pillsbury may 2 cofounders hiring and firing patricia ju
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8/6/2019 Pillsbury May 2 Cofounders Hiring and Firing Patricia Ju
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Hiring/Firing Technical Cofounders &
Resources
Patricia Ju for
The Founder InstituteMay 2, 2011
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� Its a tech service/product
� Its a service/product that requires new tech to work
� I even know how to monetize it!
� Now I just need to build it.
� How?
±D-I-Y?
± Get help?
I have a great idea!
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DIY? Basics of Building a Web Product/Service
�
Define your product/service business requirements-what is it? Whatshould it do? How will end-users and administrators interact with it? Will
it depend on 3rd party services?
� Reserve domain How? Is it taken? How do I tell? How much? Then what?
� Select web site hosting service What? Where?Whos good? How much?
� Setup Merchant Account (Authorize.net) Whats that? How much? Who?
� Decide on OS platform (Windows, Linux) What do I care? Which? Why?
� Install server(s), dev+qa/staging+production Why? Best practices?
� Setup source control (SVN, CVS, Hg) Which? Why? Where?
� Decide on application platforms, programs, modules (CMS, Blog,
Ecommerce/shopping cart, Database system) What do I need? Which?
� Run the project, manage scope, discover/define/develop/deploy/debug,
waterfall vs. agile, build something from nothing successfully
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DIY
� Learn a lot
� Talk smarter with techies
� Get it done-faster? Cheaper?
� sleep--
� !(coreCompetency)
� Basing your biz on an amateur
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Delegate (get help)
� Base your business on prof essionals
± Experts in Operationshardware servers, networks,
security, monitoring, the cloud
± Experts in Engineeringprog. languages, platforms,
architecture, patterns, reliability, maintainability, speed
± Experts in Software Product & Project Management
� Only way to achieve exponential ROI, where I = your
energy + time + sanity
� Achieve Viral, old-school
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Get the Right Help
� Types of Resources
± Duration, roles, skillsets
� Structure of Resources
± Individual, company, US/nearshore/offshore
� Q uality of Resources
� Compensation Structures
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Get the Right Help
� Types of Resource
1. Chief Technology Officer, Chief Technologist, Chief
Architect
2. Technical Advisor
3. Tactical Technical Advisor (short-term)
4. Project Manager, Business Analyst
5. UI, UX, Graphic Designers
6. Software Architect/Team Lead7. Developer/Programmer (Senior, Junior)
8. Q A
9. Operations/Infrastructure
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Get the Right Help
� Structure of Resources
± Individual Freelancer Consultant-Ninja-Guru-Advisor
± Individual Freelancer with Benefits (partners)
±
Agency, US Interactive Software Consultancy Full-Service Shop
± Offshore/Nearshore Software Consultancy Shop
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Get the Right Help
� Q uality of Resources
± #1 Skill of a Delegator (Manager) Recruiting
� whether your project gets completed
� whether it gets completed on time
� number and severity of bugs
� security
� maintainability
� whether resource will act prof essionally after theyre gone
±
Get ref errals from other satisfied customers, work with people who are known to do a great job
± Hire for attitude, Train for skill When does this apply?
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Get the Right Help
� Compensation Structures
± Pay hourly rate for a consultant (1099)
± Pay a discounted hourly rate for a consultant
± Pay a flat f ee for a fixed-bid project
± Pay a salary (W2) for a full-time employee
± Pay in equity
±
Pay a retainer (e.g. monthly) for access to an advisor ± Free - Unpaid internship, volunteer, free/pro-bono advice
± Barter goods/services
± Get creative with a mix of the above!
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Get the Right Help
� Where to find?
± Build Your Network: Here! Your mentors, your peers, your hired help
(legal, accounting, real-estate), their contacts
± Tech/biz/startup meetings ± Hackathons
± Job boards: crunchboard.com, jobs.37signals.com, craigslist
± Tech mailing lists: NYTech meetup list, NYPHP jobs list, etc.
± Freelancer/project match sites: vWorker.com (formerly
RentACoder.com), Elance
± Prof essional recruiting firms
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Get the Right Help
� How to find?
± Focus: Get clear on what kind of resource you need
± Always be communicating what you seek
± Short pitch, enthusiasm
± Inspire with your vision
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Keep the Right Help
� How to discipline, or fire?
± Focus: Get clear and communicate with the resource on
how they are not delivering and what you need them to do
to in order to succeed, plus a deadline
± Consider giving them the chance to correct their
work/attitude/behavior (turnover is expensive, but so is a
poor performer)
± Make sure to get documentation and perform knowledge transf er
± Lock out accounts (financial, PCI audits)
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Keep the Right Help
� How to retain?
± Focus: Get clear on what you need from your resource
± Always be communicating what you want
± Nurture their productiveness fast, reliable Internet
access; equipment (fast laptops and big monitors!);
software; licenses; food & drink
± Nurture their creativity
± Establish and maintain a culture of accountability
± Inspire with your vision
± Benefits traditional (health, 401K, matching); work from
home, flex hours, PTO/sick/vacation, R&D new technology
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Homework
1. Research and compile list of networking events occurring
over the next 2 months where technical resources will be
present
2. Share your vision with 3 technical people this week.
Bonus:
3. Get 2 (contact name, phone/email, and expressed interest)
leads for technical resources