idg worldwide overview

W O R L D W I D EC A T E G O R Y L E A D E R

IDG’s Global Media Brands

2 I D G W O R L D W I D E 2 0 1 1

I D G W O R L D W I D E 2 0 1 1 3

The World’s Largest Technology Media Company Navigating a Dynamic Marketplace 4

IDG Audiences 6

Innovation at IDG

IDG Connect 8

Marketing in a Social World 10

IDG Amplify 11

IDG TechNetwork 12

Strategic Marketing Services 14

Market Research

IDC: Global Market Intelligence

and Executive Advice 16

IDG’s Global Brands

Computerworld 18

CIO 19

Network World 20

Channel World 21

InfoWorld/Techworld/TechChannel 22

GamePro/GameStar 23

Macworld 24

PCWorld 25

IDG Events

Expos 26

Executive Events 27

IDG: Worldwide Category Leadership 28

IDG Offices Worldwide Back

International Data Group (IDG) is the

world’s leading technology media,

events and research company. IDG’s

media brands – including CIO,

Computerworld, CSO, GamePro,

InfoWorld, Macworld, Network World,

PC World and Techworld – reach an

audience of more than 270 million

technology buyers in 90 countries.

IDG’s network features 460 websites

and 200 print titles spanning

business technology, consumer

technology, digital entertainment

and video games worldwide. IDG is

also a leading producer of more than

700 technology-related events.

IDC, a subsidiary of IDG, is the premier

global provider of market intelligence,

advisory services and events in IT,

telecommunications and consumer

technology markets.

Contents

4 I D G W O R L D W I D E 2 0 1 1

The World’s Largest Technology Media Company

Dear Colleague:

Since its founding in 1964, IDG has been dedicated to the success of people who market,

manage and use information technology. We have navigated business cycles for more than 46

years. As the global market for information technology has grown, so has IDG. Today, IDG is

the largest technology media company in the world, reaching more than 270 million technol-

ogy buyers in 90 countries.

IDG has been at the forefront of every major shift in the technology media market. We be-

came a Web-centric information company in 2007; today, more than half of our business

comes from online sources. Given our online expertise, we have experienced significant

growth in our lead-generation programs around the world.

Looking to the future, we are now actively engaged in serving the mobile Internet user. By

offering information people need to make decisions about acquiring and using computers,

communications and electronic products, we can deliver services on demand to the more

than one billion 3G phone users in the world today.

Since professionals and technology enthusiasts still want hands-on access to new products

and the opportunity to meet face to face, our industry-leading conference and event business

continues to grow. And, of course, we continue to produce award-winning print publica-

tions for those audiences who desire longer, in-depth reports. As a result, IDG is the only

global technology media company offering fully integrated multimedia marketing programs

in both established and emerging markets.

Today, I am enthusiastic as ever about the future of the market for IT products and services.

In 2011, IDC forecasts that worldwide IT spending will accelerate, growing by 5.5%. Growth

prospects in emerging markets, such as China and India, will be even brighter in the coming

year as their businesses and consumers escalate their investments in technology.

Over the years, IDG has consistently delivered on our commitment to connect technology

buyers and sellers. I can think of no more exciting time for you to partner with us to achieve

your marketing goals worldwide. All of us at IDG look forward to helping you grow your

business. We are as committed as ever to being your most valued global marketing partner.

Yours cordially,

Patrick J. McGovern, Founder and Chairman, International Data Group

Today, IDG is the largest technology media company in the world, reaching more than 270 million technology buyers in 90 countries.

Navigating a Dynamic Marketplace

I D G W O R L D W I D E 2 0 1 1 5

IDG’s commitment to innovation began with

our first newsletter in 1964 and continues to-

day with products for mobile Internet users

and social media consumers. IDG audiences

are among the first to embrace new technolo-

gies, so IDG brands consistently invest in the

resources needed to deliver an outstanding

user experience.

IDG brands are targeted to deliver the infor-

mation that users want and the audiences that

marketers need. We listen to the technology

marketers’ challenges and develop innovative,

customized marketing programs that deliver

outstanding results. The IDG teams that cre-

ate and support these marketing campaigns

are expert at advising marketers on integrat-

ing marketing programs across multiple me-

dia platforms.

“IDG is the only global technology media company offering fully integrated multimedia marketing programs in both established and emerging markets.”

“IDG has been at the forefront of every major shift in the technology media market.” — Pat McGovern

6 I D G W O R L D W I D E 2 0 1 1

The World’s Largest Technology Media Company

IDG has connected marketers with clients and prospects

through media, research and events for decades. As the

number of information sources, platforms, devices, and

marketing options and metrics continues to multiply,

both marketers and media companies have learned they

must adapt quickly to succeed. At IDG, we are continu-

ally innovating to help our customers interact with their

audiences in dynamic and effective ways.

By leveraging the individual strengths of each IDG

brand, while harnessing their collective reach and au-

dience affinity, we provide you with the market leader-

ship and media best practices needed to engage your

prospects and customers across our entire portfolio. As

the category leader in technology media, our teams can

deliver unparalleled customized integrated marketing

programs across multiple media platforms.

With IDG, you have the resources, relationships and

choices to reach your target audience across prospect

segments and countries.

With IDG brands, you reach the most influential and qualified audiences in 90 markets worldwide.

I D G W O R L D W I D E 2 0 1 1 7

Technology Enthusiasts

Gamers

Enterprise

8 I D G W O R L D W I D E 2 0 1 1

Lead Generation

The Problem

Technology marketers and sales teams need high-quality

leads delivered quickly — from trusted sources. Over the

last decade, this need has expanded to cover the global

marketplace.

Turning a regional lead-generation campaign into an effec-

tive global program is complex: How does a company en-

gage prospects half way around the world? IDG Connect’s

research-based services enable marketers to take a strategic

approach to demand generation.

Our Solution

IDG Connect is a global services organization dedicated to

assisting sales and marketing leaders in assessing, planning

and executing demand-generation programs that yield a

proven return on investment.

Most IT vendors have a portfolio of white papers from

campaigns that generated leads but few hard sales. At IDG

Connect, our research-based services include content and

social media assessments that help you analyze your lead-

generation programs. With our research, you can deter-

mine which content assets and social platforms buyers will

IDG Connect: Strategic Insight, Global ReachPerformance-Based Marketing

Here is a snapshot of what we have achieved for some of our clients:

Improved performanceWe moved one major software company from the lowest ranked performer for lead-generation campaign performance to the top three.

Reduced costsWe helped one of the largest global hardware companies save 20% in content creation costs.

International reachWe have delivered global leads from every continent, across multiple industries and numerous job functions, to meet each client’s

specific needs.

Knowledge

Communication

IDG Connect Core Areas of Expertise

Strategic global insight and concrete,

practical advice.

Succinct and broad distribution tailored to

fit to your region.

Lead Generation

actually respond to before investing your marketing funds.

We help you plan your overall content strategy and offer

campaign optimization tools for effective budget planning.

By utilizing our global database of IT buyers from more

than 50 countries, we guarantee world-class lead-genera-

tion services when it is time to execute your program.

IDG Connect: Lead-Generation Programs

With our extensive global footprint and deep database net-

work we deliver high-volume, high-quality leads for clients

all over the world. We give you the ability to go beyond the

standard IT audiences and pinpoint vertical markets and

specific buyer roles.

This is our simple five-step process:

You tell us your marketing goals: Give us the “who, what,

where and when,” and we will give you a realistic idea of the

number of leads you can expect, along with a proposed time

frame. We will tailor our approach based on your business

objectives.

Supply us with content: We will give you an honest apprais-

al of your content and let you know what assets you need to

meet the target lead goal. If you don’t have assets, we can

work with our IDG partners to develop custom content to

fuel the lead program.

We engage your audience: We apply our global reach and

local market expertise to drive engagement; we leverage our

IDG Connect global resource site, topical newsletters and

targeted e-mail alerts to maximize your advantage.

You receive the qualified leads you need: We deliver your

leads on time in an easy-to-use format; IDG Connect effort-

lessly integrates with your go-to-market process.

We give you campaign feedback: We provide you with the

transparency you need to measure the success of your cam-

paign with full analytics and reporting.

I D G W O R L D W I D E 2 0 1 1 9

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Innovation at IDG

Among consumers, marketers, analysts and media companies,

few topics generate more interest than social networks. Accord-

ing to IDG Research (@2009 IDG Research), more than half of

IT decision makers maintain Facebook and LinkedIn accounts,

while approximately one-third use Twitter.

Social media offers a revolutionary platform for traditional mar-

keting strategies that encourage real-time, one-to-one conversa-

tions with your target audiences. This new approach features a

dialogue with your clients and prospects fueled by content and

interactivity that users find relevant and engaging as they move

through the buying process from consideration to purchase.

As is the case with most traditional marketing campaigns, up-

front planning increases chances for success in a social program.

IDG can analyze the trends and themes of products and IT

issues in the social Web and devise a program to help marketers

join or initiate conversations important to their prospects.

67% of IT buyers

visit business- and/

or technology-based

communities at least

once per month.

- IDC, 2010

Marketing in a Social World

Infoboom is the IBM community created

for IT leaders who want to share their

opinions and expertise. Each month, a

new topic is up for discussion.

IBM selected IDG’s brands and social media capabilities to grow its business with midsize companies. IBM customers and prospects asked IBM for access to IT experts and their peers. In response, IBM and IDG created the online commu-nity infoboom (www.theinfoboom.com ) for IT executives at midsize companies who confront different issues and have information needs unlike those at larger firms. At infoboom, issues such as business intelligence, virtualization and cloud computing are discussed in content and conversations as they apply to midsize organizations.

With social media being a major component of the info-boom site, users are invited to comment and interact with their peers. While IBM does not exercise editorial control over the content, IBM experts contribute opinion pieces and are available to respond to questions by visitors. IT execu-tives at midsize companies, many of them members of CIO’s Executive Council, a members-only group of senior-level technology leaders in business and government, provide thought-provoking commentary. Infoboom groups in Face-book and LinkedIn and a Twitter page encourage discussion about the weekly topics in the infoboom site and prompt infoboom registrations.

Case Study: IBM infoboom

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Innovation at IDG

IDG Amplify™ services enable marketers to weave their

messaging and positioning into active community conver-

sations regarding important technology issues. Using in-

novative conversational and peer engagement tactics, IDG

Amplify focuses on creating a conversational bridge be-

tween IDG online properties, established communities and

leading social networking platforms. In partnership with

socialmedia.com, IDG develops campaigns that stimulate

conversations about brands and spreads these conversa-

tions within IDG media sites and social networks.

With IDG Amplify ads, users can interact within the ad

itself and share comments within IDG online properties,

communities or social networks such as Twitter, Facebook

and LinkedIn. With IDG Amplify, website visitors can vote

in a poll on a technology or business issue, mouse over to

read more information, scroll through expert opinions or

conversations, and play a video within ad units. There’s

even an opportunity to continue the experience by linking

to a vendor’s website or Twitter page.

In its first year,

click-through and

engagement rates

for IDG Amplify

programs have

averaged two

times greater than

those of traditional

online ads.

IDG and MIT Sloan Management Review

developed multimedia content for Intel

to showcase IT-driven innovation. With

the aid of social media, users could watch

video interviews, read text on the topic

and react to the comments in real-time.

With IDG Amplify, you can socialize traditional

banner advertising by aggregating and

distributing content from social media like

Twitter, LinkedIn and IDG brands.

IDG Introduces First Social Advertising in Technology Media

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Innovation at IDG

Since 2008, IDG has been building the largest premium

global advertising network in the technology media catego-

ry. The IDG TechNetwork combines the global credibility

of IDG with a wide selection of high-quality technology

sites and segmented audiences that see ads most appropri-

ate for their interests.

Available in 11 countries, the IDG TechNetwork offers an

unparalleled level of sophistication, control and flexibility

for advertisers. With 52 vertical tech channels and an ev-

er-growing network of premium publisher sites, the IDG

TechNetwork reaches over 90 million unique visitors.

“IDG’s launch of the IDG TechNetwork

was a great addition to their strong

portfolio of technology brands. CA

Technologies partnered with the

TechNetwork to capitalize on their

depth of site offerings and targeting

to specific technology solutions.”

Michael Paradiso

VP, Worldwide Media, CA Technologies

IDG: The Networked Media Company

Data Center Cloud Computing

Virtualization EnterpriseSoftware

HomeEntertainment

Portable Media

Notebooks PersonalSoftware

Mac/Apple

I D G W O R L D W I D E 2 0 1 1 1 3

Innovation at IDG

When it comes to maximizing your advertising efforts, the

quality and quantity of a network’s audience is very impor-

tant. IDG’s leadership position in technology media pro-

vides the IDG TechNetwork with a solid foundation for

both execution and insight. You can take advantage of the

trust and credibility IDG has earned over four decades. As

a result, you can deliver your message to an editorially ap-

proved, receptive audience each and every time, maximiz-

ing your ROI and advertising efforts.

IDG TechNetwork combines the world’s

best and most visited technology sites

with the quality of IDG, creating the

premier online advertising network

designed for technology marketers

looking to reach their specific audiences

in unique and exciting ways.

IDG TechNetwork: An entirely new way to buy premium online technology advertising

1 4 I D G W O R L D W I D E 2 0 1 1

Innovation at IDG

IDG Strategic Marketing Services (SMS) has devel-

oped an expansive portfolio of services that pack-

age our audiences, research, custom media, social

media marketing programs and IDG innovation

to meet our clients’ objectives. Since marketers in-

creasingly desire custom programs tailored to their

business needs, SMS team members advise market-

ers on how to best reach their customers and pros-

pects with campaigns leveraging IDG’s expertise in

digital media, social media, print and events.

Given the numerous opportunities for connections

between buyers and sellers, media leaders such as

IDG serve as consultants to ensure marketers’ re-

quirements are matched with the most appropriate

custom program elements. These elements may in-

clude a custom microsite, a series of white papers, a

webcast, social marketing polls and conversations,

banner advertising, print supplements, and live or

virtual events.

Strategic Marketing Services

I D G W O R L D W I D E 2 0 1 1 1 5

Innovation at IDG

The highly interactive custom eZine

format enables readers to click to other

existing content such as videos, webcasts,

research and white papers.

IDG custom program elements include micro-

sites, white papers, webcasts, social marketing

polls and conversations, banner advertising,

print supplements, and live or virtual events.

Integrated Programs and Custom Solutions

EVENTS

LEAD GENERATION

PERFORMANCE OPTIMIZATION

SOCIAL MEDIA

CUSTOM PUBLISHING

SALES ENABLEMENT

INTERACTIVE EZINE

CUSTOM EVENTS

LIST SERVICES

VIDEO

MOBILE

DATABASE MARKETING

RESEARCH

CONTENT OPTIMIZATION

SITE HOSTING

BRANDS

AUDIENCE TRAINING

AD NETWORK

AGENCY SERVICES

SITE MANAGEMENT

MICROSITE DEVELOPMENT

CAMPAIGN MANAGEMENT

INTERNATIONAL SOLUTIONS

PRIVATE LABEL CONTENT SERVICES

1 6 I D G W O R L D W I D E 2 0 1 1

Market Research

With analysts in over 50 countries, IDC is the premier global

provider of market intelligence, advisory services and events

for the information technology, telecommunications and

consumer technology markets. For more than 46 years, IDC

has provided strategic insights to help our clients achieve

their key business objectives.

IDC helps ICT professionals, business executives and the in-

vestment community make fact-based decisions on technol-

ogy purchases and business strategy. Our research reports

provide market forecasts, competitive analysis, vendor pro-

files, and information on customer requirements and buy-

ing patterns. Not only do we cover the entire spectrum of

technology markets and subjects, but our global coverage is

unmatched in the industry.

IDC Insights companies provide research-based advisory and

consulting services to ICT professionals on market and tech-

nology developments in specific industries, including energy,

financial, government, health, manufacturing and retail.

IDC: Global Market Intelligence and Executive Advice

37%

32%

24%

7%

39%

27%

27%

7%

North America

EMEA

Asia/Pacific

Latin America

Worldwide IT SpendingBy Region, 2009

Percent of 1000+ IDCAnalysts In Each Region

Market Presence And Relationships Drive Local Knowledge

Source: IDC Worldwide Black Book, v. Q1 2010, April 2010

IDC Value: Analysts Focused On Analyzing Local Markets

IDC Value: Analysts Focused On Analyzing Local Markets

Market Presence and Relationships Drive Local Knowledge

Over 1,000 IDC analysts

provide global, regional

and local expertise on

technology and industry

opportunities and trends

covering 110+ countries.

More than 40% of IDC

analysts are located in

emerging markets.

I D G W O R L D W I D E 2 0 1 1 1 7


Designed specifically for technology buyers, IDC Insights’

research translates today’s global end-user requirements and

trends into business opportunities for your organization.

Connect and engage with a global network of business and

IT professionals in the first of its kind end-user community

at http://idc-insights-community.com.

Market Research

Market and Buyer Intelligence• Market size, forecasts and trends• Market share analysis• Vertical market sizing and forecasts• Custom market models• Vendor performance• Competitive analysis• Custom market and

buyer segmentation• Buyer behavior assessment

Strategic Advice and Tools• Strategy development • New market entry strategies• Budgeting• Organizational planning• Market planning • Brand positioning• Sales and marketing

best practices• Investment benchmarking• Business value (ROI)

analysis and tools

IDC Value: Providing Expertise at EveryStage of Your Business Planning

Channel and Partnering Strategy• Partner strategies and tactics• Partner identification• Partner programs• New channel strategies• New delivery models• Customer and partner loyalty

Data Tracking Tools• Electronic tools to

track market data and deals frequently

Go To Market• Lead generation• Speaking engagements• Sales and channel enablement• Social media programs • Independent content assets

for marketing and sales• IDC white papers• Premier IT buyer decision tool

IDC MarketScape

Unparalleled Coverage of End-User Requirements Across Vertical Industries


1 8 I D G W O R L D W I D E 2 0 1 1

As IDG’s flagship brand, launched in the U.S. in 1967, Com-

puterworld is now the leading source of technology news

and information for IT influencers worldwide, providing

peer perspective, IT leadership and business results. Found

in 51 countries, Computerworld’s award-winning websites,

publications, focused conference series and custom research

form the hub of the world’s largest global IT media network.

While Computerworld reaches IT influencers of all types, at

the core are IT executives at larger organizations. These ex-

ecutives are decision makers responsible for identifying IT

needs, evaluating potential solutions and making final tech-

nology purchases.

Over 40 years after its launch, Computerworld remains true

to its purpose of serving as the voice of IT influencers, reach-

ing more members of the IT management community than

any other media brand.

Computerworld:Audience: - CIOs- IT Directors- IT Professionals- Technical IT Staff

Editorial:- Security- Networking- Storage- Outsourcing- Mobility- VoIP- Business intelligence- IT management- CRM & ERP

Computerworld

Computerworld: The Numbers

Total Worldwide Impressions: 54,463,592

Total Worldwide Unique Visitors: 14,164,562

Total Worldwide Print Readership: 7,097,148

I D G W O R L D W I D E 2 0 1 1 1 9

CIO produces award-winning content and provides community

resources for information technology leaders in today’s fast-

paced business environment. Found in 49 countries, the CIO

brand provides a unique opportunity to reach these chief infor-

mation officers and top IT executives.

CIO properties provide business technology leaders with analysis

and insight on information technology trends to foster a keen un-

derstanding of IT’s role in achieving business goals. CIO Execu-

tive Programs—a series of face-to-face conferences including the

CIO 100 Awards & Symposium™—

provide educational and networking

opportunities for pre-qualified cor-

porate and government leaders. The

CIO Executive Council is a profes-

sional organization of CIOs created

to serve as an unbiased and trusted

peer advisory group.

CSO, found in six countries, is CIO’s

sister brand for chief security offi-

cers leading business risk manage-

ment efforts within their enterprises.

With a focus on strategic management, CSO’s online and print

properties, along with CSO Executive Programs, provide security

professionals in the public and private sectors with a keen under-

standing of how to develop and implement successful strategies

to secure business assets.

In addition to CIO and CSO, our executive titles include CEO

(Pakistan, Poland); CEO & CIO (China); CFOWorld (Australia,

Czech Republic, Germany, Sweden); CMO (Pakistan) and CXO

(Portugal).

CIO:Audience: - CIOs- CEOs- Managing Directors- IT and Business Managers- IT Professionals

Editorial:- CRM- Security- Outsourcing- Mobility- Storage- Business intelligence

CIO

CIO: The Numbers





2 0 I D G W O R L D W I D E 2 0 1 1

Produced in 18 countries, Network World is considered the

premier provider of information, intelligence and insight for

network and IT professionals. Product reviews and in-depth

technical studies help guide purchasing decisions, while how-

to guides and exclusive interviews offer visionary strategies

and real solutions. In many countries, Network World is the

only source of network knowledge, helping network leaders

design, deploy and manage the infrastructure and strategic

applications driving business success.

Focused on delivering news, opinions and analytical tools to

the professionals who architect, deploy and manage business

solutions, Network World reaches a unique and powerful

combination of audiences online, in print and through events.

These audiences are key decision makers in any organization,

responsible for enterprise-wide technology initiatives that

meet ever-evolving business needs.

Network World Network World:Audience: - Network Managers- Network IT Executives- Specialists within the

communications industry

Editorial:- Provides information,

intelligence and insight for network and IT executives

- Delivers news, opinion and analytical tools for key deci-sion makers who architect, deploy and manage business solutions

Network World: The Numbers




I D G W O R L D W I D E 2 0 1 1 2 1


Published in 19 countries, IDG’s Channel World is the busi-

ness information source for channel professionals, including

value-added resellers, system integrators, independent soft-

ware vendors and distributors. Approximately two-thirds of

all computer and peripheral sales go through indirect distri-

bution channels, so these IT insiders turn to Channel World

for industry-specific news, sales strategies, market analysis

and inside information.

Channel World’s credible and timely coverage keeps readers

up to date on relevant policy, corporate and product news

while serving as an independent venue for resellers and sup-

pliers to share information. In addition to Channel World,

IDG’s channel titles include Australian Reseller News, Chan-

nelPartner (Germany), Computer Dealer News (Canada),

ComputerPartner (Austria), ComputerPartnerWorld (Chi-

na), Dealer World (Spain), Distributique (France), IT Partner

(Poland), Reseller News (New Zealand) and Reseller World

(Middle East).

Channel WorldChannel World:Audience: - Resellers- VARs- Distributors- System Integrators- System Houses- Assemblers- OEMs- Computer Dealers

Editorial:- Company and product news- Information on manufacturers

and the channel market- Mergers and acquisitions news- Case studies- Practical business information- Business intelligence- IT management- CRM & ERP

Channel World: The Numbers





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This global network of websites, magazines and events helps

IT professionals in seven countries stay one step ahead in the

adoption of new technologies. With independent product

reviews, how-to guides, up-to-date news and feature stories,

these media brands offer a way to scan for and evaluate new

technologies for strategic business advantage.

The InfoWorld, Techworld and TecChannel core audience

is made up of high-level IT decision makers in both large

enterprises and small- to medium-sized businesses. These

specialists drive the adoption of emerging technologies and

solutions for their organizations, implementing and running

enterprise-wide systems.

Readers rely on these brands to evaluate the readiness and

practical implications of new products, solutions and strat-

egies. With the straightforward goal of making technology

managers’ jobs easier, editorial coverage and online peer

forums help this audience integrate technological advances

into the IT ecosystem for real business value.

InfoWorld Techworld TecChannel

InfoWorld/Techworld/TecChannel:Audience: - IT Managers- IT Professionals with IT decision-making capabilities

Editorial:- Technology- Security- Network- Servers- Communications- Technology developments

InfoWorld/Techworld/TecChannel: The Numbers



Total Worldwide Print Readership: 136,500


I D G W O R L D W I D E 2 0 1 1 2 3


InfoWorld/Techworld/TecChannel: The Numbers



Total Worldwide Print Readership: 136,500

Pioneers in gaming media for 20 years, GamePro and Game-

Star produce online, print, social media and in-store prod-

ucts that engage, connect, entertain and inform gamers in 13

countries. From the über game enthusiast to the mainstream

consumer, IDG’s games brands deliver superior, approachable

editorial coverage that focuses on the fun factor in gaming.

As progressive and integrated media brands, GamePro and

GameStar continue to evolve to meet the needs of discerning

video game enthusiasts. By pairing online and print properties,

IDG is able to deliver content to readers in ways that are opti-

mized to each medium; online content is updated throughout

each day, and the community is engaged constantly through

social media updates on Facebook and Twitter. The print

product is positioned as a premium environment where prod-

ucts can be showcased for discerning readers who wish to dig

deeper into topics before turning to the online community for

further discussion.

GameProGameStar

GamePro/GameStar:Audience: - Gaming Enthusiasts- Gaming Professionals- Early Adopters of Consumer

Electronics

Editorial:- Industry trends- News- Gaming hardware- Game cheats and codes

GamePro/GameStar: The Numbers





2 4 I D G W O R L D W I D E 2 0 1 1

Serving in excess of one million Apple and Mac profes-

sionals and enthusiasts each month, Macworld reaches

a brand-loyal audience in 11 countries at pivotal points

in the buying process. With unmatched purchasing in-

fluence, these enthusiasts turn to Macworld for breaking

news, comprehensive analysis and solutions-oriented fea-

tures, as well as objective product reviews of Apple and

third-party products.

Macworld’s websites are the leading independent online

source for the Apple market, incorporating forums, blogs,

podcasts, and a constantly updated library of tips and

tricks. By keeping readers up to date on Mac, iPod, iPhone

and iPad technologies, Macworld seeks to enhance per-

sonal productivity within the Apple community, making

it the top choice for Apple lovers.

Macworld:Audience: - Mac Professionals- Early Adopters- Technology Enthusiasts- End Users- Consumers

Editorial:- Breaking news, comprehensive analysis

and solutions-oriented features- Forums- Blogs- Podcasts- Tips and tricks library

Macworld

Macworld: The Numbers





I D G W O R L D W I D E 2 0 1 1 2 5

PCWorld is the most widely read IT publication in the world,

with a presence in more than 54 countries. For over 25 years,

PCWorld has reported on the cutting edge of technology,

garnering an audience of tech buyers from small to medium

enterprises, as well as consumers who integrate technology

at work and home. Reaching buyers of electronic products

in all sectors, PCWorld’s core audience consists of computer

and technology enthusiasts, IT decision makers and digital

lifestyle trendsetters.

From computers that take up rooms to computers that rest

on your palm, PCWorld editors have identified and defined

digital trends before they emerge. PCWorld Labs test thou-

sands of products, ensuring that readers receive the most

reliable and accurate data, while advertisers and partners

rest assured that they’re reaching a well-informed audience.

Whether in print or online, this audience has come to trust

PCWorld’s independent product reviews, rankings and ex-

pert advice to help guide their computer and consumer elec-

tronics purchasing decisions.

PCWorld

PCWorld:Audience: - IT Professionals- Early Adopters- Technology Enthusiasts- Brand Specifiers- SME Decision Makers- End Users- Consumers

Editorial:- Current news on products and technologies- Exclusive expert tips across all areas of technology,

PCs and the Internet- Product tests and buying advice across all product

groups relating to PCs, the Internet and consumer electronics

PCWorld: The Numbers




2 6 I D G W O R L D W I D E 2 0 1 1

IDG Events

Face-to-face interaction continues to have significant value and

importance when it comes to delivering on a company’s market-

ing plan. IDG is the leading producer of tradeshows for profes-

sionals and consumers seeking world-class education, relation-

ships and access to industry-leading technology products and

services.

Managed locally, each IDG-produced event is designed to meet

the needs of its own audience.

• Each year, more than 500,000 people attend ComNet

Shenzhen, the largest and most influential exhibition in

China about technology and technical achievements.

• The annual Vietnam Computer Electronics World Expo

is the only IT show in Vietnam, attracting an average of

250,000 visitors over the course of four days.

• E3 Expo is the world’s premiere trade show for the

global computer and video game industry, generating

billions of media impressions, hundreds of millions of

dollars in sales, and serving as the annual launching pad

for the industry’s groundbreaking new products.

• Zoom.experience is the largest event in the Netherlands

for digital imaging, with a clear focus on practice, fun

and education.

Expos such as these create thousands of opportunities to capture

highly targeted leads, serving as cost-effective and efficient mar-

keting tools for companies to connect with their core audiences.

IDG EventsIDG is recognized worldwide as a leader in

exhibition management, producing more

than 700 globally branded conferences and

events in 55 countries.

IDG has the world’s most comprehensive

portfolio of technology focused tradeshows,

conferences and events. From platform-

specific events, such as Macworld 2011,

to events for specific technologies, such as

the IDG/IDC Cloud Leadership Forum, IDG

events meet the ever-changing needs of

technology professionals across a wide range

of industries and disciplines.


I D G W O R L D W I D E 2 0 1 1 2 7

IDG is world renowned for possessing a wealth of informa-

tion and perspective on technology that no other company

can match. By tapping into its vast talent pool of analysts,

editors, content developers, sales teams and event produc-

ers, IDG has the ability to create unique, high-value execu-

tive conferences and events worldwide.

IT executives continue to rate their peers as an impor-

tant source of information on new technologies. IDG-

and IDC-branded conferences provide attendees with an

outstanding environment for idea exchange and the op-

portunity to engage in lively and informative discussions

with other senior IT executives and IT solutions providers.

Since IDG’s brands are synonymous with quality and integ-

rity, our conferences attract high-profile and highly quali-

fied IT executives.

For sponsors and marketers, IDG and IDC executive events

are ideal relationship-building opportunities, with poten-

tial and current customers actively seeking solutions to

their business and technology challenges. From large for-

mat events like CIO 100 to small roundtables restricted to a

dozen people in the channel community, IDG’s and IDC’s

robust event portfolios provide IT marketers with countless

opportunities to reach their target audiences.

Both IDG and IDC offer custom and single-sponsor, invi-

tation-only events that provide marketers with invaluable

face time with small groups of senior technologists and

business decision makers responsible for influencing, eval-

uating, and purchasing technology solutions and products.

By providing an agenda that facilitates interaction with

attendees, we enable event sponsors to generate leads and

brand awareness among senior-level audiences with pur-

chasing authority.

At IDG and IDC, our goal is to create exceptionally valu-

able event experiences that are ideal for building dynamic

— and profitable — business relationships.

When technology decision makers need to make business connections, they turn to IDG.

2 8 I D G W O R L D W I D E 2 0 1 1

Category Leaders

Executives“Pat McGovern has combined his belief in the power of technology with his vast knowledge of publishing to create a powerhouse company that is a leading global provider of news, information and research about information technology.” —Magazine Publishers of America and American Society of Magazine Editors honoring Patrick J. McGovern (Chairman, IDG) with a Lifetime Achievement Award

“One of those rare B2B executives who saw the Internet coming.” —min inducting Bob Carrigan (CEO, IDG Communications) into its Digital Hall of Fame

“[His] constant quest to drive customer value has resulted in numerous innovations.” —min inducting Michael Friedenberg (President & CEO, IDG Enterprise) into its Sales Executive Hall of Fame

“[One of] the most forward-thinking and creative publishing executives of the year.” —Media Business honoring Matthew Yorke (President, IDG Strategic Marketing Services) at the annual Innovators Awards

Brands“Among the few venues where large audiences of executives can be aggregated under a single umbrella.” —BtoB on its Media Power 50 list, which includes CIO, Computerworld and Network World

“Services and products that provide effective results, and which demonstrate commercial success in the digital publishing arena.” —Association of Online Publishers announcing finalists for its annual awards program, including IDG U.K.

“Creativity, innovation and excellence in the Pakistan Information and Communication Technologies sector.” —Pakistan Software Houses Association for IT & ITES on winners of its annual ICT Awards, including CIO Pakistan

Journalists“He seems to never sleep, an admirable quality in a wire reporter, and tends not to sensationalize.” —SANS Institute naming Robert McMillan (Correspondent, IDG News Service) as one of Top-20 Cyber Security Journalists

“The winner has… harnessed the opportunities of the Web to report beyond the average news articles.” —Association of Danish Interactive Media presenting Kristian Hansen (Journalist, Computerworld Denmark) the top prize for online journalism

“Leading the way in international business reporting on Africa.” —Diageo Africa announcing finalists for the Business Reporting 2010 Awards, including Zachary Ochieng (Managing Editor, CIO East Africa)

IDG: Worldwide Category Leadership

I D G W O R L D W I D E 2 0 1 1 2 9

Asia/Pacific AustraliaIDC Australia+61-2-9922-5300IDG Communications Pty. Ltd.+61-2-9439-5133Niche Media Pty. Ltd.+61-3-9525-5566

BangladeshInformation Services Network, Ltd.+880-2-832-2785

CambodiaIDG Cambodia+855-23-213-638

Hong KongIDC Asia/Pacific +852-2530-3831Questex Asia Limited+852-2559-2772

IndiaIDC Center for Consultancy and Research+91-80-6699-1000IDC India Ltd.+91-124-482-2222IDG Media Private Limited+91-80-3053-0300

IndonesiaIDC Indonesia+62-21-520-3496Megindo Tunggal Sejahtera Ltd+62-22-421-6657

JapanIDC Japan+81-3-3556-4760IDG Japan, Inc.+81-3-5800-3111IDG World Expo Japan+81-3-5800-4831

KazakhstanIDC Kazakhstan+7-727-267-2449IT Publishing, Ltd.+7-727-3823-284

MalaysiaIDC Asia/Pacific+60-3-2163-3715IDC Malaysia+60-3-2163-3715Fairfax Business Media Sdn Bhd+60-3-7804-3692

MyanmarToday Publishing House Ltd.+95-1-507-385

New ZealandFairfax Business Group+64-9-909-6800IDC New Zealand+64-9-377-0370

PakistanOMAG Enterprise+92-21-568-6368Rasala Publications Group+92-21-588-8341

People’s Republic of ChinaBeijing Dongxiao International Technical Information Consulting Co., Ltd. +86-10-5888-2817

China Computerworld Publishing and Service Co. +86-10-6813-0909

Computer PartnerWorld +86-10-6642-2050

Electronic Products China +86-10-8216-8259

Gamestar +86-10-6642-2920

Guangdong Pacific Technology Venture Co., Ltd. +86-20-8737-7435

IDC China +86-10-8391-7777

IDG China Co., Ltd. +86-10-6526-6655

IDG World Expo China +86-10-6642-2158

PhilippinesIDC Philippines+632-889-70-61Media G8way Corporation+63-2-812-8401

SingaporeFairfax Business Media PTE LTD+65-6339-9382IDC Asia/Pacific+65-6226-0330

South KoreaCIO Communications Inc.+82-2-2632-7561Hi-Tech Information+82-2-325-7300IDC Korea+82-2-551-4380IDG Korea+82-2-558-6950

TaiwanFlag Information Co., LTD+886-2-2321-4335IDC Taiwan+886-2-8780-6818

ThailandIDC Research (Thailand) Co. Ltd.+66-2-651-5585The Aspirers Group+66-2-440-0330

VietnamHochiminh City Department for Sciences & Technology+848-8-3930-4324IDC Vietnam+84-8-3812-0061IDG Vietnam & Indochina+848-8-120-0615

EuropeAustriaIDC Central Europe GmbH (Austria)+43-1-526-73-28Info Technologie Verlag GmbH+43-1-523-05-08-0

BelgiumBest Of Publishing+32-2-349-35-50

BulgariaICT Media+359-2-400-1111IDC Bulgaria+359-2-969-3055

CroatiaIDC Adriatics+385-1304-0050

Czech RepublicIDC Central and Eastern Europe and Middle East/Africa+420-2-2142-3140IDG Czech, a.s.+420-257-088-111

DenmarkIDC Nordic+45-39-16-2222IDG Danmark A/S+45-77-300-300

FinlandTalentum Media Oy+358-204-42-40

FranceComparHaut SARL+33-1-6928-7185IDC France+33-1-56-26-26-72IT News Info+33-1-4197-0202

GermanyIDC Germany (Frankfurt Office) +49-69-90-50-20

IDC Germany (Munich Office) +49-89-36086-9107

IDG Business Media GmbH +49-89-360-86-0

IDG Communications Media AG +49-89-360-86-0

IDG Entertainment Media GmbH +49-89-360-86-0

IDG Magazine Media GmbH +49-89-360-86-0

IDG TechNetwork GmbH +49-89-360-86-0

GreeceIDC Greece+30-210-74-73-674IT Publications Hellas, Itd.+30-210-6688-040

HungaryIDC Hungary+36-1-473-2370IDG Hungary Kft.+36-1-577-4300

IrelandIDC Ireland+353-1-294-7785

ItalyIDC Italy+39-02-284-571Nuov@Periodici Italia Srl+39-02-580-381

KosovoITBM Group+381-38-225-952

NetherlandsIDC Benelux +31-20-669-2721IDG Netherlands+31-23-546-1111

NorwayIDG Magazines Norge AS+47-22-05-30-00

PolandIDC Poland+48-22-548-40-50IDG Poland S.A.+48-22-321-78-00

PortugalIDC Portugal+351-21-723-06-22Workmedia - Comunicacão, S.A.+351-2-1041-03-00

RomaniaIDC Romania+40-21-411-56-14IDG Communications Publishing Group SRL+40-21-314-41-20

RussiaIDC Russia/CIS+7-495-661-61-66Open Systems Publications+7-495-725-47-80/81

Serbia and MontenegroIDC Adriatics+381-11-2129-040Mikro Knjiga Publishing Company+381-11-3055-010

SloveniaIDC Slovenia+386-1-421-0140

SpainIDC Spain+34-91-787-2150IDG Communications, S.A.+34-91-349-6600

SwedenIDC Nordic (Sweden)+46-8-444-15-90IDG Sweden AB+46-8-453-60-00

SwitzerlandIDG Communications AG+41-44-387-4444

TurkeyDunya Aktüel Basin Yayin Tic. San. AS +90-216-681-18-00

IDC Turkey +90-212-356-02-82

UkraineIDC Ukraine+380-44-502-64-73

United KingdomIDC U.K.+44-20-8987-7100IDG Communications UK, Ltd.+44-20-7756-2800IDG Connect Europe+44-1784-210-210

Latin AmericaArgentinaIDC Argentina+54-11-4590-2254

BrazilIDC Brazil+55-11-5508-3400Now! Digital Business Ltda+55-11-3049-2000

ChileIDC Chile+56-2-370-2955

ColombiaIDC Columbia+571-691-4356Inviarco Ltda.+57-1-680-0399

EcuadorEdiworld, S.A.+593-22-430-560

MexicoEdiworld S.A. de C.V.+52-55-543-6821IDC Mexico+52-55-5010-1400

PeruEmpresa Editora El Comercio S.A.+51-1-311-6500IDC Peru+51-1-712-0250Saya Communicaciones S.A.C.+51-1-242-5770

VenezuelaIDC Venezuela+58-212-945-2314Vantic+58-212-416-9144

Middle East/AfricaGhanaTechgov Ghana Limited+233-244-2868-090

IranPublications, Manufacturing, & Trading Companies Group+98-21-2207-3811

IsraelIDC Israel+972-3-687-1727The Marker+972-3-513-3613

KenyaAfrican eDevelopment Resource Centre +254-20-374-1646/7

IDC East Africa/IDC Kenya +254-20-444-1355/56

MoroccoIDC North Africa +212-520-225-800

Nigeria+234-1-891-0078

South AfricaIDC South Africa+27-11-517-3240

United Arab EmiratesCPI+971-4-391-2741IDC Middle East/Africa+971-4-391-2741

North AmericaCanadaIDC Canada+1-416-369-0033IT World Canada, Inc.+1-416-290-0240

United States

Connell Communications +1-603-924-7271

GamePro Media +1-415-243-4112

IDC +1-508-872-8200

IDC Energy Insights +1-508-935-4400

IDC Financial Insights +1-508-620-5533

IDC Government Insights +1-703-485-8300

IDC Health Insights +1-508-935-4445

IDC Insights Research +1-508-872-8200

IDC Manufacturing Insights +1-508-988-7900

IDC Retail Insights +1-508-395-4490

IDG Communications, Inc. +1-508-875-5000

IDG Connect +1-508-988-7602

IDG Enterprise +1-508-875-5000

IDG List Services +1-888-IDG-LIST (US only)

IDG Research Services Group +1-508-766-5601

IDG Strategic Marketing Services +1-508-875-5000

IDG Syndication and Networks +1-212-616-2945

IDG World Expo +1-508-879-0500

Infoworld Media Group, Inc. +1-415-243-4344

Macworld/PC World +1-415-243-0500

The Hispanic American Publishing Group +1-305-406-1747

IDG Global Solutions

Asia/PacificJapanIDG Global Solutions Japan+81-3-3523-2600

TaiwanIDG Global Solutions Taiwan+886-2-2503-6226

EuropeUnited KingdomIDG Global Solutions - EMEA+44-1784-210-210

GermanyIDG Global Solutions - EMEA +49-89-36086-116

North AmericaUnited StatesIDG Global Solutions+1-508-875-5000

IDG Offices

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