How to reduce shopping cart abandonment with social login?

Submitted by : Jodie Baldwin

Introduction

● The problem of shopping cart abandonment is the worst nightmare for online retailers.

● As per Banyard Institute, on an average 67% of online buyers leave a website without making the purchase.

● One of the prime reasons of shopping cart abandonment is traditional registration process.

References :● https://www.smore.com/a7c1f-social-media-lovers● http://en.wikipedia.org/wiki/Abandonment_rate

How registration process affects shopping cart abandonment?

● 75% users leave the website on being asked to register.

● The traditional process of asking users to fill a lengthy registration form is quite time consuming.

● The need to register before buying the product kills the momentum resulting in abandoned shopping carts.

● Apart from these, the lack of security is another major issue associated with traditional signup.

References :● https://www.smore.com/a7c1f-social-media-lovers● http://en.wikipedia.org/wiki/Abandonment_rate

How Social Login helps in reducing shopping cart abandonment rates?

● By offering social login, users can sign in to your website with their preferred social media accounts such as Facebook, Google+, Twitter, etc.

● Social login holds great importance for websites and now a days 77% users agreed that they expect the website to offer social login.

● Social Login has proven to be a great way of reducing shopping cart abandonment rates for your website.

References :● https://www.smore.com/a7c1f-social-media-lovers● http://en.wikipedia.org/wiki/Abandonment_rate

Benefits of social login for your website

● Social login simplifies the traditional registration process by allowing users to sign in to your website with just one click.

● With social login, businesses get precious user profile data which does a great help in creating more focused marketing strategies.

● Apart from that, Social login is very secure and reliable too.

● Now user can spend more time browsing your website rather than filling that time consuming sign-up form.

References :● https://www.smore.com/a7c1f-social-media-lovers● http://en.wikipedia.org/wiki/Abandonment_rate

Conclusion

If your website is suffering from high shopping cart abandonment rates, it’s high time to give social login a try.

To know more on how social login helps in reducing shopping cart abandonment rates, read the complete article here : Why adding social login reduces shopping cart abandonment?

References :● https://www.smore.com/a7c1f-social-media-lovers● http://en.wikipedia.org/wiki/Abandonment_rate

Thank-you