cart abandonment solutions
TRANSCRIPT
New Pay-for-Performance
Cart Abandonment Solutions
Presented by: Max Loewenthal
Director of Business Development, UpSellit
What percentage
of your visitors
abandon your
website?
97-98% Site Abandonment?
Fireclick Index
Convert
3%
Abandon
97%
51% Cart Abandonment?
Convert
49%
Abandon
51%
Forrester Report:
The State of Retailing Online
What are you
doing to reduce
site and cart
abandonment?
UpSellit Develops Site &
Cart Abandonment Solutions
Abandonment Chat Email ReMarketing Abandonment Survey
We Increase Conversions 10-25%
For Over 200 Online Businesses
“The people at UpSellit are easy to work
with, responsive and great at what they
do… UpSellit lifted overall conversions
from 8% to 10%… resulting in a 25%
increase in sales.”
Natalie Bonacasa, PetCareRX.com
Assisting the Funnel
Site Abandonment Chat
• Increase Conversions 10-25%
• Reduce Site & Cart Abandonment
• Bring Consumers Back Mid-Abandonment
• Learn Why Consumers Are Abandoning
• Provide Real Value with Intelligent Support
• Test Offers, Messaging & Discounts
• 100% Pay-for-Performance
• Minimal Client-Side Tech Time
Defining Artificial Intelligence
“…no discernible difference between the
conversation generated by the machine
and that of an intelligent person.”
Alan Turing, 1912-1954
Mid-Abandonment Launch
1. User Moves Mouse to Toolbar
2. Chat Window Launches
3. User Engages in Chat
Abandonment Chat Case Study
National Brand’s Online Retail Distributor & CJ Advertiser
• 10-Day Pilot on 100% of Shopping Cart Traffic
• Predictive Chat Launch Method
• Product-Specific Chat Windows
• Foundational Knowledge Base of ~100 Responses
• Split-Test of 20% OFF vs. Free Shipping
• Minimal Client-Side Tech Time
Abandonment Chat Case Study
10-Day Pilot Completed July 18, 2011:
• 13.15% Increase in Overall Revenue
• 12.28% Increase in Orders Placed
• 20% OFF Incentive Performed 1.8X Better Than Free Shipping
• Free Shipping Reduced AOV 14%
• 20% OFF Resulted in Zero Reduction in AOV (+.2%)
• Transcripts Revealed Unidentified Canadian Shopper’s Needs (7.2% Traffic)
Site Abandonment Chat
Testimonial
“The true value of the UpSellit program for us is that it
allows us to communicate directly with repeat visitors
to our website. We have the added flexibility to make
changes to our offer, as well as the timing of the
communication, each of which is critical to our
success.”
VP of Partner Sales | Lifelock
DataHound Lead Recovery
& ReMarketing
• Reduce Cart Abandonment
• Increase Conversions 5-15%
• Build ReMarketing Database
• Optimize Messaging & Incentives
This Isn’t Traditional
Email Marketing
Traditional Email Marketing:
• Leverages User-Submitted Information
• Relies on a Multi-Page Conversion Funnel
• Ongoing Multi-Email Strategy
DataHound Lead Recovery
• Collect Consumer Information Instantly
• Omit Sensitive Fields
• Capture All Visitor Session Data
• Easily Sort & Segment Leads
• All Information Stored Securely
• Data Protection Act Compliant
DataHound Email
ReMarketing Strategy
• Reduce Cart Abandonment with 1-Time Email
• Leverage UpSellit or Self-Manage
• Send a Single Email
• Send 1-2 Hours After Consumer Abandons
• Offer Support & Provide an Incentive
DataHound Email
ReMarketing Solution
• Fully Hosted & Managed
• Ongoing Campaign Optimization
• Custom Branded HTML Emails
• Promote Products/Services Abandoned
• Reinforce Brand Equity
• Optimized for Mobile
• CAN-SPAM Act Compliant Emails
Complete Reporting
DataHound Case StudyCart Abandonment Campaign Overview
Nationally-Recognized Online Retailer
• 10-Day Pilot on 100% of Shopping Cart Traffic
• DataHound Pre-Submit Contact Capture
• 1-Time Email with 2 Hour Delay
• Technical Support Messaging
• Split-Test of 5% OFF vs. 10% OFF
• Copy & Paste 10-Minute Integration
DataHound Case StudyCart Abandonment Campaign Results
10-Day Pilot Completed August 4, 2011
• 28.4% Email Click-Thru Rate
• 19.8% Click-Thru Conversion Rate
• 5.2% Increase in Overall Conversions
• 10% OFF Performed 1.47X Better than 5% OFF Incentive
• AOV Remained the Same Between Both Tests
• Copy & Paste 10-Minute Integration
“UpSellit's DataHound solution has
exceeded our expectations… The team has
been very easy to work with, the
implementation was smooth, and the results
started strong and have consistently grown
stronger over time.”
Program Manager | AllData
DataHound Lead Recovery
Testimonial
Site & Cart Abandonment Survey
• Increase Overall Conversions 1-5%
• Collect Actionable Business Intelligence
• Build ReMarketing Databases
• Promote Social Engagement
• Build Brand Loyalty
Not A Typical Online Survey
Typical Online Survey Services:
• Lack Compelling Engagement
• Email Customers Post-Transaction
• Leverage Embedded Online Surveys
• Use a Linear Question Flow
• Limited Branding Opportunities
UpSellit’s Survey
• Abandonment Detection Technology
• Target Site & Cart Abandonment
• Advanced Question Logic
• Real-Time Custom Reporting Engine
• Custom, Integrated, Branded Experience
Cart Abandonment Detection
• Predict Abandonment
• Proactive Launch
• Seamless Experience
Advanced Question Logic
Custom, Integrated, Branded
UpSellit’s Survey Strategies
• Reduce Cart Abandonment
• Reduce Site Abandonment
• Collect Business Insight
• Drive Conversions
• Build Brand Loyalty
Collect Business Insight
• Non-Customer Feedback
• Detailed Session Data
• Easily Sort Analyze Info
Drive Conversions
• Address Purchase Concerns
• Reinforce Brand Value
• Suggest Alternative Products/Services
Build Brand Loyalty
• Increase Newsletter Signups
• Promote Social Engagement
• Extend Brand Experience
UpSellit Complete Reporting
Getting Started with UpSellit
• 100% CPA, No Set-Up Fees
• Review & Approve Engagement Strategy
• Paste Custom Javascript Tag On Site
• Login to Custom Reporting
• Ongoing Optimization & Client Audits
• Reduce Cart Abandonment Instantly
New Pay-for-Performance
Site Abandonment Solutions
Thank You for Viewing
Email: [email protected] | Office: (805) 322 1517
Contact: Max Loewenthal
Director of Business Development, UpSellit