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CEO, WS GROUP PTE

New mantra in marketing nowadays -

“If content is king, then context is emperor.”

iBeacon technology facilitates the context awareness in

mobile apps and customised notifications are made as per

preferences and activities of consumers.

So What is a Beacon?

1. Beacons are small smart objects sending out

bluetooth low energy (BLE) signals

2. Can be easily installed on the walls of event

venue

3. Beacon compatible apps like Event2Mobile

detect signals and receive notification

4. iBeacon is the trademark for the beacon

technology developed by Apple, Inc.

5. Well supported in both iPhones and Android

devices since version 4.3

Source: http://parthpatel02.blogspot.in

How Do Beacons Work?

Push notification stating the right door for entry.

Beacons sending

personalised welcome

message on entry.

Notifications depend on

proximity. Near the beacon -

“Looking for data management

software? Come to Booth 1.”

Far from the beacon -

“Looking for data

management

software? You are

just some steps away

from Booth 1.”

Popularity of Beacons

Use of beacons is the latest marketing trend in retail stores, events and exhibitions.

Popular festivals/events where iBeacon functionalities recently used:

Event App + iBeacon Technology - 5 Lessons to Learn

for Successful Event

Treasure Trove of Data

Use of Beacons - Boon for All

1. Customised event related notifications like current sessions, floor

maps, stall locations

2. Push notification is automated when necessary proximity is

triggered

3. A great boon in large floors where GPS is often unreliable

4. Exhibitors can promote stalls through beacons instead of using

paper

5. Impact on mobile battery for iBeacon scan is minimal as per

studies

6. Number of attendees visiting particular stalls and sessions can be

determined

7. Hyperlocal attendee behaviour can be understood

8. Floor plan analytics

9. Attendee preferences can be gauged

10. Audience engagement can be enhanced and monitored

Beacons and Gamification

1. Gamification appeals to the competitive spirit of the people

2. Leaderboard motivates to engage in activities to gain points

3. Integrating gamification with iBeacon facilitate better audience

engagement

4. iBeacon and event app can be used for games like scavenger

hunt or treasure hunt. Beacons send alert with clues about

different steps of the game and in this way, attendees can have

fun and win prizes

Instant Feedback

1. It is important to get feedback in real-time allowing organisers to

make changes in programme if necessary

2. Event planners can get feedback about sessions through event

app and beacons

3. Beacons can send alerts asking the attendees to rate the session

or take part in the online poll through event app

4. Event2Mobile app allows audience to give instant feedback

through rating, polls and event survey module

Q/A Session through Event App

1. Event and iBeacon help in better collaboration between audience

and speakers/organisers

2. Event2Mobile app let attendees to post their questions to the

speakers and the organisers

3. Session related question to the speakers posted at the Session

module

4. Questions through app gives the flexibility to the speakers to

answer them later

5. Event related question in Event Q/A module is received by the

back end team who answers them

Networking Among Attendees

1. Attendees can network among themselves with help of event

apps and iBeacon technology

2. Beacons can send alerts about buzziest sessions, popular

speakers and interesting activities

3. Event apps allow attendees to find people with similar

preferences and interact through app messaging system

4. Event2Mobile has Networking, Social Wall and Photo Wall

modules for better interaction and audience engagement

Event2Mobile - Networking Module

The Networking module allow users to find

attendees who have registered in the event

app. Delegates are auto-matched based on

personal preferences. Attendees can view

contact details of others and can message

each other within the app.

Event2Mobile - Photo Wall

Photo Wall allows users to take pictures within the app,

customise them and share them with admin so that these

photos can shared over large projected screens, custom photo

feeds and the events’ social media platforms.

Event2Mobile - Social Wall

Users can create posts, upload photos, make comments, like

or share posts and even create hashtags on the Social Wall

within the app. The Social Wall module is a great platform for

networking and collaboration with other delegates.

Some tips for using beacons at events...

1. Do not spam your attendees with constant notifications from beacons

2. Place beacons judiciously. Venue entrance, exhibitor stall entrance, halls

where discussions are held are some places to keep beacons

3. Develop two variations of each message to avoid repeating same thing over

and over again

4. Sent online materials (notes, audio) through push notifications

5. Keep spare beacons during event as few of them can stop functioning

6. Choose beacons according to aesthetic of event venue

7. Keep spare batteries for charging beacons or use USB enabled beacons

Event2Mobile Success Stories...

SingTel wanted a mobile app that could facilitate transfer of information

and interaction between the organiser, exhibitor and attendees for their

FMCC Event.

E2M provided a solution which:

1. Allowed Exhibitors to generate leads easily

2. Tracked attendance via QR code scanning

3. Took inputs from delegates and exhibitors through surveys

4. Photo wall sharing of user-generated photos

5. Had user-friendly floor plans

SingTel

The leading software company wanted an interactive mobile solution for their

Defy convention 2013.

So E2M provided VMWare with a quick rollout:

1. Both iPhone and Android platform support

2. Custom made CMS

3. Flash based interface in the CMS

4. Photo wall sharing of user-generated photos

5. Options to add filter and captions to photos

VMWare

Bill & Melinda Gates Foundation required mobile solution for their Grand

Challenges Annual Meeting 2014.

So E2M provided them a customised app with:

1. Social media integration

2. News and updates when changes are made to an

ongoing event

3. Personalised itinerary

4. Live Q&A for presenter/conference

Bill & Melinda Gates Foundation

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RE

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CT Hub 07-32

Singapore 339407

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OR

K

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USA

Phone: +1 917 546 0886 /

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