impression marketing presentation to virginia manufacturers association

Impression-Marketing.com

Howard Deskin & Anne Moss Rogers September 24, 2013

Presenter

Presentation Notes

Leverage the power of the internet to get clients more business. Our focus is internet marketing which starts with a strong brand image and a focus on websites that are the flagship of your marketing efforts

Who are we?


• Howard Deskin: Partner & CEO/Internet Marketing Mgr. • Anne Moss Rogers: Partner & Creative Director • Marketing company specializing in digital marketing • Team of 9 associates with 50+ clients • Focus areas: Healthcare, Home Services,

Professional Services, Non-Profit, Senior Living Properties, Manufacturing

We Take a Disciplined Approach to Creativity


Manufacturing & Marketing

Today’s traditional offline marketing can be enhanced by incorporating online marketing tactics


Manufacturing

& Marketing

Old strategies •Cold Calling •Trade Shows •Print •Billboards

New strategies •Website •Mobile •Internet Advertising •Social media

+ = MORE LEADS


The off-line and on-line worlds are becoming more integrated


The internet makes it simpler for customers to direct their own buying cycle. No waiting for the next trade show, ad, or calls from sales reps. Instead they’re able to get exactly the information they want exactly when they want it.

Before making contact, business buyers have already completed 57% of the purchase process via the internet.

What is Integrated Marketing?

Controlling the Chaos


Marketing Spending


Media Consumption Trends


Print vs. Online Ad Spending


Online Budget Allocation by Tactic

Going Mobile • Google has indicated your search

results will be penalized if you don’t have a mobile friendly site

• At least have a scaled-down version of

your desktop website • Utilize “browser-detection” and

“responsive design” to ensure the mobile site displays appropriately

By 2014, Mobile is Predicted to Overtake Desktop Internet Usage



What can we offer the VMA?

• Educate staff and member companies: • What’s happening on the internet

(trends, success stories, etc.) • How to integrate on-line and

off-line marketing for maximum return on investment

• Individual topics (i.e. how to get found on google, mobile responsive websites, content marketing, email marketing, social media strategy, customer engagement, etc.)

• How to track and measure marketing results

• Introduce potential new members to the VMA

• Foster ideas with Virginia Chamber of Commerce – Small Business Committee (Howard is a member on Tom DeWitt’s Committee)

• Foster ideas with the Chesterfield County Chamber of Commerce – Professional Development Committee (Howard is Co-Chair)

• Foster ideas via our WorkIT articles – Richmond & Lynchburg

• Promote manufacturing related marketing tips on our website blog and social media

• Help member companies with their marketing efforts

Ideas for VMA Members

• Upgrade / Redesign Website ▪ Add relevant industry keywords ▪ Add Calls-To-Action ▪ Use Video ▪ Incorporate E-Commerce ▪ Blog, blog, blog ▪ Offer support materials (product

manuals) ▪ Link to Social Media

• Be Social ▪ Incorporate Social Media into your

plan with Facebook, Twitter and Google+

▪ Post across all platforms Impression-Marketing.com

• Use Pay-Per-Click & Display Ads ▪ Promote Trade Shows

• Get Local ▪ Sign up for local online directory listings ▪ Be involved in your community

• Be Responsive ▪ Mobile Responsive Website ▪ Provide platform for product reviews

Stalk us online at


Impression-marketing.com

ImpressionMarketing @impressionM

Free marketing information!

Social Media Explained

Presenter

Presentation Notes

THIS DOESN’T REALLY SIMPLIFY SOCIAL MEDIA AND SEEMS IRRELEVANT TO THIS MARKET

impression marketing presentation to virginia manufacturers association

Marketing

foster ideas

partner amp

manufacturing

member companies

impression

howard

marketing

line