inbusiness seo presentation

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Blow Your Sales off the Charts Online Marketing Solutions that drive traffic and land new business David Fitzgerald is a highly accomplished business professional with over 17 years experience in corporate leadership, business development, sales management, sales education, marketing and public relations. Prior to joining InBusiness, Inc., he spent his career climbing the sales and marketing ranks with organizations such as Best Buy Company, Kare11 TV, Digital River and as President of Subjex Corporation, a publicly traded artificial intelligence software company. David K. Fitzgerald, VP Sales and Marketing

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Inbusiness SEO and Internet Marketing Presentation. Using tactical SEO planning and execution to launch companies to the top of Google's Search Engine Results Pages (SERP's). Marketing ROI Delivered! David Fitzgerald - [email protected]

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Page 1: Inbusiness Seo Presentation

Blow Your Sales off the Charts! Online Marketing Solutions that drive traffic and land new business

David Fitzgerald is a highly accomplished business professional with over 17 years experience in corporate leadership, business development, sales management, sales education, marketing and public relations. Prior to joining InBusiness, Inc., he spent his career climbing the sales and marketing ranks with organizations such as Best Buy Company, Kare11 TV, Digital River and as President of Subjex Corporation, a publicly traded artificial intelligence software company.

David K. Fitzgerald, VP Sales and Marketing

Page 2: Inbusiness Seo Presentation

Who is InBusiness, Inc.?

"InBusiness has been the best advertising money I've ever spent. Once InBusiness retooled my web site and optimized my rankings on all the best search engines, the phone started ringing with qualified patients. My front office staff notice the increased web calls within three months. Thanks In Business. Richard Bragg, M.D."

Internet marketing experts with a Return On Investment driven approach to marketing for businesses online. Utilizing the most powerful platforms and tools available to increase the amount of business and visibility your company receives online.

Page 3: Inbusiness Seo Presentation

Where We Excel

1. SEO2. Pay Per Click Advertising Campaigns (Google, Yahoo etc.)3. Social Media Marketing4. Link Building5. Internet Marketing Design and Execution6. Video7. Web Development 8. SEO Optimized Content Development9. Special Promotions that Increase Traffic

“We design highly effective Internet Marketing Strategies and that convert market-readybuyers actively searching the web into paying customers.” ~ David Fitzgerald

Page 4: Inbusiness Seo Presentation

“Internet Marketing Is all about getting found online at the time someone is I need of your products or services. If they can’t find you they won’t be doing business with you! We will ensure that you will be found!”

Driving Market-Ready Buyers to Your Website is Critical to Your Success!

Page 5: Inbusiness Seo Presentation

“92% of People Looking for Products and Services Start They’re Buying Process by Visiting a Search Engine Such as Google, Yahoo or Bing” source : B2B Marketing Magazine

According to the Kelly Group, “Less than 18% of the population uses online yellow pages or service magic to find services they are in need of!”

Page 6: Inbusiness Seo Presentation

Where Does Their Traffic Come From?

• Over 80% of the traffic generated by companies like YellowPages.com and ServiceMagic.com is purchased from Google and Yahoo. You can reach this market directly without a middle man for more targeted, and more profitable advertising with more flexibility.

Page 7: Inbusiness Seo Presentation

So What does this Mean to Your Business? Everything!

When a potential customer performs a search, they willarrive at a Search Engine Results Page (SERP).

Over 70% of searchers will click on the top 3 search results if they are relevant to the search. (This number changes with Sponsored listings at the top, but it is still very high)

Being on the first page is not enough. You Need to be #1

[ Don’t Allow Your Competition to Capture Your Customers! ]WARNING!

Page 8: Inbusiness Seo Presentation

What does it take to get you top ranking in Search Engines?

It takes a combination of factors to rank high for competitive and profitable search terms. Many of your competitors already have a significant head start. We can catch up!

What you website says about itself

•The words and text on your pages•How your website is organized•How the links on your website are structured•Do you update your website with new articles, pictures, and videos regularly•Does your site load fast•Is it unique information or copied from Other websites•Many other additional factors

What other websites say about your website

•How many websites link to your website•How do they link to you (called anchor text)•How credible are the sites linking to you•Are the sites that link to you relevant to your industry•Are you being mentioned on social websites like facebook, and twitter?

Page 9: Inbusiness Seo Presentation

What does it take to get you top ranking in Search Engines?

It starts with a content rich website that is key word optimized for your business and location

[

The text on your website is what Google searches to determine how relevant your services and location are to a potential customer. What you say here matters greatly to search engines.

SEO]Search Engine Optimization

Header text and Anchor text need to intelligently describe what your business does.

And Then There's…

Page 10: Inbusiness Seo Presentation

SEO Continued…

The benefit to Organic Search results is that if your company ranks high for search terms that aresearched frequently, then your business will gain lot of exposure and a lot of people clicking to yourwebsite for more information. In the case of the "Best Chocolate Chip Cookie Recipe", over 12,000people search for that phrase per month, and that is only on Google alone. Having a high rankingwebsite on Google will also give you high rankings on other search engines like Yahoo, Bing, Ask, etc.Imagine if 12,000 people a month had access your business .

<!-- /rfs/home/guestHome.jsp --><html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" xmlns:fb="http://www.inbusiness.com/2008/fbml" xmlns:og="http://opengraphprotocol.org/schema/"><head> <title>inbusiness.com | Get Matched to Top-Rated Remodelers, Plumbers & More</title> <meta http-equiv="Content-Type" content="text/html;charset=UTF-8" /> <meta http-equiv="X-UA-Compatible" content="IE=EmulateIE7" /> <meta name="keywords" content="home improvement,contractor,additions,remodels,house,projects,improvment,home maintenance,local" /> <meta name="description" content="Find top-rated home improvement contractors in your area. Articles, tips, videos, and photos on home improvements projects. Kitchen remodeling, bathroom remodels, landscaping, maids, etc." /> <meta name="robots" content="noodp" /> <

There's a lot of “behind the scenes” computerprogramming that takes place to make SEO come together, stuff we leave to the experts!

Page 11: Inbusiness Seo Presentation

SEO Ranking Factors

Top SEO Factors

At the end of 2009, SEOMoz, a highly respected group of industry expert took a poll from its members to determine what they thought were the most important factors for high rankings. Here is what they had to say.

Most SEO companies that work with small business don’t want you to know this. It makes their job harder. Not at InBusiness! A knowledgeable client will always get a higher return on investment

Page 12: Inbusiness Seo Presentation

Why SEO is ongoing process and not a one time event

“Google analytics and Adwords tracking reports are at the heart of what we do, but it is how we interpret this data and use it to our clients advantage that makes it so valuable. “ – David Wolf

…and why [Analytics and Tracking] is the lynch pin of success

Company now ranks for the desired term as well as others. We will then use that process for all other cities as well. Results = More traffic & more customers.

Actual searches people used to find the website using Pay Per Click

Check rankings (clients website doesn’t rank for “affordable home ac repair in kissimmee”)

Adapt Kissimmee (a city in florida) targeted page of website to include the phrase “affordable home ac repair in kissimmee”

Page 13: Inbusiness Seo Presentation

How You Know Whether We Are Doing A Good Job

See The # Of Links To Your Site & Quality

See Where Your Site Ranks For Hundreds Of Target Keyword Phrases

Watch Your Traffic Increase Over Time

Page 14: Inbusiness Seo Presentation

How Easy Our Process Is For You…

1. Choose Your Package & Get Us The Reguired Info About Your Business

2. We analyze your market & keywords to build a plan

3. Build You & Custom Website With & Content Management System

4. Track Increases In Traffic & Rankings

4. Build Quality Links To Your Website On A Monthly Basis Using A Variety Of Methods

4. Evaluate Progress & Make Adjustments

Page 15: Inbusiness Seo Presentation

Pricing and Payment