how to use facebook groups to engage supporters

How to use Facebook Groups to engage supporters

Format:

• Wednesday’s at 11am on Facebook Live:

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Most recent post

• 10 minute presentation

• 10 minutes of Q&A

• Get back to work

Get the recording and slides:

• Recording and slides available next Tuesday

• Download the slides now (posted as a comment)

Take notes!!!

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Facebook Groups versus Facebook Pages

Pages Profiles Groups




Fight Colorectal Cancer uses a Page to promote events and fundraisers.






Their Facebook Group serves survivors and caregivers.




The 411: Facebook Groups versus Facebook Pages

Groups Pages

Strategic Value Connection Marketing

Voice Community Brand

Content Distribution Controlled by members Controlled by algorithm

Privacy Public, Closed, Secret Everything is public

Audience Admins have control over who can join Fans and their friends

Metrics None Facebook Insights

Facebook Ads No Yes





How to create a Facebook Group

1. Visit https://www.facebook.com/groups/

and click Create Group.

2. A popup appears, where you’ll add

your group name, add members, and

choose privacy settings for your group.

3. Click Create and you’re done!




How to add members to your group

1. Add friends. For all Group types you can

add friends on Facebook.

2. Add people by email. You can also add

people by email.

3. Share the link to your Group. If your

group is public or closed, anyone who

clicks the link can send a request to join.




Rules of engagement for your Facebook Group

1. Have a clear purpose

2. Be clear about who should be a member

3. Have rules for what’s ok, and what’s not ok

4. Always put the members first

5. Be helpful and responsive

6. Connect members who can help each other

7. Add useful docs

8. Post content that serves the group

9. Create smaller groups for volunteers, board

members, advocates, and staff.




Q&A


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Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.


http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118107403/