idg media kit

COMPANY OVERVIEW

THINK TECHTHINK IDG

REACH A GLOBAL AUDIENCE OF 280M IN 97 COUNTRIES

THE WORLD’S LEADING TECHNOLOGY MEDIA, EVENTS AND RESEARCH COMPANY

27.4MPAGE VIEWS

326KPRINT READERSHIP

135.3MPAGE VIEWS

8MPRINT READERSHIP

86.9MPAGE VIEWS

3.2MPRINT READERSHIP

42MPAGE VIEWS


NORTH AMERICA

LATIN AMERICA

MIDDLE EAST / AFRICA

ASIA / PACIFIC

264MPAGE VIEWS


EUROPE

WWW.IDG.COM

700 EVENTS460 WEBSITES

179 PUBLICATIONS200 MOBILE APPS

W W W. I D G . C O M

TABLE OF CONTENTS

IDG Global Solutions/IDG Knowledge Hub®Asia/Pacific Europe North AmericaLatin AmericaMiddle East/AfricaIDG Global Offices

37.38.40.42.44.46.48.

GLOBAL REACHPAGE 36

ABOUT 2.4.

About International Data Group, Inc. (IDG™)

DATAPAGE 22

24.26.

International Data Corporation (IDC®)IDG TechNetwork

CIO®Network World®ChannelWorld®Computerworld®Techworld®/InfoWorld®/IT World®/TecChannel®TechHive®PCWorld®Macworld®GamePro®/GameStar®Events

8.10.11.12.14.15.16.18.19.20.

MEDIAPAGE 6

IDG Strategic Marketing Services®Custom ContentDemand Generation: IDG Connect®/IDG Sonar™/IDG DirectVideo: IDG.TVSocial/Mobile: IDG Amplify®/Mobile@IDG

29.30.32.34.35.

SERVICESPAGE 28

Audience

ABOUT

Since its founding, IDG’s mission has been to provide information on information technology to a global audience. Today, IDG products and services reach 280 million technology buyers in 97 countries. We excel at delivering local and global marketing programs that are fully converged, targeted and delivered at scale across all relevant media, research and marketing platforms.

IDG Communications, a subsidiary of IDG, is the largest global technology media, data and services company delivering personalized and contextual-based experiences for the most powerful technology buyers. One of the largest demand-generation companies in the media industry, IDG Communications works with approximately 2,700 direct advertisers and more than 7,000 programmatic buyers. IDG also operates a global network and advertising exchange with 130

3IDG OVERVIEW2 ABOUT IDG

million unique visitors worldwide. Through our proprietary first-party data platform, we capture thousands of data points on technology buyers, enabling advertisers to connect with tech decision makers on an unprecedented scale.

International Data Corporation (IDC), also an IDG subsidiary, is the premier global provider of market intelligence, advisory services and events for the information technology,

telecommunications and consumer technology markets. IDC helps IT professionals, business executives and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help clients achieve their key business objectives.

5IDG OVERVIEW4 AUDIENCE

PREM

IUM

AUDI

ENCE

&

BRAN

DS IDG AUDIENCES ARE THE MOST INFLUENTIAL TECHNOLOGY BUYERS IN THE WORLD.

Needs-based Buyers - 19%

New Media Influencers - 55%

Enthusiastic Adopters - 26%

Norway - 97%Needs-based

Canada - 67% New Media Influencers

USA - 60%New Media Influencers

Brazil - 47%Enthusiastic Adopters

buy new technology to replace older devices when they wear out or break.

75%Attracted by lower ASP products and services with fewer features and functionalities

Natural brand champions:Capture this group’s attention in a positive way to amplify marketing and messaging.

More than 2x as likely to give advice to others; more than 4x as likely to engage in blogging and reviewing products

are excited about and like to experiment with technology.

94%

Drawn in by marketing/messages demonstrating new features/functions













94%














94%


From millennial tech enthusiasts to senior executives, IDG understands and reaches them all.

With more than 50 years of experience in engaging and captivating technology audiences, we have unparalleled expertise in the ever-changing informational needs of people making millions of technology buying decisions.

Our reach extends to every type of technology buyer and influencer including: » C-level IT, business and

finance executives » IT management and IT

decision makers » Line-of-business managers » Channel professionals » Enterprise technology

managers » SMB business owners » Creative professionals » Consumers and tech

enthusiasts » Gamers

Source: IDG Research As a full-service global research company, IDG Research Services provides a

broad range of tools and custom research services to help brands increase their marketing effectiveness, measure overall campaign performance and

generate content to position themselves as thought leaders.

MEDI

A » ChannelWorld » CIO » Computerworld » GamePro » GameStar » InfoWorld » IT World » Macworld » Network World » PCWorld » TechHive » Techworld » TecChannel

PREMIUM GLOBAL BRANDS:

7IDG OVERVIEW6 MEDIA

IDG IS THE BIGGEST

MEDIA PUBLISHING

PROPERTY WORLDWIDE WITHIN THE

TECHNOLOGY CATEGORY. *

*(Source: comScore Top 100 properties)

IDG Communications’ readers are the most influential technology buyers in the world, making millions of technology buying decisions. Whether they are millennials deciding which apps to download to their smartphones or CIOs deciding which vendors to select for enterprise-wide installations, these readers turn to IDG’s 1,500+ editors and engaged communities for the insight they need to make informed decisions.

Recognized worldwide for its editorial integrity, IDG Communications excels at news and long-form journalism that provides real insight into technology products, services and vendors. IDG Communications’ premium owned and operated global brands offer readers a true omnichannel experience, a personalized user experience across any device or platform including digital, mobile, events and print.

Leveraging an extensive peer-to-peer network of senior executives, CIO delivers an insider perspective on the news that matters most to busy chief information officers. Specifically geared to these high-level decision makers, CIO provides timely insight to an audience of four and half million in 72 countries through in-depth reporting and peer-led industry commentary. An extensive events calendar and The CIO Executive Council—a member led organization of the world’s top CIOs—furthers CIO’s “learn-from-your-peers” approach.

REACH 4.5M EXECUTIVES WITH BUYING POWER IN 72 COUNTRIES.

NORT

H AME

RICA

|1.9M

EURO

PE|

952KAS

IA / P

ACIFI

C|

1M

LATIN

AMER

ICA|

481K

MIDD

LE EA

ST / A

FRICA

|

153K

CIO


REACH BY PLATFORM


3.3MUNIQUE VISITORS

17MPAGE VIEWS

ONLINE

PRINT

CHANNELWORLDNETWORK WORLD

As the only source of network information in many of the 12 countries in which it’s found, Network World has fostered a close and trusting relationship with the decision makers who architect, deploy and manage business solutions. This influential audience of nearly two and a half million relies on Network World to make the most informed technology business decisions.


PRINT

PAGE VIEWS

4.4M

UNIQUE VISITORS709K

ONLINEPRINT READERSHIP334K

ChannelWorld provides IT suppliers and resellers

with practical business guidance through a powerful

combination of industry-specific news, market

analysis and plenty of inside information. With resources

for channel professionals in 22 countries, ChannelWorld is the

informational touchstone for an audience of over one million.

REACH A GLOBAL AUDIENCE OF 2.5M IN 14 COUNTRIES.

THE BUSINESS INFORMATION SOURCE FOR 1M CHANNEL

PROFESSIONALS.


ChannelWorld


5.9MPAGE VIEWS

1.9MUNIQUE VISITORS

PRINT

ONLINE

ONLINE

MIDDLE EAST / AFRICALATIN AMERICANORTH AMERICA

ASIA / PACIFICEUROPE

REACH BY REGION

3M

70K

480K

3.9M 4.8M

Forgoing pop culture technology for a deep

dive into enterprise-level IT, Computerworld brings

need-to-know information to more members of the IT

management community than any other brand. An audience

of over 12 million IT decision makers in 47 countries relies on Computerworld to keep abreast

of local and international IT developments that are vital in giving their businesses a competitive edge. Through

Computerworld’s award-winning websites, mobile apps,

publications, conferences and custom research, these IT

leaders get IDG’s world-class reporting paired with a peer

perspective on implementing the technology that drives

business results.

AUDIENCE

PRINT READERSHIP3.7M

UNIQUE VISITORS

8.5M

PAGE VIEWS

35.5M

ONLINE

COMPUTERWORLD

PRINT


REACHING 12M IT LEADERS IN

47 COUNTRIES.

TECHHIVETECHWORLD

Featuring independent product tests, expert analysis and breaking news, this global network of media brands helps high-level IT decision makers evaluate the latest new technologies to give their businesses an edge. These magazines, websites, apps and events are available in 12 countries worldwide, reaching nearly 6 million early adopters.

REAL-WORLD INSIGHTS FOR 5.9M IT PROFESSIONALS.

64KPRINT READERSHIP

PRINT

5.9MUNIQUE VISITORS

ONLINE

28.7MPAGE VIEWS

ONLINE


Tuned in to the ever-growing community of gadget lovers,

TechHive delivers a fresh perspective on all the latest and

greatest phones, tablets, cameras, smart TVs and more. TechHive

advises an audience of more than four and a half million readers in

three countries on getting the most out of their devices and

making the right buying decisions when it comes to new technology.

REACH A GLOBAL AUDIENCE OF 4.7M TECH ENTHUSIASTS IN 3 COUNTRIES.

10.2MPAGE VIEWS

ONLINE

4.7MUNIQUE VISITORS

ONLINE

InfoWorld/IT World/TecChannel

& PRINT,DIGITALMOBILE MEDIA

spanning

Delivering the latest news, informative reviews and deep insight into all things tech, PCWorld is the IT information source for over 34 million digital trendsetters in 47 countries. Both tech-savvy consumers and IT decision makers at small to midsize companies turn to PCWorld for up-to-the-minute news coverage and product reviews to stay in the know, while how-to articles and forums provide them with valuable user advice. Spanning print, digital and mobile media, our readers rely on PCWorld to get the most out of technology, whether at work or at home.

LATIN AMERICA

MIDDLE EAST / AFRICA

ASIA / PACIFIC

11M1.1M 20M

2.2M

55K

PRINT

PAGE VIEWS114.4M

UNIQUE VISITORS31.2M

ONLINEPRINT READERSHIP3.2M

EUROPE

NORTH AMERICA

PLATFORM + REGION[reach by]



PC WORLD

GAMEPRO/GAMESTARMACWORLD

Apple enthusiasts are tech savvy and brand loyal, and Macworld reaches them across every platform, with video, websites, mobile apps, magazines and events in 12 countries. Delivering in-depth product reviews, indispensable tutorials and the latest breaking news, over 12 million readers rely on Macworld to stay in the know on all things Apple.

11.9MUNIQUE VISITORS

33.2MPAGE VIEWS


PRINT ONLINE

REACHING 12.4M APPLE ENTHUSIASTS WORLDWIDE.


GamePro and GameStar inform, engage and connect passionate

gamers, casual players and industry professionals

alike, reaching more than 21 million readers in 9

countries. IDG’s gaming brands are geared toward

a young, affluent, tech-savvy audience whose

technology buying power extends beyond

gaming into other areas of entertainment and

technology.

ONLINEPRINT

129.1MPAGE VIEWS

20.7MUNIQUE VISITORS




EVENTS

No other medium gets you closer to customers, deepens relationships or helps forge new ones like face-to-face events. As the leading producer of technology events for executives, professionals and consumers, IDG and IDC offer a variety of formats for reaching your target audience. By leveraging our exclusive access to a prequalified audience and tapping into our vast talent pool of industry analysts, editors, content developers, sales teams and event producers, our events foster the exchange of ideas, knowledge sharing and peer networking.

IDG Global Solutions is able to produce a custom event series in any format across

700 GLOBAL CONFERENCES& EVENTS

62.9% OF MARKETERS

INDICATED IN-PERSON EVENTS ARE CONSIDERED

THE BEST TACTIC TO GENERATE QUALIFIED

LEADS.*

*Source: “The Power of In-Person Events,” American Business Media/Forrester Consulting

international markets. Turnkey programs include private dinner discussions, roundtables, full-day expos and multi-day executive conferences. From content to implementation, IDG’s worldwide team of event management professionals are dedicated to producing successful, results-driven events that address the ever-changing needs of both established and emerging markets. While IDG event professionals have access to the resources of a global company, all events are managed locally to ensure they meet the needs of the target audience.

DATA

23IDG OVERVIEW22 DATA

DATA

Data-driven marketing, the

practice of using data to continually

optimize everything that happens

in marketing, is revolutionizing marketing and

advertising. Today, data collection,

aggregation and analysis are fueling

interest in data-driven media. *Source: IDG Tech Marketing Priorities Survey, 2014

Among those with a data-driven strategy, just 44% are highly effective at “bringing data-driven insights to market via personalized,

tailored marketing campaigns.”*

We can help.

51% of the tech marketers surveyed by IDG Research note they have an “effective/

sustainable data-driven marketing strategy.” *

We pioneered data advertising with the launch of the IDG TechNetwork in 2008. Our ability to use first-party data for audience-based targeting ensures marketers turn to IDG for guidance on identifying, building and nurturing tech audiences receptive to their marketing message and large enough to drive meaningful results.

DATA IS AT THE CORE OF IDG’S DIGITAL STRATEGY.

OptimizeRefine and Manage

Technology Initiative

AlignCreate Strategy for

Technology Initiative

ExploreUnderstand Business

Requirements andTechnology Options

EngageLaunch Technology

Initiative

IDC MaturityScapeBenchmark

IDC PlanScape

IDC EdgeScape

IDC PeerScape

Technology vendors and technology professionals around the globe rely on IDC to give expert advice on the most important technology changes and market opportunities—ones that are redefining business across entire industries. IDC has the most analysts of any technology research and advisory firm, with more than 1,100 analysts in 50

countries. IDC’s dedicated business lines in energy, financial services, government, healthcare, manufacturing and retail deliver an unmatched scope of vertical industry coverage and knowledge. With integrated technology and business analysis that is grounded in trusted data, IDC gives you greater confidence in your business decisions where it matters the most.

IDC

IDC DecisionScapes

Identified in 2007 by IDC, the 3rd Platform

represents a dramatic shift in how technology is being implemented and used.

THE3RD

PLATFORM

Comprehensive assessments delivered in full-length research studies and summarized in easy-to-read graphical depictions that provide CIOs, IT executives and line of business executives with the critical information necessary to make informed strategic decisions.


» Custom Solutions: Programs designed to fit specific business goals using a foundation of research and insights across technologies, geographies and multiple vertical industries in areas that span strategy, sales and marketing, and business management.

» IDC Tracker® + Data Products: Accurate and timely information on market size, vendor share and forecasts for hundreds of technology markets around the globe provided as user friendly Excel deliverables and online Web query tools.

» IDC Subscription Services: Dependable, high-impact intelligence and actionable advice on the future of technology, innovation and vertical industry adoption across six industries.

50 YEARS OF LEADERSHIP IN IT ADVICE

New Buying CentersImmediacyFuture of Work Efficiency

PersonalizationAbundance

Continuous Industry Transformation

Source: IDC

REAL-TIME BIDDING

RIGHT MESSAGE

NETWORKS PUBLISHERS

ADVERTISERS

RIGHT CONSUMERS RIGHT TIME USE DATA TO FINE TUNE YOUR CAMPAIGN

EXCHANGE

PUBLISHERS

$6

$9

$5

$25

CEO

$8$15

ITDM

$7

$6$22

CIO

$5


MARKETING

ELEMENTS FOR SUCCESSFUL

PROGRAMMATIC BUYING

With IDG’s audience-based targeting options, you can reach a precise audience

that is both receptive to your marketing message and large enough to drive

meaningful results. We’ll work with you to identify relevant characteristics of

your target audience, including topics of interest, demographic profiles and business data. Special consideration is given to user behavior, taking into

account that someone who reads multiple articles about smartphone tests over the course of a few days is likely considering a purchase and will be more receptive to

an advertisement on the subject. Using programmatic buying, we can employ our first-party data to access highly targeted

audience groups with scale across the entire IDG network and beyond.

TechAudiencesUnitedIDG TechNetwork provides first-to-market advertising solutions for technology marketers with one goal in mind—keeping our clients one step ahead of the rapidly evolving digital market. We are experts in identifying and reaching all segments within the technology marketplace and take pride in connecting marketers with the largest and most enthused technology audience across the Web.

Our Tech Media Exchange (TMX) is an ad exchange and real-time bidding platform that connects qualified buyers and sellers using the cutting-edge technologies of an automated buying platform. TMX enables advertisers to reach a large premium technology audience in real time and bid on inventory on an impression-by-impression basis across IDG TechNetwork’s 570+ publisher sites.

REACH OUR ACTIVE COMMUNITY

130Mmonthly unique visitors

2.0Bmonthly impressions

USE DATA TO FINE

TUNE YOUR CAMPAIGN

RIGHT TIME

RIGHT CONSUMERS

RIGHT MESSAGE

20MDIGITAL LIFESTYLE & GAMING

monthly unique visitors

70MTECH ENTHUSIASTS


40M

ENTERPRISE


29IDG OVERVIEW28 SERVICES

SERV

ICES

REAL TIME,REAL RESULTS

Delivering the right message to your audience at the right time is a blend of science and marketing.

Through the use of data, analytics and expert

insights, we optimize real-time performance in the flow of your program

or campaign. We use state-of-the-art tools

and intelligence to make sure you’re on target and

accelerating marketing and sales impact at every

turn.

DELIVERING CUSTOM MARKETING CAMPAIGNS THAT COMMAND ATTENTION

IDG STRATEGIC MARKETING SERVICES

IDG’s Strategic Marketing Services (SMS) team understands how to command your audience’s attention through creative and relevant strategies and program development. Our key differentiator is our ability to help technology marketers simplify the ever-growing challenges and complexities of today’s dynamic marketing landscape and to accelerate and optimize their marketing investments.

CUSTOM CONTENT

CONTENT IS AT THE CENTER OF EVERYTHING IDG DOES.

DEMAND GENERATION

RESEARCH

EVENTS

DISTRIBUTION

SOCIAL MEDIA

by leveraging IDG’s trusted subject matter expertise, local market knowledge, editorial credibility and industry-leading content production capabilities.

IDG CONNECTS IT MARKETERS WITH GLOBAL AUDIENCES... DISTRIBUTING

CONTENT AMONG AUDIENCES

CREATING COMPELLING & VALUABLE

CONTENT

DELIVERING PREMIUM BRAND

EXPERIENCES

CASE STUDIES, WEBCASTS

WHITE PAPERS, RESEARCH

INFOGRAPHICS, SOCIAL POSTS

ARTICLES, BLOGS

EBOOKS, VIDEOS

DEMAND GENERATION

ENGAGEMENT

Around the world, IT audiences seek content to help inform their technology decision making and improve their effectiveness at IT leadership.

AUDIENCES WANT:INSIGHTS & INFORMATION

Marketers want to develop and distribute content that can fill in

critical knowledge gaps and influence their

audience’s decision making.

MARKETERS WANTCUSTOMER ENGAGEMENT

CREATING THE RIGHT CONTENT

STRATEGY AT THE RIGHT ENGAGEMENT POINT FOR

TARGET AUDIENCE SEGMENTS



DEMAND GENERATION

IDG demand generation has a singular end goal for all of our customers: ROI.

Operating in 30 languages across 127 countries, IDG Direct is a truly global call center that offers an extensive range of telephone-based marketing, event booking and market research solutions to the IT sector. Agents at our 24-hour outbound contact center act as brand ambassadors for your organization, building awareness among your target audience, effectively communicating your message and delivering qualified leads that serve to increase your traffic, client base and revenue.

IDG DIRECT

With access to 38 million business decision makers’ details, IDG Connect unites technology marketers with relevant targets from 137 countries. From content inception through to lead nurturing, we help sales and marketing leaders assess, plan and execute demand-generation programs that yield a proven return on investment. Our editorial strategy is crucial to our success: IDG Connect covers the transformative effects of ICT around the globe, looking at ways digitization and the Internet are improving the education, healthcare, social justice and competitiveness of growing economies.

IDG CONNECT

IDG Sonar takes full advantage of IDG’s big data capabilities to continuously monitor IT buying teams’ information consumption for buying signals to provide actionable sales intelligence. On average, there are 9 to 17 individual stakeholders involved in any given significant IT purchase. With IDG Sonar, we mine data with strict quality control to give you customized information—in the form of account profiles, lead templates and dashboards—on every prospective buyer.

IDG SONAR

ACCOUNT INTELLIGENCE

BUSINESS TRIGGERS: OPPORTUNITY INSIGHTS

8OPPORTUNITY INDEX HIGH LIGHTS

1 5 10

PROJECT: windows migrationfor consumer lending group

TIMELINE: JUL-DEC 2014vendor shortlist: JUL-SEPT

BUDGET: consumer lending group budget of $2,500,000 - $10,000,000

SALES ESSENTIALS

SCOPE: planned OS migration from current OS - “Linux” (oracle and SAP) across 30,000-40,000 endpoints

BUSINESS DRIVERS: cost saving, third business group to migrate to windows since feb 2013

UP-SELLING OPP: server, malware & anti-virus is required

ACCOUNT PROFILE

COMPANY HQ:

You & Company555 Montgomery StreetTown Name, CA 94104

Phone: 800-555-5555website: https://www.webaddresshere.com

D-U-N-S #: SIC CODE: Industry: Banks & Credit Unions

264,900 Employees

Actual: $88.07 Billion

January 1- December 31

BUSINESS CHALLENGES:

Cost Reduction Customer Acquisition

Productivity Innovation

Growth

Mobile

Customer Retention Social Business

TECHNOLOGY DRIVERS:

Virtualization Mobile Device Management

Cloud Computing Management

Cloud Platforms

Mobile Working

Mobile Applications

CRMInfrastructure Management

TECHNOLOGY INTELLIGENCE

Annual IT BudgetsFiscal 2014

Number of Employeesin IT Organizations

Number of Desktops, Laptops, Tablets

$100+ 26,100EmployeesMillion

182,174Units

Preferred Vendor Annual Server BudgetFiscal 2014

Annual Storage BudgetFiscal 2014

HP $25-$49Million Million

$10-$24

BRAND STRENGTH: VENDOR MIND SHARE

Cisco Server

KEY HARDWARE INSTALLED BASE

Dell Server EMC MozyPRO

Lenovo Desktop Lenovo & Dell Laptop ASUS Tablet

EMC Syncplicity HP Autonomy

IBM NimbleStorage HP Dell Jama

SoftwareGlobalscape

Others

SprintEMC

Netbiscuits


75%

WATCH VIDEOS ON TABLETS

87%

WATCH VIDEOS ON SMARTPHONES

Video is invaluable in reaching and engaging audiences, but

brands are competing with a higher volume of available

digital video content than ever before. At IDG, we

produce quality, compelling video that grabs audiences,

encourages content sharing and cuts through the static of a saturated digital video market.

IDG.TV brings the vast array of digital video from IDG’s global

network of award-winning technology brands together

on a common platform that’s rapidly becoming a top

source for tech and product reviews, news, how-tos and

tips, car tech, and home entertainment. For advertisers,

IDG.TV offers a “brand-safe” environment in which to reach

a qualified, affluent audience passionate about technological

innovations.

VIDEO

Source: IDG Global Mobile Survey, 2014

Mobile technology is disruptive, changing the way we socialize, shop and work. Mobile@IDG, a comprehensive line of mobile

marketing products, enables our clients to reach hyper-connected technology decision makers. Our

mobile and tablet solutions include exclusive sponsorship of IDG’s

mobile sites, rich media and social media, as well as custom programs

for mobile games and apps to support face-to-face events.

MOBILE

80% of respondents to IDG Global Solutions’ 2014 mobile research survey look for business product

information on their tablets in the evening and 60% during the weekend.

80%

EVENINGS

60%

WEEKENDS

According to an IDG Research study, 96% of B2B tech buyers engage with one or more social media platforms for business.

USE 1 OR MORE SOCIAL MEDIUMS

Converged media is the only effective approach to a social media strategy. Launched in 2008, IDG Amplify is a comprehensive portfolio of social media services designed to extend the voice of our clients with the optimized mix of owned, earned and paid media. All IDG Amplify products and services have the same goal: to generate, sustain, and optimize measurable and meaningful brand exposure and audience engagement.

For social to be successful, it needs to be local, since different social networks are favored worldwide. IDG works with local teams to produce the highest quality of content and user engagement while capitalizing on global best practices and operational efficiencies.

With its brands, audience and relevance, IDG is known as the IT social media resource.

SOCIAL

96%TECH BUYERS

37IDG OVERVIEW36 GLOBAL REACH

IDG GLOBAL SOLUTIONS

RELATIONSHIPS RULE

LEADING WEBSITE FOR TECH MARKETERS To service our clients even better, IGS has created IDG Knowledge Hub as an international marketing services resource website. Marketers and agency buyers rely on IDG Knowledge Hub for exclusive aggregated research, event information, news and industry insight to help them stay on top of leading tech trends.

As the centralized sales and marketing division of IDG, IDG Global Solutions (IGS) has spent the last 20 years cultivating relationships in 97 countries. With offices in 10 cities around the world, our international team works with technology marketers globally to design and execute custom multichannel marketing programs that run across digital, mobile, print, social media and event platforms. We offer agencies and our clients a single point of contact for global campaign management, delivering analytics and leads as easy-to-understand metrics and measurable results.

MARKETING COMMUNICATIONS

IS NOT ABOUT EARNED AND

OWNED MEDIA BUT, RATHER, EARNED

AND OWNED RELATIONSHIPS. GL

OBAL

REAC

H


» Afghanistan » Australia » Cambodia » Hong Kong » India » Indonesia » Japan » Kazakhstan » Malaysia » New Zealand » Pakistan » People’s Republic of

China » Philippines

REACH 35.1M IN 20 COUNTRIES.

» Singapore » South Korea » Sri Lanka » Taiwan » Tajikistan » Thailand » Vietnam

135.3M PAGE VIEWS PER MONTH

27.1M UNIQUE VISITORS PER MONTH

8M PRINT READERSHIP

ASIA / PACIFICASIA/PACIFIC

IDG first entered Asia in 1972 with the launch of Computerworld (Shukan Computer) Japan. As IDG’s fastest growing region, Asia/Pacific includes established technology markets, such as China and Australia, and the fast-growing emerging markets of Indonesia and Malaysia. With a presence in 20 countries in the region, IDG provides technology marketers with a broad reach into one of the largest technology markets in the world.


» Albania » Austria » Belarus » Belgium » Bulgaria » Croatia » Cyprus » Czech Republic » Denmark » Finland » France » Georgia » Germany » Greece » Hungary » Ireland » Italy » Kosovo » Macedonia » Malta » Moldova » Netherlands » Norway » Poland


» Portugal » Romania » Russia » Serbia » Slovakia » Slovenia

264M PAGE VIEWS PER MONTH

56M UNIQUE VISITORS PER MONTH

5.7M

» Spain » Sweden » Switzerland » Turkey » Ukraine » United Kingdom

PRINT READERSHIP

EUROPE

Europe represents IDG’s largest regional audience. To

meet the needs of Europe’s increasingly mobile audience,

IDG brands have launched more than 125 apps and

mobile sites to meet audience demand for technology

information anytime, anywhere.

EUROPE


North America has a commanding share of the global digital advertising

market, and more than seventy percent of IDG’s business in

the region comes from digital sources. With more than

20 websites in the U.S. and Canada, IDG offers technology

marketers a variety of ways to reach the largest digital

audience of technology buyers in the region.

REACH 36.9M IN THE U.S. & CANADA.

86.9MPAGE VIEWS PER MONTH


3.2MPRINT READERSHIP » United States » Canada

NORTH AMERICANORTH AMERICA


LATIN AMERICA

» Argentina » Brazil » Chile » Colombia » Costa Rica » Cuba » Dominican

Republic » Ecuador » El Salvador » Guatemala » Honduras » Mexico » Nicaragua » Panama » Peru » Puerto Rico » Venezuela


42M PAGE VIEWS PER MONTH


442K PRINT READERSHIP

IDG’s Latin America region is anchored in Brazil, where IDG has served readers and marketers for 38 years. With a presence in 17 countries in Latin America, IDG reaches Spanish-speaking audiences with regional editions of CIO and PCWorld. For marketers targeting technology buyers in this diverse and rapidly expanding market, IDG offers unique expertise and regional presence.

LATIN AMERICA


An economically diverse region, Middle East/Africa

includes the highly developed markets of the Middle East and

rapidly emerging markets in Africa. With a presence in 22

countries in the region, IDG is well positioned to serve this

growing market.

» Bahrain » Côte d’Ivoire » Egypt » Iran » Israel » Jordan » Kenya » Kuwait » Lebanon » Morocco » Nigeria » Oman » Qatar » Rwanda » Saudi Arabia » Senegal » South Africa » Syria » Tanzania » Tunisia » Uganda » United Arab

Emirates


27.4M PAGE VIEWS PER MONTH


326K PRINT READERSHIP

MIDDLE EAST/AFRICA

MIDDLE EAST/AFRICA

One Exeter Plaza • Boston, Massachusetts 02116 • +1-617-534-1200 • www.idg.com

Produced by IDG Corporate Communications. © 2014 International Data Group, Inc. All Rights Reserved.

Channelworld, CFO World, CIO, CIO Executive Council, Computerworld, CSO, DEMO, IDC, IDG, IDG Amplify, IDG Direct, IDG Global Solutions, IDG Knowledge Hub, IDG Research Services, IDG Sonar, IDG Strategic Marketing Services, InfoWorld, Macworld, Mobile@IDG, PCWorld, Network World, TecChannel, TechHive and Techworld are trademarks of International Data Group, Inc. IDG Connect and IT World are registered trademarks of IDG Communications, Inc.

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