IdeationRicardo Sequerra
Where do ideas come from?
Insights for innovative and disruptive ideas come from observating our daily lives
SCAMPERScamper is a checklist that helps you to think of changes you can make to an existing product
to create a new one. You can use these changes either as direct suggestions or as starting points for lateral thinking.
S - SubstituteC - Combine A - AdaptM - ModifyP - Put to another useE - EliminateR - Reverse
Build Personas
Gaining Empathy
Customer Development
“Build something people want”
Steve Blank
Lean Startup
What makes a good idea?
Is your idea grounded in your personal experience?Do you have passion and expertise in your business?Are you able to articulate the “why”?
Are you in a thriving market?Are you cutting out a middle men?Do you have a great team in place?
Discussion