impression marketing email marketing presentation 2013
DESCRIPTION
Email marketing strategies and how email marketing can be a very successful part of your marketing mix, offering an outstanding return on investment.TRANSCRIPT
Impression-Marketing.com
Sizzling Email Marketing Campaigns
Howard DeskinCEO - Internet Marketing Manager
August 6, 2013
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Audience Poll
How many of you have an email newsletter?
How many of you receive email newsletters?
How many of you enjoy reading email newsletters?
How many of you despise receiving email newsletters?
Given the choice of being chased by an alligator and reading a newsletter which would you pick?
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Why E-mail Marketing?5.Give people more of a reason to get distracted at
work
4.Tell people about your new stuff they don’t need
3. Learn more about why customers don’t call you
2. Send people to your mobile site you don’t have
1. Might be the only place you don’t hear about Anthony Weiner!
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Why E-mail Marketing - Really
1. Has a wide & quick reach
2. Excels in Return-on-Investment
3. Improves brand awareness and customer relations
4. Is measurable and easily modified
5. Is customizable by type of customer
Courtesy of L-Soft
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It’s All On-Line Now!
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Marketing Spend Trends
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E-mail Marketing Systems
Rankings courtesy of IContact
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Email Marketing Best Practices
• Keep it fun & lively• Clean design & good mix of text, images, videos• Write an attention-grabbing subject line• Tie in blogs and social media• Compelling offer and clearly state benefits• Send often, at least once or twice a month
– Exception – “WorkIT” is sent several times a week
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Work IT Richmond Newsletter
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Work IT Richmond Website
Email Marketing Best Practices
• Track results!• Encourage conversation with polls or surveys• Don’t oversell. If you’re going to sell something,
focus on that one thing.• Provide expert information that benefits or adds
value for the readers• Post the newsletter to your website & social
properties
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Impression Marketing Newsletter
Local Upscale Medspa
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Email Marketing Best Practices
• Landing Pages– Where are you sending the readers?– Web page should expand upon the
compelling offer– Think desktop website & mobile site pages– Have a great call to action on the pages
• CRM Integration– Zoho, Salesforce, Sugar, etc.
• Keep your lists clean!Impression-Marketing.com
Local Nonprofit Organization
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Most Effective Email Marketing Tactics
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Local Plumbing Company
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Local Running Store
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Not Live Yet
Tracking Results
• Open rates• Drop rates• Click-thru rates• New sign-ups• Tie into Google Analytics
– Referral traffic• Conversions (sales leads)
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Realty Company
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Examples of Bad Newsletters
Examples of Good Newsletters
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Emails Must be Optimized for Many Devices
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Importance of Email Marketing Timing
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Stalk us online at
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ImpressionMarketing @impressionM