icp monthly market report january 2013 icp monthly market report january 2013

ICP Monthly Market ReportJanuary 2013

Market Updates

• February was a quiet month for i-Qlick as the showroom was closed for many days:– Public holiday for the King’s funeral (Feb 1 & 4)– Chinese New Year holiday (Feb 8 to 13)– i-Qlick staff retreat (Feb 22 to 24)– Meak Bochea pubic holiday (Feb 25)

• Frequent power failures (a few hours a day) affected sales• Market is generally quieter due to the preparation of King’s Funeral (Feb 1 to 4)• i-Qlick carried out Chinese New Year promotions but sales affected by King’s

Funeral• Sunsimexco carried out Chinese New Year promotions (Jan 26 to Feb 7) with

attractive promotions for Sony products• Nikon is aggressively trying to capture market share through attractive offerings

to both dealers and end-customers• Nikon announced launch of “Miss Nikon” competition

i-Qlick Monthly Market Report – February 2013

Top Selling Digital Cameras


Brand Item

Retail Price

Cheapesti-Qlick Retail

Pricei-Qlick Dealer

PriceLow HighSony Cyber Shot W610 $79 $104 Lom Or Thmei Canon PowerShot A2300 $78 $140 SabayNas $115 $103 Sony Cyber Shot W620 $88 $125 TK Electric Canon PowerShot A3400 $89 $109 Lom Or Thmei $139 $125 Sony Cyber Shot W630 $119 $125 PC City Comp Sony Cyber Shot W650 $142 Sunsimexco Sony Cyber Shot W690 $199 Sunsimexco Canon PowerShot A810 $72 Lom Or Thmei $89 $82 Canon PowerShot A4000 $95 $129 TK Electric Canon PowerShot A2400 $129 $116

Top Selling DSLR Cameras


Brand Item

Retail Price


Pricei-Qlick Dealer

PriceLow HighCanon 60D 18-200mm $1,039 $1,069 Lom Or Thmei $1,360 $1,280 Canon 650D 18 - 55 mm $615 $650 Lom Or Thmei $940 $900 Canon 650D 18 - 135 mm $835 $930 Lom Or Thmei $1,180 $1,240 Canon 60D 18-135mm $919 $942 Lom Or Thmei $1,260 $1,200 Canon 7D Body $959 Lom Or Thmei $1,460 $1,390 Canon 1100D 18-55mm $419 $439 TK Electric $590 $540 Canon 650D Body $529 TK Electric $820 $840 Nikon D90 18-105mm $768 $775 SabayNash Canon 60D Body $655 $950 $870 Nikon D3100 18-55mm $469 $575 Ly Hour

Top Selling DV Cameras


Brand Item

Retail Price


Pricei-Qlick Dealer

PriceLow HighSony DCR-SX22E $199 Sunsimexco Sony DCR-SX45E $290 Sunsimexco Canon FS406 $225 Lom Or Thmei $329 $303 Sony SR21 $250 Lom Or Thmei Canon FS405 $185 Lom Or Thmei $238 $219 Sony SR68 $282 Lom Or Thmei

Chinese New Year Promo – 19 Jan to 8 Feb


Sales Promotion and Activities – Chinese New Year Promo


No Products Usual RSP

Promo DiscountGift for Promotion Units Sold RSP %

1 EOS 6D kit (EF 24-105mm f/4L IS USM) $2,820 $2,790 1.06%

i-Qlick Cap, EOS back-pack, Tripod, Calculator

Mark-X, SD 16GB class 100

2 EOS 7D kit I (EF S15-85IS) $2,150 $1,960 1.06%i-Qlick Cap, EOS back-

pack, Tripod, Calculator Mark-X

5

3 EOS 60D (body) $950 $890 6.32%i-Qlick Cap, EOS back-

pack, Tripod, Calculator Mark-X, SD 16GB class 10

0

4 EOS 60D kit ( EF S18-55 IS ) $1,030 $1,030 0.00%i-Qlick Cap, EOS back-


0



5



30

7 Power Shot A2300 $115 $99 13.91% SD 4GB, Camera Case, i-Qlick Cap 155

Chinese New Year Promo – Sales Breakdown for i-Qlick Showroom



No Products Usual RSPPromo Discount

Gift for Promotion Units Sold RSP %

8 EOS 600D (body) $720 $640 11.11%i-Qlick Cap, EOS back-pack,

Tripod, Calculator Mark-X, SD 16GB class 10

0

9 EOS 600D kit (EF S18-55IS II) $820 $740 9.76%i-Qlick Cap, EOS back-pack,


0

10 EOS 600D kit (EF S18-135IS ) $1,050 $950 9.52%i-Qlick Cap, EOS back-pack,


0

11 EOS 650D (Body) $840 $680 19.05%i-Qlick Cap, EOS back-pack,


0

12 EOS 650D kit (EF S18-55IS) $940 $770 18.09%i-Qlick Cap, EOS back-pack,


25

13 EOS 650D kit (EF S18-135IS) $1,240 $1,040 16.13%i-Qlick Cap, EOS back-pack,


5




Promo DiscountGift for Promotion Units Sold

RSP %

14 EOS M kit (EF M18-55) $880 $880 0.00% i-Qlick Cup, EOS M casing , SD 16GB class 10 0

15 EOS M kit (EF M22 & adapter) $940 $940 0.00% i-Qlick Cup, EOS M casing , SD 16GB class 10 0

16 EOS M (EF M18-55, M22 & 90EX) $1,030 $1,030 0.00% i-Qlick Cup, EOS M casing ,

SD 16GB class 10 0

17 PIXMA IP 3680 $100 $89 11.00% Calculator AS 120V, Wireless Mouse 10

18 PIXMA MG 3170 $114 $99 13.16% Calculator AS 120V, Wireless Mouse 45

19 Power Shot A3400 IS $139 $122 12.23% SD 4GB, Camera Case, i-Qlick Cap 60

20 Power Shot A4000 IS $158 $122 22.78% SD 4GB, Camera Case, i-Qlick Cap 105




Promo DiscountGift for Promotion Units Sold

RSP %

21 IXUS 125 HS $229 $179 21.83% SD 4GB, Camera Case, i-Qlick Cap 50

22 IXUS 240 HS $249 $199 20.08% SD 4GB, Camera Case, i-Qlick Cap 0

23 Legria FS405 $238 $189 20.59% SD 16GB class 10, i-Qlick Cap, Legria bag, Tokodoki bag 25

24 Legria FS406 $329 $259 21.28% SD 16GB class 10, i-Qlick Cap, Legria bag, Tokodoki bag 30

25 LASER Shot LBP6650 $540 $350 35.19% Calculator AS 120V, Wireless Mouse 0

26 PIXMA MP237 $79 $69 12.66% Calculator AS 120V, Wireless Mouse 25

27 PIXMA E500 $100 $79 21.00% Calculator AS 120V, Wireless Mouse 40


Chinese New Year Promotions with Sunsimexco


Valentine’s Day Promotion with Swensens

i-Qlick Monthly Market Report – Feb 2013i-Qlick Monthly Market Report – Feb 2013i-Qlick Monthly Market Report – February 2013

CP+ Exhibition in Japan


Participant from Cambodia CTN TV : Mr. Nin Vessna Position : Hard studio of operational

Participant from Cambodia HMHD TV : Mr. Eng LenghongPosition : Vice Presedent

Canon Imaging Academy


Canon Imaging Academy – Student intake for 1Q2013


Course/workshop Lecturer No of students

Basic Photography (English) Moni 6

Basic Photography (Khmer) Miller 7

Fashion Photography Zeeshan 5

Outdoor Lighting Jerry 9

Landscape Bunnawath 4

Q-Studio Valentine’s Day Promotion


Q-Studio Valentine’s Day Sponsorship with Gloria Jeans

i-Qlick Monthly Market Report – Feb 2013

Paid Ads


Raksmai Kampuchea Daily Phnom Penh Post


Paid Ads


Sabay.com


Canon in News


http://news.sabay.com/articles/374230




Canon in News


Sabay.com

http://www.dap-news.com/2011-06-14-02-39-55/58468





Canon in News


Sabay.com

http://www.eworldmagz.com/local-news/gLB9C.html




Canon in News


Sabay.com


Canon Product Review


Electronic World Magazine

Competitor Updates and Activities – Nikon Roadshow at Sorya


Nikon Booth at Sorya Shopping Mall. They have product display and photo backdrop for shooting.

Competitor Updates and Activities – “Miss Nikon Pageant”

Grand Prize: USD5000


“Happy with SONY” promotion: Buy up to $100 of Sony products and customer will get take part in a lucky draw to go on “Sony Photographic Cruise”

Competitor Updates and Activities – Sunsimexco CNY Promo 26 Jan to 7 Feb



Competitors’ product reviews

CBP Activities for next month

i-Qlick Monthly Market Report – January 2013

• KTH Premium Mall Opening• CCPC Gathering• Khmer New Year Promotions

icp monthly market report january 2013 icp monthly market report january 2013

Documents

iqlick cap

qlick staff

thmei slide

icp monthly market report

sales market

market updates

market share

thmei canonfs405