founders institute: ideation bootcamp - efraim pettersson ivener
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Ideation Bootcamp slides - How we took our idea from a niche, possibly undesirable product in 1995 to a $6b exit in 2002. Efraim Pettersson Ivener, serial entrepreneur, currently CEO of eKita. www.ekita.orgTRANSCRIPT
Ideation Bootcamp
May 2nd, 2012 - Tel Aviv
Efraim Pettersson Ivener
CEO @ eKita – www.ekita.org
“Ideation Bootcamp”
What Problem? - A need to refine ideas
How to Solve? - 5-reptition rule: getting to work
Who Needs? - Many FAQ's answered by iteration
What’s In An Idea, Anyway?
Guy Kawasaki’s 4 Quadrants of Innovation
Uniqueness
Value To Customer
Dotcom/Apps
STUPIDYou Want
To Be Here!
Price
Few mightunderstand you
– but thatsa good thing!
1995:Connect Mobile
VehiclesWhat Problem? - Mobile Fleet CommunicationsHow to Solve?
Setup hotline call-center?Give them a cellphone?
Who Needs? - Truck/shipping fleets
(Iteration 1, 2 & 3)
Connect Mobile Fleets!Track Mobile Fleets!Communicate-With-Mobile-
Fleets-From-Command-Center!
CommunicateWith
Trucks
(Iteration 4)
Mobile Fleet Tracking& Communication
What Problem? Communication & TrackingHow to Solve? GPS & RadioWho Needs? Truckers, Shippers, Non-Critical Fleets
Wait a sec...
Analyze Target: FLEETSAnalyze Needs:
Mission-Critical Communications,Command, Tracking, & Control
Analyze Methods: Just add water...
(Iteration 5)
Mobile Fleet Tracking& Telemetry
What? - Full Tracking, Communication, ControlHow? - GPS, Radio, Command-Console, ModemWho? - Trucks, Police, Ambulances, Military,
Families, WAZE ;-), Ships, Car Insurance....Pizza Hut....
(1995: $500m –> 2002: $6b –> 2010: $450b)
What’s In An Idea, Anyway?
Thank You Founders!
Join Founders Institutewww.fi.co
“Check Check, Affirmative Mission Control – OVER.”