ideas and insights from #sfsnyc sponsors by gideon rubin
TRANSCRIPT
The Local Ad Market
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Local + Mobile
50%+ of mobile queries have local intent
90% take action as a result
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Local Mobile Search Market Opportunity
22 million businesses in the
United States
25% visible online
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3 Market Forces
The mobile revolution and decentralization of
search
Word-of-mouth has moved online
Death of print "directory advertising
TECHNOLOGICAL SOCIAL ECONOMIC
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3 Market Forces
TECHNOLOGICAL SOCIAL ECONOMIC
192 Million people with smartphones in
the U.S. by 2016
76% of consumers rely on online
reviews before making a purchase
$7.3 billion decline in print yellow page ad
sales since 2007
Tactics in Focus • Complete Consistent NAPW + Enhanced Data
• Local Mobile Landing Page
• Claimed Business Profiles
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BEFORE Data Enhancement
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Complete Consistent NAPW + Enhanced Data
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AFTER Data Enhancement
Complete Consistent NAPW + Enhanced Data
Local Mobile Landing Page
§ Conical URL
§ IP is geo-targeted
§ Local meta data with geotags
§ Location specific content:
• Link to social & review sites
• Location map and directions
• Local coupons or special offers
• Responsive design for mobile devices
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Claimed Business Profiles
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Importance of Claimed Listings: Improves rankings on that search engine/directory/social site
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Importance of Claimed Listings: Visual Appeal
vs.
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Gideon Rubin - Chief Marketing Officer Linkedin.com/in/gideonrubin
Twitter: @gideonrubin
Facebook.com/LocalMarketLaunch Twitter: @LocalLaunch
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