r:evolution 2014 - gideon lask
DESCRIPTION
Gideon Lask spoke about social maturity at our launch event for TrueStart.TRANSCRIPT
Social is not a marke/ng opportunity…. It’s your most important sales channel.
THE THREE STAGES OF SOCIAL MATURITY WHERE ARE YOU, WHERE ARE THEY AND WHAT’S NEXT?
Social is not a marke/ng opportunity…. It’s your most important sales channel.
Late Nineties Today
Retailers Repeating The Same Mistakes…
Social is not a marke/ng opportunity…. It’s your most important sales channel.
2004 INTERNET USAGE
50% SHOPPING / RESEARCH
2014 INTERNET USAGE
80% BEING SOCIAL
Affiliate acquisition
PPC acquisition Banners acquisition
SEO acquisition
Affiliate acquisition
PPC acquisition Banners acquisition
SEO acquisition +
Social Commerce
Don’t Bolt Social On….....Do Bake Social In
THE SECRET TO SELLING ON SOCIAL
OUR PLATFORM:
Launch social sales campaigns across all major networks and marketing channels. On any device. Drive direct and indirect sales. Do it minutes.
Case Studies >>
Our Platform is Dedicated to Selling on Social
THE IMPACT
• Fans start shopping
• Increased margin
• Acquire users
• Customer insight
GETTING STARTED
• No development
• Limited marketing spend
• No need for expertise
• Enhances rather than replaces