Conducted across the IDG Enterprise brands: CIO, Computerworld, InfoWorld, ITworld & Network World

2014 Role & Influence of the Technology Decision-Maker

Purpose and Methodology

2

Survey Sample

IDG Enterprise 1,166 respondents

Audience Base CIO, Computerworld, InfoWorld, ITworld, and Network World site visitors, LinkedIn Forums and email invitations to audience base.

Business Panel 251 respondents

Audience Base GMI (Global Market Insight) business panel respondents

Survey Method

Survey Goal

To provide in-depth information about the evolving role and influence of IT decision-makers in today’s corporations:

- Role of technology decision-makers in the IT purchasing process.

- Primary influences and information sources in the IT purchasing process.

Collection Online Questionnaire

Number of Questions 19 (incl. demographics)

Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2014

3

CEOs Recognize the Importance of Technology

Q. How much of a priority does your company’s CEO place on promoting technology as a driver of business innovation?

58% say their

CEOs promote technology as a critical/high

priority for business innovation

BY INDUSTRY

Healthcare 68%

High Tech 68%

Telecom 65%

Finance 62%

Services 61%

Manufacturing 49%

Government 45%

41%High

Priority

29%Moderate

Priority

17%Critical

Priority

3% Not a Priority 3% Not Sure

7%Low Priority

Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2014

4

Different IT Mgmt. Lead at Each Stage of Purchase Process

Q. In which of the following ways are you involved in the purchase process for IT products and services?

Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2014

5

Number of Influencers in Enterprises Increased

Q. Please estimate the total number of people, on average, involved in influencing major enterprise technology purchases within your organization.

Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2014

More _x000d_than 10

8-10

6-7

5

4

3

2

1

0

4%

9%

3%

13%

10%

7%

18%

21%

15%

2%

4%

1%

6%

3%

4%

15%

33%

32%

Vendors Not Doing Business With Current Vendors

6

Minimal Time Spent with Vendors

Q. In a typical work week, how many hours do you spend meeting with: Current technology vendors (vendors whose products/services you currently use/employ) AND Technology vendors that you’re not doing business with currently?

Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2014

7

Peers Take Over as #1 Source

Q. Which of the following information sources do you use to keep up-to-date with new technologies and to enhance the knowledge you need to be effective in your role?* Research Analysts and Third Party Research firms were combined in 2011. In 2012, this was changed to “Analyst firms”

Sources Used to Keep Up-to-Date with New Technologies

2014 <1000 1000+

Peers 71% 72% 72%

Technology content sites 70% 74% 65%

Search engines 58% 62% 53%

White papers 54% 53% 57%

Technology print publications 53% 57% 48%

Newsletters 49% 53% 46%

Webcasts/webinars/web video 49% 50% 49%

Technology vendors (via vendor website) 49% 54% 44%

Technology vendors (via phone, email, in-person) 46% 44% 48%

Analyst firms (e.g. IDC, Gartner, Forrester) 44% 38% 53%

1

1

1

2

2

2

3 3

34

4

4

4

5

5

Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2014

8

Third Party Involvement Increases Credibility

Q. How does your perception of content change when it is created by, or co-branded with, a third party that you trust rather than produced solely by a vendor?

24%Increases credibility

significantly

46%Increases credibility somewhat

22%Does not

change my perception

6% Not sure

2%Decreasescredibility

Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2014

9

EXEC IT

MID-LEVEL IT

IT PRO

64% 63% 63%

57% 52% 49%

32% 33% 29%

34% 26% 24%

28% 23% 25%

28% 16% 24%

21% 16% 18%

16% 13% 17%

12% 6% 12%Linked to the video in a blog post_x000d_or a post on a social network

Commented on the video

Looked for a product in a retail store

Purchased a product

Participated in a product demo

Added a vendor to your _x000d_short list or consideration set

Forwarded the video to _x000d_friends or colleagues

Visted a vendor website or contacted _x000d_a vendor for more information

Researched a product

11%

15%

18%

24%

26%

29%

31%

54%

63%

Videos Encourage Executive Product Research

Q. Which of the following actions have you taken as a result of watching a technology-related video in the last 3 months?

Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2014

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For more information…

For more information on this study, contact Sue Yanovitch, VP of Marketing, at syanovitch@idgenterprise.com