How to Market An Event

Mahmoud K. Youssef

Agenda

ME? Rules Digital Marketing Social Marketing Marketing 4C’s & 4P’s Social Pyramid Social Communities Social Media Channels Data Check Workshop Event Marketing Phases Branding

Rules

Interact Shhhh Ask

Digital Marketing

Its marketing based on mobile phone, computers and 3D printers

Social Marketing

Its marketing based on Social Networks, Digital and Real ones.

4C’s & 4P’s of marketing

Social Pyramid

Social Communities

Social Media Channels

Data Curation

Born 8 – 8 -1996 Joined Hassan Abbas Experimental Language school 2003 Started working as freelancer 2006 Joined Hoda Sharawi Experimental Language school 2007 Joined civil work 2011 Started working in the marketing field 2012 Graduated from high school 2015 Joined School of law 2015

Event Marketing Phases

Preparatory Stage Pre-Lunching Stage Lunching Stage “In event” After Lunching Stage