1. project-based training for Lean Teams

2. Amy Jo Kim social game designer, Shufflebrain co-founder Hi - Im Amy Jo Kim, Social Game Designer & Co-founder of Shufflebrain

3. shufflebrain.com smart games for a connected world

4. Eric Ries The Lean Startup weve learned what works... to increase your chances of success, minimize time through the Build-Measure-Learn cycle

5. ...and what doesnt I need slick, finished-looking screens to really test my product with customers Tweety Bird founder, PuddyTat Inc.

6. knowledge + tools + shortcuts + coaching = MVP Rocket Fuel Ive got a hot idea - whats the most efficient, effective way to validate my assumptions?

7. Our mission: help Lean Teams build a faster, smarter MVP I tested my MVP with real customers - now I know what they want and need

8. MVP Design Sprints our secret sauce Clarify Survey Interview Design Build Test Iterate Validate

9. 1: Clarify your product strategy & key assumptions Unmet Needs Value Prop Unfair Advantage Early Customers Early Metrics Your Solution Key Assumptions

10. 2: Survey customers to find enthusiastic early adopters I can supplement your dinner when I get home. 5-10 questions designed to test customer assumptions and Identify early adopters

11. 3: Interview customers to identify needs & select Testers 3-5 open-ended questions designed to surface unmet needs and Identify early customers

12. Why focus on tech-savvy Early Adopters? Ability They get it without hand-holding Opportunity They use technology frequently during the day Feedback Theyll give you exhaustive, ongoing feedback Co-creation Theyll help you bring key social systems to life Evangelism Theyll spread the word when its time to scale

13. 4: Design an engaging, evolving Product Narrative

14. 5: Build an early prototype of your Core Loop 6

15. Core Loops building habits from the ground up

16. 6: Test your prototype with early customers structured interviews designed to gather actionable feedback on your prototype & value prop

17. 7: Iterate your design with customer insights Turn insights into Job Stories derived from Early Customers

18. 8: Validate your assumptions & decide what to build next 5 Unmet Needs Updated Value Prop Unfair Advantage Early Customers Early Metrics Validated Assumptions Updated Solution

19. There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker

20. What is a Product Brief? document that translates research-driven customer insights into product strategy & design decisions

21. MVP Design Hacks solves the Founders Dilemma My ability to project confidence & sell my vision is what gets my startup off the ground... ...but to build a smart MVP, I need to think like a scientist - not a salesperson

22. from hot idea to verified prototype in record time MVP Sprints + Templates & Resources + Online Coaching

23. Case Study: Toyco

24. EARLY CUSTOMERS Toyco MVP Canvas: Pre-Testing UNMET NEED EARLY ADOPTERS KEY ASSUMPTIONS OUR SOLUTION UNFAIR ADVANTAGE EARLY METRICS KEY ASSUMPTIONS Want to increase time spent on toy rental website VALUE PROP People who already post messages and share pictures A digital community where members connect with each other and share their love of building toys Our knowledge and data about members habits and tastes lets us create unique personalized value Length of Rental Satisfaction Retention connect with other like-minded adults Members WANT to build connections with each other in a digital community.

25. Toyco Journey Narrative Discovery first exposure When I use Toycos service I want to find resources to feed my kids Lego habit so I can keep my kid happily occupied with a healthy habit Onboarding learning the ropes When I first see Toycos video channel I want to quickly know what kind of videos are theret so I can let my kid roam free without worry Habit Building AKA core loop When I visit Toycos video channel I want to show my kid new, relevant videos so I can know that my kid is happily entertained and wont need my help Mastery - AKA Elder Game When I submit a video to Toycos channel I want quick submission feedback so I can know if my video will show up

26. EARLY CUSTOMERS Toyco MVP Canvas: Post-Testing UNMET NEED EARLY ADOPTERS KEY ASSUMPTIONS OUR SOLUTION UNFAIR ADVANTAGE EARLY METRICS KEY ASSUMPTIONS Want to increase time spent on toy rental website Kids havehabit that parents want to feed with curated videos VALUE PROP People who already post messages and share pictures People who shoot & upload videos A digital community where members connect with each other and share their love of building toys A curated video collection - by kids, for kids - focused around creative uses of building toys. Final MVP = custom Youtube channel, seeded with a contest Our knowledge and data about members habits and tastes lets us create unique personalized value Length of Rental Satisfaction Retention connect with other like-minded adults short videos that teach new skills and stimulate kids creativity Members WANT to build connections with each other in a digital community. Members want wholesome video content that keeps their kid occupied. In particular, videos of new things to build with existing sets helps our business AND our members lives.

27. Ready for Rocket Fuel? Fall Session starts Oct 6 2014 Winter Session starts Feb 9 2015 http://mvpdesignhacks.com