dotConverse2015

How We Made A Social Media SuccessOf A Gaming Event In10 DAYS

VOLT Business Consulting www.dotConverse.com // 01

EXCEUTIVE SUMMARYGAME JAM TITAN

About01

What Did We Do03

What Did We Achieve02

Investments04

About Game Jam Titan

Game Jam Titan is a game development competition open to school students & Professionals held across 6 cities and culminating at the Nasscom Game DevelopersConference in November 2014

There are 3 types of competition:

1. Age 10+

2. College Level

3. Professional Level

www.dotConverse.com

We compensated for less time in Pre-Event phase with more action during

Post Event phase

Only 2 Weeks Available

Key

Objectives

We had less time for Pre-Event activities

Increase Facebook Likes

Increase Engagement

Increase Awareness About Game Jam Titans

Increase Overall Reach

www.dotConverse.com

Target Audience: Students between the age group of 13-18 years + Amateur & professional game developers

Location: All India

Tar get Audi ence

www.dotConverse.com

Our Approach

www.dotConverse.com

0101Create branded content around gaming

Overall branding and visibility

0202Community content to be sourced and leveraged

Trusted and more relevant content

0303Work closely with 10 gaming communities & 30 school communities online

Helps distribute content to the right people plus creates relevant engagement

0404Integrate Game Jam Titan activities with a daily contest

Makes our audience aware about the concept in a fun way + more engagement

0505Create a mega contest entailing voting & mobile friendly application

Voting action creates virality, mobile friendliness creates better accessibility

0606Showcase participants, winners and their work

Creates recognition and motivates viewers

Our Key St r at egy El ement s

www.dotConverse.com

01PRE EVENT

Create hype & awareness

02DURING EVENT

Create Engagement

03POST EVENT

Create Action & Extended Engagement & Reach

30% 50% 20%

OUR 3 PRONGED STRATEGY FRAMEWORK

www.dotConverse.com

�

�

��

� 5STARAction Points

Connecting with influencers and communities

Identified and leverage 10 gaming groups and 30 school groups & communities

Branding ElementsAll branding elements and logos were created and standardized along with templates to be used & headers or backgrounds to be used

eNewslettersSent enewsletters and mailers to a pre-collected database of students and teachers (from previous similar events)

Facebook EventA shareable and social event

created on Facebook

New Facebook Page for Game Jam Titans

A special page for GJT targeted at professional and amateur gamers only

Pre Event Action Points

www.dotConverse.com

��Incentivised Participation

Daily quizzes leading to a mega contest with voting mechanism

��Live Update

Live tweets, photos and videos shared on the web. Cheering up the schools and participants via # and school groups content distribution (This was a delayed streaming and not completelyl live streaming)

��Contest at the venue*

Motivate participants to check-in, tweet or participate in a live contest

ESSENTIALPLANThe whole idea was to extend the periphery of the event from restricted 6 cities to entire nation.

Specific groups, branded content and fun contests alongwith delayed-live content broadcast was leveraged to create reach and engagement

During Event Action PointsCOMPANY SLOGUN TEXT HERE

www.dotConverse.com

�The participants and winners were showcased

Interviews of winners and participants were carried out on social platforms

Recognition

Did a survey with school students to understand their preference and also with a few participants .

Survey

All the photographs and videos along with the winning work was created on the website + on our social assets. The entire user base was updated so that they can access the same and share further

Assimilation

�

Post Event Action Points

DistributionDistribute the key content To relevant websites, blogs and groups

www.dotConverse.com

Diverse Engaging Activities & Formats| Social Media

A few key elements are being showcased here

Daily Quiz | Mega Contest with voting & mobile accessibility | Branded Content | Communities & groups on social media

Branded Content, Daily Quiz, Mega VotingContest, Community participation, SurveysInterviews etc.

Total Likes 10% Total Reach 21% Page Consumption 59%

Key Results

www.dotConverse.com

Votes

Over200

People voted in the contest.

Referral Traffic

Over 12%Rise in referral traffic

Survey

Over 100 students participated in the post event survey

Other Benefits

www.dotConverse.com

Thank You

www.dotConverse.com