THINKING DIFFERENTLYabout Social Media in the Workplace-Dr. Curtis R. Rogers, Communications Director, SC State Library-Cynthia Dannels, Marketing & Human Resources Division Director, SC State Housing

•Social Media for PR•Social Media Policies• Thinking Differently about Social Media• Examples•Resources

“The days of shouting and imposing your message on the masses are gone.”

– Erik Qualman, Author of Socialnomics

Social media for Public Relations

• What types of social media are out there?• How are state

agencies and organizations using it?• Why is it different

from traditional forms of communication (i.e. email, telephone, press releases)? • How is it effective?• Lets look at some

examples

“Social media sites will change. Concepts will not. Be flexible.”

SC State Housing Social Media Policy

• Policy Purpose: Guidelines for the flow of [social media] information between the agency, its employees, customers, business partners, etc.

• Content Areas:•Official Accounts & Publishers•Topic Matter & Guidelines• Inappropriate Content (limited)

Search for Examples

Adapt to your needs

Get approval

Educate staff

Steps to developing a Social Media PolicyYou should specifically address Social Media in your Employee Handbook…

Thinking Differently About Social Media

Interact with people in social media, or risk becoming irrelevant.

Education

Use facts,

studies, and

statistics

Downplay the

technology

Show example

s

Remind that it’s constant

ly changin

g

Getting buy in and support from administrationSteps to keep in mind when you’re trying to get your organization on board with social media…

Brainstorming – Share Ideas & Share Solutions

1. What are some ways you COULD use social media in HR?

2. What are some ways you SHOULD NOT use social media in HR?

3. What do you think is the best social networking tool and why?

Resources available at the State Library• Doing social media so it matters by Laura

Solomon• Cracking the new job market : the 7 rules for

getting hired in any economy by R. William Holland.

• Social media analytics : effective tools for building, interpreting, and using metrics by Marshall Sponder.

• Mining the social web by Matthew A. Russell. • The social media survival guide : strategies,

tactics, and tools for succeeding in the social web by by Deltina Hay.

• ROI of $ocial media : how to improve the return on your social marketing investment by Guy Powell, Steven Groves, Jerry Dimos.

THANK YOU!

www.statelibrary.sc.gov

www.sha.state.sc.us