicator of quality.consumers are likely to take cues from well

established retail outlets hoping that these outletscarry quality products.


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Freebies

Indian consumer buying behavior isinfluenced by freebies.

TVs, washing machines,

refrigerators, and ready madeclothes are some of the productcategories in which freebies are

given to Indian consumers.


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Eco-Friendly ProductsThe environmental awareness in India has

started affecting marketing of products basedupon their eco-friendliness.

Consumers in India are taking lead inprompting manufacturers to adopttechnologies to produce eco-friendlyproducts.

Balancing environmental concerns withcommercial considerations.


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Behavior

Bulk Purchasing

Urbanization is taking place in Indiaat a dramatic pace and is influencingthe life style and buying behavior of

the consumers.

Bulk purchases from hyper storesseems to be the trend these days.


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Behavior

Trendy Lifestyles

The current urban middle and upper class Indian consumerbuying behavior to a large extent has western influence.

There is an increase in positive attitude towards western

trends. The Indian consumer has become much more open-minded and experimental in his/her perspective.

Beauty parlors in cities, eateries, designer wear, watches, hi-tech products are a few instances which reflect these changes


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Behavior

Foreign brands have gained wide consumer

acceptance in India, they include items such as:Beverages Packed food

Ready to eat food Pre-cooked food

Canned food Personal care products

Audio/video products Garment and apparel

Footwear Sportswear

Toys Gift items


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Behavior

Buyers Market In The Making

The sellers market is slowly movingtowards becoming the buyers market.

Indian consumers have always preferredforeign goods and with the liberalization,they now have a choice of foreignproducts vis--vis the local products.


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Automobile : Audi

Cosmetics : Garnier

Clothings : Reid & Taylor

Food : KFC


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Behavior

Consumer Spending Behavior

Increased from us$133.60-350.74%

F&B fallen from us$ 54.07-44.8%

Increased for medical and healthcareus$3.5-8.5%

Spend on transport and

communication grown by 13.2%


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RURAL URBAN

EXPENDITURE 12.34 25.53

FOOD 6.78 10.00

NON FOOD 5.56 13.53

CEREAL&CEREALSUBSTITUTE

2.25 2.37

MILK AND MILKPRODUCT ,EDIBLE OIL

2.37 2.16

OTHERS 2.16 3.67

FUEL AND LIGHT 1.11 2.11

CLOTH AND FOODWEAR

1.00,3.45 1.65

In US Dollars


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Always Remember, Customer is the KingThey dont depend on us. We are depending on Them

increasing awareness of indian consumers

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