I visited the website to get the address of the store, and found out that they have a webstore as well.

The site is very full with text and images but still quite easy to navigate.

Pre-Service

The first thing I saw when I arrived was a rather big building and a lot of space. The logo above the door was slightly out of date, and there were a lot of stickers and posters on the door giving a busy and slightly chaotic feel.

Pre-Service

The first thing I saw when I arrived was a rather big building and a lot of space. The logo above the door was slightly out of date, and there were a lot of stickers and posters on the door giving a busy and slightly chaotic feel.

Pre-Service

Upon entering the building is was overwhelmed by the sheer amount of gear that was on display. The products and boxes were everywhere and it gave a feeling of chaos and excitement. I asked the man behind the counter where I needed to be and he told me to go upstairs.

Service

I found the guitar and bass section and asked one of the employers there about bass distortion pedal. He was helpful and set me up with a amplifier and the pedals to give them a try.He then left me alone to try the pedals. The amount of guitar gear was exciting and the fact that he just left me alone with the gear gave me a pleasant feeling.

Service

After my testing I had a talk with the two employees about different bass effects. They were nice and knowledgeable.

Service

1. (optional) Look on webstore

2. Enter store3. Ask directions4. Get information on

different products5. Try products6. Leave with product

and knowledge

Serviceconcept

Like• Friendly and

knowledgeable staff.• Extended testing of

gear.• A lot of gear, lot’s to

choose from.

Dislike• A lot of boxes and gear

everywhere, cluttered.• Somewhat outdated

front, no real image.

Improvements• Use one demo-model

per article, store boxes in the back.

• Create a better image for the store on the outside.

SongArctic Monkeys – Brianstorm

I chose this song because its loud and chaotic, but also fun and exciting.