IDG Webinar Marketing Solutions 2008

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Our Mission IDG Australia provides advertisers with a wide range of options to reach a select audience of today’s senior MIS/IT executives and IT department managers. This allows your message to achieve maximum impact with our audience whether using print, web or email advertising.

Our readers are responsible for identifying IT needs, evaluating potential solutions and making the final purchase. They are focused on both the technology and business aspects of their organisation and are concerned with ensuring that IT&T is aligned with overall business aims.

IDG Australia’s editorial team, together with international resources of IDG Communications, provides Australia’s leading coverage of information technology. We remain the brand of choice for IT decision makers.

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What Is A Webinar?

Why Book A Webinar With IDG?

A Webinar is your presentation delivered via teleconference audio and web video. Interactive polls and surveys can be conducted during the event, and a full data capture of attendee details can be taken.

Webinars provide brand awareness and thought-leadership opportunities coupled with lead generation possibilities and tangible ROI.

IDG Australia offers tailored Webinars for targeted lead generation campaigns. Whether combined with a whitepaper program, or used individually, our Webinars are an effective lead generation and education program. Our fresh new format allows you to interact live with your target audience, while the geographically neutral format of a Webinar means you can include speakers from your offices in the US, Asia or Europe without the cost of business class airfares.

The IDG Australia Webinar program offers:

Exceptional levels of engagement and qualification (making it an •outstanding lead generation tool)

Opportunities to leverage your best people in presentations no •matter where your audience are based

Capacity to further qualify & engage with prospects during and •after the presentation

IDG is the only IT publisher in Australia running dozens of successful IT events each year. By partnering with IDG, you gain the opportunity to leverage our professional event skills in your chosen virtual environment.

IDG also has access to the CIO Executive Council, as well as insights from ‘The State of CIO’ report. This exclusive access allows us to understand what makes IT executives tick, and to share this information with you via the building of your Webinar.

Finally, IDG has a varying suite of brands including Computerworld, ARN, PC World and CIO, ensuring that we are able to deliver to you the audience that is most relevant to your business.

Audience IDG Australia is constantly collecting new contacts through our online news services, events, print and research services.

Our Webinars tap into our uniquely segmented audiences, including corporate and government enterprises, SMBs, the channel, and tech-savvy consumers looking to spend their cash on your products.

IDG Webinars are also the perfect format for today’s busy IT professionals who have limited time but are trying to stay ahead of the game. The Webinar format is attractive to our audience due to its compact, fast and effective nature, which doesn’t eat up too much of the business day.

How Our Webinars Work Once you provide us with the relevant materials (see Material Requirements for more details), we will start marketing your Webinar to our database. We will manage all aspects of the registration and data capture process.

We will also manage your Webinar on the day and provide you with a full list of registration details for those who attended and were unable to make it.

You also have the option to record your presentation and to offer it for ongoing download by non-attending registrants or potential new customers.

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Material Requirements

After completion of your booking, you will need to provide us with the following materials to get your Webinar underway:

Presentation outline•

Speaker photo(s)•

Company logo•

Preferred time-slot and date•

Webinar Best Practice Tips & Hints

Use your most engaging speaker/panelist (and use them first if •using more than one speaker)

Include, if possible, a customer or expert in the field who can •discuss real life and/or case study examples

Keep each presentation short, simple and engaging•

Ensure you use a poll to involve attendees throughout the Webinar •and to keep them interested

Avoid any kind of sales pitch. The selling should be done post •Webinar!

Integrated Lead Generation Programs

Maximise the potential of your Webinar and lead generation program by combining this with other integrated media such as a white paper or customized zone.

Please see your Account Manager for more information on integrated programs.

Terms & Conditions

A lead time of 8 weeks is the minimum required for effective •marketing and attendee acquisition

IDG Australia reserves the right to approve Webinar content based •on guaranteed registration numbers

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Contacts

About IDG

Sales

Please call (02) 9439 5133 and ask for the relevant Account Manager or division.

Technical Enquiries & List Brokers

Naomi Hamilton Online Marketing & Communications Associate Naomi_Hamilton@idg.com.au (02) 9901 0725

IDG is the world’s leading technology media, research and event company. Founded in 1964, IDG had revenues of $3.02 billion in 2007, and has more than 13,500 employees worldwide. IDG offers a wide range of media options, reaching more than 140 million technology buyers in 90 countries.

Each month, over 850,000 unique visitors visit the websites of IDG Australia’s online network. To ensure that IDG online audiences have access to rapidly updated information, IDG’s network is supported by more than 2,000 journalists worldwide. IDG also uses the only 24-hour global technology news organization, the IDG News Service, which reports the latest technology news from around the world.

In Australia, IDG’s diverse product and services portfolio spans five key areas including online publishing, print publishing, research, events and conferences as well as custom lead generation solutions.

By publishing more than 300 magazines and newspapers around the world, IDG is uniquely able to inform local audiences about technology issues and trends relevant to particular markets.