Iain HunterBusiness Turnaround/Transformation

No.1 Provider of Non-Execs to UK SMEs

Inspired and lead the business turnaround of an SME in the Media/Advertising/PR services sector resulting in a transformed agency modelCase Study

Turnaround of an SME in the Media/Advertising/PR services sector resulting in a transformed agency model

Iain Hunter:“A 12 year old agency business (branding/digital/publishing) had “hit the wall”, was sluggish, lacked direction and forward momentum - I was contracted to implement pragmatic, hard hitting solutions to swiftly turn the business around”

Client:“Having Iain working alongside us for 12+ months proved to be critical at re-focusing our collective minds on our business, prioritizing exact steps to be followed and, ultimately to reenergizing our approach and agency offering. He has a no nonsense, “sleeves rolled up” style, knows the business inside out and offers great insight and practical input.”

Main challenges:Partner apathy, fractured management and lack of financial rigour & business process had, in combination, taken their toll on an otherwise viable business that was starting to spiral downward.

Overcoming the challenges:A 12 month turnaround strategy was put in place following a comprehensive audit of overall business process, adherence to a revised business plan including partner realignment, vigorous business development activity and total focus on core agency expertise.

What value was your role to them:A combination of experienced external eyes on the business and the ability to rapidly develop trust and confidence with the partners enabled an urgent disaster recovery program to be put in place with all shoulders to the wheel.

Turnaround of an SME in the Media/Advertising/PR services sector resulting in a transformed agency model

Profile: Iain HunterIain provides board level general management expertise to a wide range of businesses as well as consultancy across all aspects of the marketing, branding and communications arena. His experience includes building a significant national agency network in Australia and launching an enhanced creative services delivery model to WPP's OgilvyOne global client roster. He has worked with some of the world's best known brands such as American Express, Hyatt International, DuPont, Kimberly-Clarke, Coca-Cola, American Red Cross, Dove and AT&T.

Having held senior management roles in companies of varying sizes, Iain is experienced and adept at rapidly understanding business challenges, getting to the root of the problem, listening to management/employee concerns and translating all of those issues to a series of readily implementable solutions.

His competencies include:

• Process audit and systems improvement

• Development of enhanced operational systems, execution and delivery

• Strategic leadership, planning and management

• Business development strategies

• Client/customer relationship management and development

• Brand and marketing management

NXD is the No.1 Provider of Non-Execs to UK SMEs

Wanting to grow their business to the next level

Concerned that their business is getting too big to manage

Frustrated with persistent and damaging issues

Facing new types of challenges in the future

Preparing their business for succession or sale

Needing a high quality, independent sounding board

NXD non-executives have substantial commercial experience that enables them to act as a seasoned sounding board. They also have the commercial acumen to help you improve your financial performance.

Non-exec services include: Vision, strategy, planning Fund raising Succession planning, acquisition and exit

Geographical and product expansion. Leadership coaching

NXD non-executives operate across the full range of industry sectors including:

Automotive

Business Services

Charities & Not For Profit

Energy & Chemicals

Financial Services

Healthcare & Pharmaceuticals

Industrial Manufacturing

ICT

Leisure & Tourism

Media/Advertising/PR

Property & Construction

Retail & Consumer Goods

Technology

Transport and logistics

NXD is a network that provides non-executive services to SMEs.

Challenges that the NXD non-executives work with business owners to address include: