cart abandonment rate
TRANSCRIPT
Do you know?
•Over 65% of all carts filled on e-commerce sites are never properly checked out.
•With each online order averaging a value of $116.58, high cart abandonment rate turns out to be a major loss to online businesses.
Do you know?
•High cart abandonment rate also increases the marketing budget: e-commerce sites are compelled to engage in recovery campaigns through retarget marketing.
But, what are the possible causes of high cart abandonment rates?
High shipping costs
You products may be at a friendly price, but the shipping cost makes them too expensive and that contributes to high cart abandonment rate.
Hidden costs
•Your cart abandonment rate increases with customers being turned off by costs that come into their attention just as they are about to make payments.
Lack of a clear check out options
•Is possible you do everything correctly and the customers are eager to buy, but your complex check out options become the source of high cart abandonment rate.
Poorly done website
•An awkward browsing experience is another major contributor to high cart abandonment rate. Many customers will not wait for the check out page to load while other options are waiting.
Limited payment options
Customer not finding convenient payment service has been observed to be another major contributor to high cart abandonment rate
Unresponsive customer supportSome support during online shopping help
customers to complete transactions. However, if none is there, then shoppers have no other option when they encounter obstacles, but to abandon their cart.
Reducing cart abandonment rate starts with working on the fundamentals of your e-commerce site.
What are the fundamental steps you can take to reduce cart abandonment
rate?
Design a great website!
The first step to reducing the cart abandonment rate is ensuring that your website is responsive. Strive to make the browsing experience simple, fun and smooth.
Write snappy product copies!Use simple, clear and concise language
because few people have the time to read or decipher detailed and complicated product descriptions. It is beneficial to your cart abandonment rate to always make it snappy!
Even better, use clear imagesImages pass information more effectively
than text. Customers find it easy, fun and convenient. Any e-commerce site with quality images experiences lower cart abandonment rate.
Investing in quality product videos is even a better idea. Through them you are in a position to show the customer more product aspects.
Add convenient payment optionsOffer extensive selections of payment
options-Include Paypal, Visa, Mastercard or any other service you envisage to be used by your customers. Also take into considerations the currency your customers find convenient using, and your cart abandonment rate will take a dip!
Invest in an exit intent technologyCatching your customers before they
abandon their carts is better than going after them later. With Picreel exit intent technology, you are bound to bring significantly down the cart abandonment rate by motoring their movement and giving them appropriate messages when they are about to leave.
Besides doing everything right, you also needTo motivate your customers to check out
their carts. The following are incentives you can give to reduce cart abandonment rate:
•Offer free shipping services•Give time bound discounts•Give rewards for carts successful checked
out
While you will never make everyone filling a shopping cart on your e-commerce site check out, with a well thought out strategy you will significantly reduce your current cart abandonment rate!
BEST OF LUCK!