5 easy ways to engage your facebook friends

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1 Facebook Friends 5 Easy Ways Engage Your

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Post on 06-Jul-2015

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Facebook is the most popular social networking site, yet when was the last time you updated your business' Timeline or posted an update to your customers and prospects? During our Small Business Marketing 101 webinar, you’ll learn five tweaks you can make to your Facebook Business Page that will make both customers and prospects sit up and take notice. They may even comment. Most importantly, it won’t take more than 10 minutes a day to complete.

TRANSCRIPT

Page 1: 5 Easy Ways to Engage Your Facebook Friends

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Facebook Friends5 Easy Ways Engage Your

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Session Framework

•Timeline’s new features, do’s and don’ts.

•Examples.

•Close with five action points to start on today.

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•Cole Directory published in 1947.•Crisscross directory of addresses & phone numbers.•Invaluable information for a number of industries:

•Telemarketing•Debt collection •Law enforcement

•Today, web-based lead generation for businesses.

Background

Jack Cole

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www.colecommunity.com

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Features:• Webinars

• Playbook download

• Articles

• Buddy’s Blog

• Resources

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•Marketing has become more visual storytelling.

•845 million active users.

•Sharing more than 100 billion social connections.

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Like BoxTag using @

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851 Pixels315

Pixels

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Images should be:• Representative of your brand• Creative• Updated frequentlyDon’t include:•Price/purchase information•Call-to-actions•Contact information•Misleading/deceptive

Cover Photo

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For Brick & Mortar Stores:• Highlight physical location• Phone number• Hours/days of the weekVirtual:•Website•Specials/discounts•Call-to-Actions

About Section

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180

180 Pixels

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111 Pixels7

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Apps:• Below your cover photo• Arrange and re-arrange• 12 apps to feature in allThink about:•Add Contact me App•Quote App•Blog•Pinterest•Personalize photos

Apps

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Timeline Tips

Regularly:• Check your admin panel•Post updates

•2/3 times a day/week•Just be consistent

Think about sharing:•Industry news•Like/share other business information •Employee celebrations•Blog•Contests/company news

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Pictures:•Representative of your brand•Creative•Updated frequentlyVideos:•1-3 minutes in length•How-tos, testimonials, promotions Questions, blog articles:•Relate to your service/industry •Relevant•Interesting

Post Interesting Content

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Highlight Posts

•Pins are located in the upper right hand corner•Stays at the top of your Timeline for up to 7 days

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Always Respond, never delete:

•Be courteous, ask to talk offline

•Offer a customer service number

•Be representative of your brand

•Watch what employees are saying/posting

•Consider a social media policy

Timely Response

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•Share

•Like

•Respond to your

friend’s content

Share the love

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Consider:•Post at least once a week

•Ideally once/twice a day•Create conversations/build relationships•Schedule Facebook updates with free tools

•Hootsuite•Keep tabs on the competition•See how your favorite stores, brands & companies are engaging with their friends

More Tips

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Resources

facebook.com/FacebookPages

www.socialmediaexaminer.com

www.Hubspot.com

www.hootsuite.com

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