impression marketing case study snapshots 2013
DESCRIPTION
This is a easy read slide show of case study snapshots that show results for a security company, physician surgical practice (healthcare practice), retirement property, a heating and cooling company, plumbing company, recycling company, non profit and education clientTRANSCRIPT
Impression-Marketing.com
Impression MarketingCase Studies – A Snapshot
Who are we?
Impression-Marketing.com
• Howard Deskin: Co-Owner, CEO/Internet Marketing Manager• Anne Moss Rogers: Co-Owner, Partner/Creative Director• Marketing company specializing in digital marketing• Team of 9 people• We work directly with clients and as consultants for large
companies, healthcare facilities and ad agencies• Specialties include: Healthcare, Home Services, Professional
Services, Non-Profit, Senior Living, Manufacturing
We Take a Disciplined Approach to Creativity
Local Surgical Practice
2012 20130%
5%
10%
15%
20%
25%
30%
35%
40%
Overview of Website Traffic
Unique Visits
Impression-Marketing.com
130new patients for a
targeted procedure Jan 2012 - Oct 2013
Goal: Attract new patients and appointments for a specific medical procedure
Local Surgical Practice Detail
Impression-Marketing.com
436%$390
K575%
ROI for targeted surgical procedure
Estimated new revenue generated from $65K marketing spend
Increase in website visitors from Google ads
Goal: Attract new patients and appointments for a specific medical procedure
Local Surgical Practice Detail
Impression-Marketing.com
300
130new patients for a
targeted procedure Jan 2012 - Oct 2013
internet leads over 2 years
300
new patients Jan 2012-Oct 2013
300
Goal: Attract new patients and appointments for a specific medical procedure
Impression-Marketing.com
Local Security Company
19%Increase in unique website visitors since site launch
25%Increase in
potential leads in 2013 vs. 2011
644
Website contact form leads
Jan 2011 – Sept 2012 (up from 0)
Goal: Obtain new installation and annual monitoring customers
Impression-Marketing.com
19%Estimated increase in unique website visitors
Retirement CommunityFill vacant apartments with new tenantsGoal:
Retirement Community Detail
Impression-Marketing.com
1,682Generated phone leads Apr 2012 – Sept 2013
342Website contact form leadsApr 2012 – Sept 2013
201%Estimated increase in web contact form leads in 2013 vs. 2012
Fill vacant apartments with new tenantsGoal:
Non Profit Client – St Joseph’s Villa
Impression-Marketing.com
New mobile responsive site launched June 2013
52
Website contact form leads July – Nov 2013
Phone calls not yet being tracked. Typically it is a 10-1 ratio of phone calls to form fills.
Increase donations, volunteers, student applications, improve visitor experienceGoal:
Non Profit – Better Housing Coalition
Impression-Marketing.com
44,252Unique website visitors Jan 2012 – Nov 2013
22%Increase in unique website visitors in 2013
Increase donations, volunteers, student applications, improve visitor experienceGoal:
Non Profit – Habitat for Humanity RVA
Impression-Marketing.com
77,539Unique website visitors Jan 2012 – Nov 2013
Increase in donations and volunteers$$26%
Increase in unique website visitors in 2013
Increase donations, volunteers, student applications, improve visitor experienceGoal:
Education - Brook Road Academy
Impression-Marketing.com
E Newsletter & Blog created to raise community awareness
350 Leads generated Jan 2011- Sept 2013
New mobile responsive site launched Nov 2013
Increase donations, volunteers, student applications, improve visitor experienceGoal:
Local Heating & Cooling Company
Impression-Marketing.com
3,600Website generated
phone leads
240%Increase
in leads
25%Website lead close rate
13,000Website visitors
from Google Ads
480Website form contact leads
544% Estimated revenue
generated from $107K Marketing investment
Jan 2012 – Sept 2013
$
Impression-Marketing.com
Local Plumbing Company
74%Estimated increase in unique website visitors 2013 vs. 2012
991%
ROI$389K estimated
revenue generated
$37K marketing investment Sept 2012-June 2013 2,01
6
Oct 2012 – Sept 2013
139
Website generated phone calls
Website contact form leads
Increase service calls, hot water heater installs & sewer line repairGoal:
Impression-Marketing.com
Local Recycling Company
Increase in unique website visitors since site launch
10,000+Visitors from Google Ads
Jan 2012 – Sept 2013
167%Estimated increase in leads in 2013 vs. 2012
159%Estimated increase
in unique website visitors
187Website contact form leads Jan 2012 – Sept 2013
Increase recycling customers and buyers of recycled materialGoal:
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Impression-Marketing.com
Impression-marketing.com
ImpressionMarketing @impressionM