nonprofit radio - make podcasts that engage supporters
DESCRIPTION
With portable music players, smart phones, and cheap bandwidth everywhere, more and more online marketers are turning to podcasting as a powerful way to extend the reach of their brands and engage supporters. We'll discuss how to produce a podcasts using free tools and from scratch, including pre-production, recording, editing, processing, and rendering. Then, we'll look at various ways to market your podcast via your own website, the social web, and the iTunes Music Store. And finally, we'll learn from a few case studies and go over some production best practices. So, bring your iPods and earbuds, and let's podcast!TRANSCRIPT
Welcome
Chad NormanHost of “The Baudcast”
Corey PudhorodskyHost of “501c3Cast”
Agenda• Podcasting Background
& Demographics• Planning your Podcast• Tools & Resources• Promotion, Sharing, and
Metrics• Review the “Podcasters
Toolkit”• Open Q&A
Just a few statistics…
…but focus on YOUR Audience..
http://www.flickr.com/photos/archangeli/242091173/
…and your story.
http://www.flickr.com/photos/citizenhelder/3280892618/
Hardware Options
USB Headset
Dynamic or Condenser Mics
Soundboard
Mobile Devices
Video Recording
Software
•Audacity•Garage Band (Mac)•Sony Sound Forge•Adobe Audition•Levelator•Skype
•Pamela•Hot Recorder•Audio Hijack Pro
Green bullets are free!
Production
• Editing / Clean up • Bit Rate• Stereo vs. Mono• ID3 Tags• Images• iTunes Tags• Show Notes
Hosting Services
Start Simple…
…grow into your Podcasting Empire
http://www.flickr.com/photos/8554696@N03/
•iTunes
•Podcast Pickle
•Podcast Alley
•Odeo
Podcast Directories
Social Networks
•WebsiteWebsite•EmailEmail•NewslettersNewsletters•Press ReleasesPress Releases•AdvertisementsAdvertisements•PartnersPartners
Cross-Channel Promotions
Case: Volunteer San Diego
•Description•RSS•iTunes Link•Listen Now•Show Notes•Contact Info
Case: The Nature Conservancy
Resources
• WeAreMedia.org• NTEN
Conference Website Resources
• Podcast Communities and Forums
http://www.flickr.com/photos/neilt/2517652/
Questions?
http://www.flickr.com/photos/lostmittenetsy/1451476678
Thank You!
Chad [email protected]
www.twitter.com/chadnorman
www.Blackbaud.com/TheBaudcast
Corey [email protected]
www.twitter.com/501c3Cast
www.501c3cast.com