CARTABANDONMENT

71%

AVERAGE OF CUSTOMERSABANDONING THEIR CART

E-COMMERCE

71%

AVERAGE OF CUSTOMERS ABANDONING THEIR CART

$0 to $100 CARTS

$101 to $250 CARTS

$250 to $300 CARTS

$300 to $350CARTS

$350 to $400 CARTS

$400+ CARTS

0%

50%

100% 78%

58%

70% 70% 73%

85%

E-COMMERCE

CARTS

ORDER

4000

3000

2000

1000

0

7/01 7/02 7/03 7/04 7/05 7/06 7/07 7/08 7/09 7/10

INTERNAL DATA

CART : 3475

ORDER : 82AVG ORDER PER DAY : 89

AVG CART PER DAY : 3358

CONVERSION : 2.64%

CARTS

ORDER

4000

3000

2000

1000

0

7/01 7/02 7/03 7/04 7/05 7/06 7/07 7/08 7/09 7/10

INTERNAL DATA

0.5 - 1%

CHANGE COULD RESULT IN . . .

15 – 30 ORDERS PER DAY

EMAIL REMARKETING

FREE GEARTransparency

FREE SHIPPING

FREE SHIPPING

FREE SHIPPING should be standard

44% OF PEOPLE ABANDON CARTS 30% OF PEOPLE

SPEND MORE

If FREE SHIPPING is standard, there should be a difference calculator

TO SHOWCASE how much you need to receive FREE SHIPPING

FREE SHIPPING

FREE SHIPPING should be standard

44% OF PEOPLE ABANDON CARTS 30% OF PEOPLE

SPEND MORE

FREE SHIPPING should be automatically applied

UNEXPECTED COSTS is the biggest reason for cart abandonment

If FREE SHIPPING is standard, there should be a difference calculator

TO SHOWCASE how much you need to receive FREE SHIPPING

Turtle  Beach  Headset  Z1

Universal  Travel  Adapter

McAFEE Antivirus  PLUS  2014

$  0

$  0

$  0

*Automatically apply our free gear

EMAILREMARKETING

REDUCING CART ABANDONMENT

OOP, YOU FORGOT . . .

SIMPLE REMINDER EMAIL

OOP, YOU FORGOT . . .

FREE SHIPPING EMAIL

OOP, YOU FORGOT . . .

DISCOUNT EMAIL

REMIND CUSTOMERS ABOUT THEIR CARTS

EMAILREMARKETING

OOP, YOU FORGOT . . .

SIMPLE REMINDER EMAIL

OOP, YOU FORGOT . . .

FREE SHIPPING EMAIL

{ FREE SHIP. ON PURCHASES OVER $X,XXX }

OOP, YOU FORGOT . . .

DISCOUNT EMAIL

ABANDONERS SPEND MORE WHEN REMARKETED55%

EMAILREMARKETING

POTENTIAL THREATS

GATHERING THEIR EMAILS

PERCEIVED AS SPAM

POP-UP to update their order price

LONGERBUYINGCYCLE

OPTMIZATION

METRICSTESTING AND OPTIMIZATION OVER 2-3 WEEK PERIOD

FOR EACH EMAIL TEMPLATE

USE A BASELINE TO DETERMINE CHANGES IN CART ABANDONMENT

OPTMIZATION

METRICSTESTING AND OPTIMIZATION OVER 2-3 WEEK PERIOD

FOR EACH EMAIL TEMPLATE

USE A BASELINE TO DETERMINE CHANGES IN CART ABANDONMENT

%CHANGE

REVENUE

PER EMAIL

EMAIL REMARKETING

FREE GEARTransparency

FREE SHIPPINGwith a minimum

CARTABANDONMENT