breaking the mold: lean product management and mvp in a large company
DESCRIPTION
How large companies can be as fast and agile as the successful startups? And what is MVP and Dual-track Agile, anyway? We are to discuss a real case of implementation of some methods of Lean Startup and Customer Development in Kaspersky Lab.TRANSCRIPT
Breaking the mold: Lean Product Management and MVP in a large company
Ilia Kuznetsov
Deputy CTO, Strategy Development
Kaspersky Lab
http://ru.linkedin.com/in/iliakuznetsov/
How decisions on the product future are made?
Business plan
Processes
Opinions2
Cannot be tested
Long and boring
…yes… and opinions…
Now try to sell a business plan to a VC…
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“No business plan survives first contact with the customer”
“Your opinion although interesting is irrelevant”
“Nothing important happens in the office”
“There are no facts inside the building, so get the heck outside” -- Steve Blank
An experiment with the market? MVP!
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MVP (Minimal Viable Product) – smallest product increment that can accelerate the learning necessary to develop a sustainable business model in highly uncertain markets.
A dron with a hyper-spectral camera
MVP ≠ Prototype
MVP ≠ Cheaper Developed Product
MVP = “fake it before you make it”
Dropbox, Facebook… KASPERSKY???
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Private beta: Mar 2008
Kaspersky Security Scan:Case Study
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• Free antimalware scanner for PC
• Revenues from the user’s traffic: ~ $ 7-digit
• Release cycle: 6-8 mon
MVP1: Decrease conversion time
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• CRkis >> CR1
• 22% prefer to install Kaspersky Internet Security right away!
• CRnew = 88%*CR1 + 22%*CRkis
• Wait a couple of month to get the statistics on CRkis…
MVP1: Find the bottleneck
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Fix installer bug
2.5x Conversion Rate
in the full funnel!
• Product is not changed• No release yet• Efforts… 2 m/week
Sub-funnel: “Get full protection”
MVP2: New feature
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Results:• > 50% attempts to use the function• > 60% installed Kaspersky Internet Security• > 60% installation with other АV
Conclusion:• Yes, implement it! (grounded $ projection available)• Although efforts are needed, need to be compatible
with other AV• Compatibility of KIS with other AV for displacement is
a must
MVP is a challenge for big companies
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Big company Startup
Stable business-model Not fully defined business model
Processes: sync for a large number of people is needed, quality requirements
Processes and quality requirements not that important
Plans on KPI Fail Fast
Startup + operational company =
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DUAL-TRACK AGILE
Fast-track Team Recipe
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R&DBusiness Dp
~week
~2-8 weeks
release cycle (6-12 month)MVP-championDeveloper Designer
Fast Track
Team
Test hypothesis VS status quo
Understand the essence of the formal processes
(legal, requirement flow, quality requirements)
Specific competences vs
«typical» for development
Hustler
Hacker Hipster
Get the heck outside…
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Juha Nasreddin
… but before getting the facts from outside, think how to
bring them inside
Read that!
• The Four Steps to the Epiphany – Steve Blank
• How to Create Products Customers Love – Marty Cagan
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Contacts:
http://ru.linkedin.com/in/iliakuznetsov