r:evolution 2014 - gideon lask

16
Social is not a marke/ng opportunity…. It’s your most important sales channel. THE THREE STAGES OF SOCIAL MATURITY WHERE ARE YOU, WHERE ARE THEY AND WHAT’S NEXT?

Upload: truestart

Post on 28-Nov-2014

167 views

Category:

Technology


1 download

DESCRIPTION

Gideon Lask spoke about social maturity at our launch event for TrueStart.

TRANSCRIPT

Page 1: R:evolution 2014 - Gideon Lask

Social  is  not  a  marke/ng  opportunity….    It’s  your  most  important  sales  channel.  

THE THREE STAGES OF SOCIAL MATURITY WHERE ARE YOU, WHERE ARE THEY AND WHAT’S NEXT?

Page 2: R:evolution 2014 - Gideon Lask

Social  is  not  a  marke/ng  opportunity….    It’s  your  most  important  sales  channel.  

Page 3: R:evolution 2014 - Gideon Lask

Late Nineties Today

Retailers Repeating The Same Mistakes…

Page 4: R:evolution 2014 - Gideon Lask

Social  is  not  a  marke/ng  opportunity….    It’s  your  most  important  sales  channel.  

Page 5: R:evolution 2014 - Gideon Lask

2004 INTERNET USAGE

50% SHOPPING / RESEARCH

2014 INTERNET USAGE

80% BEING SOCIAL

Affiliate acquisition

PPC acquisition Banners acquisition

SEO acquisition

Affiliate acquisition

PPC acquisition Banners acquisition

SEO acquisition +

Social Commerce

Page 6: R:evolution 2014 - Gideon Lask

Don’t Bolt Social On….....Do Bake Social In

Page 7: R:evolution 2014 - Gideon Lask

THE SECRET TO SELLING ON SOCIAL

Page 8: R:evolution 2014 - Gideon Lask

OUR PLATFORM:

Launch social sales campaigns across all major networks and marketing channels. On any device. Drive direct and indirect sales. Do it minutes.

Page 9: R:evolution 2014 - Gideon Lask

Case Studies >>

Page 10: R:evolution 2014 - Gideon Lask

Our Platform is Dedicated to Selling on Social

Page 11: R:evolution 2014 - Gideon Lask
Page 12: R:evolution 2014 - Gideon Lask
Page 13: R:evolution 2014 - Gideon Lask
Page 14: R:evolution 2014 - Gideon Lask

THE IMPACT

•  Fans start shopping

•  Increased margin

•  Acquire users

•  Customer insight

Page 15: R:evolution 2014 - Gideon Lask

GETTING STARTED

•  No development

•  Limited marketing spend

•  No need for expertise

•  Enhances rather than replaces

Page 16: R:evolution 2014 - Gideon Lask