dig south - google analytics opportunities to improve ecommerce roi
TRANSCRIPT
@amanda_sides | @marketingmojo | marketing-mojo.com
GOOGLE ANALYTICS OPPORTUNITIESTO IMPROVE ECOMMERCE ROI
Amanda SidesAccount Director
Marketing Mojo
5/1/2015
@amanda_sides | @marketingmojo | marketing-mojo.com
ABOUT MARKETING MOJO
• Originally founded as Search Mojo
• Demand generation marketing firm
founded in 2005
› Search engine optimization (SEO)
› Paid media management
» Pay-per-click advertising management (PPC)
» Social media advertising
› Content marketing
› Marketing automation
› Analytics consulting
• Headquartered in Charlottesville, VA
› Office in Charleston, SC
• Featured in the Washington Post, B2B
Magazine,
MarketingSherpa, Visibility Magazine and
many blogs
• Speakers at SMX Advanced, MarketingProfs,
PubCon and more
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OUR CLIENTS
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LINK ANALYTICS & ADWORDS
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LINK ANALYTICS TO ADWORDS
LINK ANALYTICS & ADWORDS
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LINK ADWORDS TO ANALYTICSLINK ANALYTICS & ADWORDS
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ENABLE AUTO-TAGGING
LINK ANALYTICS & ADWORDS
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THE IMPORTANCE OF GOAL TRACKING
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IMPORT GOALS TO ADWORDS
GOAL TRACKING
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MAKE INFORMED DECISIONSGOAL TRACKING
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GOOGLE ANALYTICSECOMMERCE TRACKING
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PRODUCT PERFORMANCE INSIGHT
ECOMMERCE TRACKING
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SUPPLEMENT ADWORDS DATA
ADWORDS ANALYTICS• Transaction Volume• Revenue per
Transaction (if set up appropriately)
• Transaction Volume• Products per
Transaction• Product Category• Product SKU• Taxes/Shipping• Revenue by Product,
Transaction, SKU, etc.
ECOMMERCE TRACKING
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ANALYTICS EXPERIMENTSLANDING PAGE TESTING
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MONITOR TEST RESULTS
ANALYTICS EXPERIMENTS
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ORIGINAL – A TEST – B
2.8% Conversion Rate
22.58% Conversion Rate
CASE STUDY – HUGE RESULTSANALYTICS EXPERIMENTS
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GET THE MOST OUT OF ANALYTICS REPORTING
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DEFAULT REPORTSREPORTING
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CUSTOMIZATIONREPORTING
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DASHBOARDSREPORTING
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ANALYZE ALL TRAFFIC SOURCES
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TRAFFIC SOURCE ATTRIBUTION
WHAT’S WORKING?
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CONTACT
Amanda SidesAccount DirectorMarketing Mojo
800.939.5938 x105
@amanda_sides
+AmandaSides