how we made a social media success of a gaming event
TRANSCRIPT
VOLT Business Consulting www.dotConverse.com // 01
EXCEUTIVE SUMMARYGAME JAM TITAN
About01
What Did We Do03
What Did We Achieve02
Investments04
About Game Jam Ti t anGame Jam Titan is a game development competition open to school students & Professionals held across 6 cities and culminating at the Nasscom Game DevelopersConference in November 2014
There are 3 types of competition:
1. Age 10+
2. College Level
3. Professional Level
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We compensated for less time in Pre-Event phase with more action during
Post Event phase
Only 2 Weeks Available
Key
Objectives
We had less time for Pre-Event activities
Increase Facebook Likes
Increase Engagement
Increase Awareness About Game Jam Titans
Increase Overall Reach
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Target Audience: Students between the age group of 13-18 years + Amateur & professional game developers
Location: All India
Tar get Audi ence
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0101Create branded content around gaming
Overall branding and visibility
0202Community content to be sourced and leveraged
Trusted and more relevant content
0303Work closely with 10 gaming communities & 30 school communities online
Helps distribute content to the right people plus creates relevant engagement
0404Integrate Game Jam Titan activities with a daily contest
Makes our audience aware about the concept in a fun way + more engagement
0505Create a mega contest entailing voting & mobile friendly application
Voting action creates virality, mobile friendliness creates better accessibility
0606Showcase participants, winners and their work
Creates recognition and motivates viewers
Our Key St r at egy El ement s
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01PRE EVENT
Create hype & awareness
02DURING EVENT
Create Engagement
03POST EVENT
Create Action & Extended Engagement & Reach
30% 50% 20%
OUR 3 PRONGED STRATEGY FRAMEWORK
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5STARAction Points
Connecting with influencers and communities
Identified and leverage 10 gaming groups and 30 school groups & communities
Branding ElementsAll branding elements and logos were created and standardized along with templates to be used & headers or backgrounds to be used
eNewslettersSent enewsletters and mailers to a pre-collected database of students and teachers (from previous similar events)
Facebook EventA shareable and social event
created on Facebook
New Facebook Page for Game Jam Titans
A special page for GJT targeted at professional and amateur gamers only
Pr e Event Act i on Poi nt s
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Incentivised Participation
Daily quizzes leading to a mega contest with voting mechanism
Live Update
Live tweets, photos and videos shared on the web. Cheering up the schools and participants via # and school groups content distribution (This was a delayed streaming and not completelyl live streaming)
Contest at the venue*
Motivate participants to check-in, tweet or participate in a live contest
ESSENTIALPLANThe whole idea was to extend the periphery of the event from restricted 6 cities to entire nation.
Specific groups, branded content and fun contests alongwith delayed-live content broadcast was leveraged to create reach and engagement
Dur i ng Event Act i on Poi nt sCOMPANY SLOGUN TEXT HERE
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The participants and winners were showcased
Interviews of winners and participants were carried out on social platforms
Recognition
Did a survey with school students to understand their preference and also with a few participants .
Survey
All the photographs and videos along with the winning work was created on the website + on our social assets. The entire user base was updated so that they can access the same and share further
Assimilation
Post Event Act i on Poi nt s
DistributionDistribute the key content To relevant websites, blogs and groups
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What We Did| Social Media
A few key elements are being showcased here
Daily Quiz | Mega Contest with voting & mobile accessibility | Branded Content | Communities & groups on social media
Branded Content, Daily Quiz, Mega VotingContest, Community participation, SurveysInterviews etc.
Votes
Over200
People voted in the contest.
Referral Traffic
Over 12%Rise in referral traffic
Survey
Over 100 students participated in the post event survey
Ot her Benef i t s
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