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Consumer awareness is making the consumer aware ofHis/Her rights.Consumer awareness it a marketing

term. It means that consumers note or are aware of products

or services, its characteristics and the other marketingP's (place to buy, price, and promotion).

Consumer awareness: 

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Factors affecting Consumer Behavior: 

Occupation

 Age

Economic Condition

Lifestyle

Personality

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Soft drinks market in Bangladesh: 

Bangladesh soft drink market is under volatility and itis one of the fastest growing markets in Bangladesh.During 80’s the consumer of Bangladesh even neverthought of having energy drink by paying almostequivalent amount of money as required to buy acarbonated soft drink.

From marketing point of view, 30 years ago it was not acommodity.

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Survey Analysis 

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Consumer Demand effect on Pushing sales

ModelSum ofSquares df

MeanSquare F Sig.

1 Regression .168 1 .168 .331 .568a 

Residual 24.332 48 .507

Total24.500 49

a. Predictors: (Constant), Consumer_Demand

b. Dependent Variable: Pushing_sell

Here f test value is lower than the tabulated value. Fail to accept nullhypothesis. So the assumption of Consumer Demand effect on Pushing salescannot be accepted.

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In this graph, it is seen that when consumer demand is high, pushing sell islower than the previous.

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Consumers demand effect on supply chain

Sum of Squares df Mean Square F Sig.

Regression.014 1 .014 .025 .875

Residual

27.666 48 .576

Total27.680 49

The independent variable is Consumer_Demand.

In the table, as f test value is lower than the tabulated value, theassumption of null hypothesis Consumers demand effect on supplychain is not true.

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Consumer demand effect on Companyincentives

Sum of Squares df Mean Square F Sig.

Regression.702 1 .702 1.198 .279

Residual28.118 48 .586

Total28.820 49

The independent variable is Consumer_Demand.

The f test value from the above table is lower than the tabulated value, So theassumption Consumer demand effect on Company incentives  ofConsumer demand effect on Company incentives is rejected as nullhypothesis is rejected.

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Consumers demand’s effect on suppliersavailability

Sum of Squares df Mean Square F Sig.

Regression.011 1 .011 .024 .877

Residual22.809 48 .475

Total22.820 49

The independent variable is Consumer_Demand.

Here, as f test value is lower than the tabulated value, null hypothesis is rejected.So the assumption Consumers demand’s effect on suppliers availability is not true.

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Consumer Demand effect on Pushing sales (for sprite)

Sum of Squares df Mean Square F Sig.

Regression.114 1 .114 .201 .656

Residual

27.166 48 .566

Total27.280 49

The independent variable is Consumer_Demand.

From the above table, f test value is lower than the tabulated value. So nullhypothesis is rejected and the assumption Consumer Demand effect onPushing sales is not true.

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Consumers demand effect on supply chain(sprite )

Sum of Squares df Mean Square F Sig.

Regression.219 1 .219 .472 .495

Residual22.281 48 .464

Total22.500 49

The independent variable is Consumer_Demand.

The f test value in the above table is lower than the tabulated value. As nullhypothesis is rejected, the assumption Consumers demand effect on supplychain is not true.

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Consumer Demand effect on incentivesFor SpriteSum ofSquares df Mean Square F Sig.

Regression.430 1 .430 .735 .396

Residual 28.070 48 .585

Total28.500 49

The independent variable is Consumer_Demand.

In the above table, f test value is lower than the tabulated value, sonull hypothesis is rejected and the assumption Consumer Demandeffect on incentives is not true.

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Consumer demand effect on incentive (for sprite )

Sum of Squares df Mean Square F Sig.

Regression.013 1 .013 .028 .867

Residual21.507 48 .448

Total21.520 49

The independent variable is Consumer_Demand.

From the above table, null hypothesis is rejected as the calculated f value islower than tabulated value. So the assumption Consumer demand effecton incentive for sprite is not true.

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Brand effect on Availability ( for sprite)

Sum of Squares df Mean Square F Sig.

Regression1.046 1 1.046 1.446 .235

Residual34.734 48 .724

Total35.780 49

The independent variable is Brand.

In the above table, as f test value is lower than the tabulated value, nullhypothesis is rejected and the assumption Brand effect on Availability  isalso false.

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Findings 

Most people, who drink soft drinks mainly prefer top renownedbrand.

Marketer mainly focus on top beverage products.

Most of the time, a lot of consumer do not care about brands.They just drink those soft drinks which are available in nearbyshop.

Sprite has well market share and well brand awareness.

 Various assuming factors actually don’t work in beverageproducts market.

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The End