ideation workshop - foundersnation: cofounders bootcamp
DESCRIPTION
Quick presentation about ideation I did at the FoundersNation bootcamp on the 02/03/2014 in London.TRANSCRIPT
![Page 1: Ideation Workshop - FoundersNation: Cofounders Bootcamp](https://reader036.vdocuments.us/reader036/viewer/2022081412/53fbcbbf8d7f72f1698b476e/html5/thumbnails/1.jpg)
IdeationRicardo Sequerra
![Page 2: Ideation Workshop - FoundersNation: Cofounders Bootcamp](https://reader036.vdocuments.us/reader036/viewer/2022081412/53fbcbbf8d7f72f1698b476e/html5/thumbnails/2.jpg)
Where do ideas come from?
Insights for innovative and disruptive ideas come from observating our daily lives
![Page 3: Ideation Workshop - FoundersNation: Cofounders Bootcamp](https://reader036.vdocuments.us/reader036/viewer/2022081412/53fbcbbf8d7f72f1698b476e/html5/thumbnails/3.jpg)
SCAMPERScamper is a checklist that helps you to think of changes you can make to an existing product
to create a new one. You can use these changes either as direct suggestions or as starting points for lateral thinking.
S - SubstituteC - Combine A - AdaptM - ModifyP - Put to another useE - EliminateR - Reverse
![Page 4: Ideation Workshop - FoundersNation: Cofounders Bootcamp](https://reader036.vdocuments.us/reader036/viewer/2022081412/53fbcbbf8d7f72f1698b476e/html5/thumbnails/4.jpg)
Build Personas
![Page 5: Ideation Workshop - FoundersNation: Cofounders Bootcamp](https://reader036.vdocuments.us/reader036/viewer/2022081412/53fbcbbf8d7f72f1698b476e/html5/thumbnails/5.jpg)
Gaining Empathy
![Page 6: Ideation Workshop - FoundersNation: Cofounders Bootcamp](https://reader036.vdocuments.us/reader036/viewer/2022081412/53fbcbbf8d7f72f1698b476e/html5/thumbnails/6.jpg)
Customer Development
“Build something people want”
Steve Blank
![Page 7: Ideation Workshop - FoundersNation: Cofounders Bootcamp](https://reader036.vdocuments.us/reader036/viewer/2022081412/53fbcbbf8d7f72f1698b476e/html5/thumbnails/7.jpg)
Lean Startup
![Page 8: Ideation Workshop - FoundersNation: Cofounders Bootcamp](https://reader036.vdocuments.us/reader036/viewer/2022081412/53fbcbbf8d7f72f1698b476e/html5/thumbnails/8.jpg)
What makes a good idea?
![Page 9: Ideation Workshop - FoundersNation: Cofounders Bootcamp](https://reader036.vdocuments.us/reader036/viewer/2022081412/53fbcbbf8d7f72f1698b476e/html5/thumbnails/9.jpg)
Is your idea grounded in your personal experience?Do you have passion and expertise in your business?Are you able to articulate the “why”?
Are you in a thriving market?Are you cutting out a middle men?Do you have a great team in place?
![Page 10: Ideation Workshop - FoundersNation: Cofounders Bootcamp](https://reader036.vdocuments.us/reader036/viewer/2022081412/53fbcbbf8d7f72f1698b476e/html5/thumbnails/10.jpg)
Discussion