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i have an mvp. now what? an introduction to lean pr [including video]

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What is PR?

Post on 14-Sep-2014

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The tried and tested PR 'awareness' programme doesn't work for startups. Here I explain why, and how entrepreneurs can create focused campaigns that deliver tangible results to their business. I've included a video at the end of the deck of a presentation I gave on this topic.

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Page 1: I have an MVP. Now What? An introduction to lean PR [including Video]

What is PR?

Page 2: I have an MVP. Now What? An introduction to lean PR [including Video]

“…a strategic communication process that builds mutually beneficial relationships

between organizations and their publics.”*

*Public Relations Society of Americahttp://www.prsa.org/AboutPRSA/PublicRelationsDefined

Lyndon Johnson
Page 3: I have an MVP. Now What? An introduction to lean PR [including Video]
Page 4: I have an MVP. Now What? An introduction to lean PR [including Video]

= AWARENESS

Page 5: I have an MVP. Now What? An introduction to lean PR [including Video]

5%

Page 6: I have an MVP. Now What? An introduction to lean PR [including Video]

37.5

Page 7: I have an MVP. Now What? An introduction to lean PR [including Video]

7.5

Page 8: I have an MVP. Now What? An introduction to lean PR [including Video]

AWARENESS ≠ OUTCOMES

Page 9: I have an MVP. Now What? An introduction to lean PR [including Video]

So What?!

Page 10: I have an MVP. Now What? An introduction to lean PR [including Video]

Business goals

Page 11: I have an MVP. Now What? An introduction to lean PR [including Video]

Focused strategies

Page 12: I have an MVP. Now What? An introduction to lean PR [including Video]
Page 13: I have an MVP. Now What? An introduction to lean PR [including Video]

4 key components

Page 14: I have an MVP. Now What? An introduction to lean PR [including Video]

The Right Message

Page 15: I have an MVP. Now What? An introduction to lean PR [including Video]

The Right Audience

Page 16: I have an MVP. Now What? An introduction to lean PR [including Video]

The Right Time

Page 17: I have an MVP. Now What? An introduction to lean PR [including Video]

The Right Channel

Page 18: I have an MVP. Now What? An introduction to lean PR [including Video]

Validate

Page 19: I have an MVP. Now What? An introduction to lean PR [including Video]

Think differently

Page 20: I have an MVP. Now What? An introduction to lean PR [including Video]

THINK | DIFFERENT[LY]

http://[email protected]@THINK_Lyndon

http://thinkdifferently.ca/
mailto:[email protected]

How to create an MVP

Lean Portfolio Management€¦ · Big up-front commitment Initial commitment limited to MVP Lean Business Cases provide just enough detail to establish viability, a definition of

User Manual MVP-3245 Seriesadvdownload.advantech.com/productfile/.../MVP-3245...MVP-3245 User Manual 2 1.1 Introduction The MVP-3245 is an embedded application-ready controller powered

Lean Startup Dojo: MVP

Building a MVP - Validating startup ideas - lean startup - Google Launchpad Berlin

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Lean Startup Machine MVPs - Founders Space · 2014-11-19 · FROM PROBLEM TO SOLUTION AN INTRODUCTION TO THE MINIMUM VIABLE PRODUCT (MVP) LEAN STARTUP MACHINE Pete Oliver-Krueger

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Lean workshop - MVP

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1.Agile&PM포트폴리오 · • 행동패턴,비즈니스지식,의사소통기술,상호작용기술,도구기법 ... • Lean,MVP • AgileDesignThinking(ASIS분석,TOBE제시,ActionItemEpic도출)

Becoming an MVP of your MVP

Challenge: Build Measure Learnfiles.m17.mailplus.nl/user317000253/2438/Challenge- Build...Pirate metrics Unfair advantage Lean canvas See this movie for an example MVP Stages •Problem

Building an MVP

Defining an MVP in Plain Terms

Lean Principles, Agile Techniques and Team System Joel Semeniuk Imaginet Microsoft MVP – Team System Microsoft Regional Director

Scaling Agile @ Spotify - Larlet · Squads are encouraged to apply Lean Startup principles such as MVP (minimum viable product) and validated learning. MVP means releasing early and

Adopting an MVP Perspective

UX LeanUX 5 MVP incl Cycle 2019 - hs-augsburg.dejohn/IAM-UX/Material/IA6_2019/UX_LeanUX_5… · 2 minutes. Lean UX Development Cycle KP Ludwig John ... MVP (minimal viable product)

Ash Maurya, Beyond MVP - Scaling Lean, BoS USA 2016

Planning Your MVP: Lean Canvas & User Stories

Breaking the mold: Lean Product Management and MVP in a Large Company