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HowToMarketYour

EventOnlineWith

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TableofContents

Introduc=on………………………………3

AddingVideoToYouTube………….4

YouTubeVideoManager……………5

EmbedonYourWebsite……………6

SharingYourVideo……………………7

Comments&Likes…………………….8

TrackingYourImpact…………………9

Adver=singYourVideo………………11

Conclusion…………………………………16

OnlineMarke=ngWithYouTube 2

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Introduc=on

HowToMarketYourEventOnlineWithYouTube 3

YouTubeis#1serviceforvideoontheinternet.Itboastsmorethan1billionuniqueuserseverysinglemonth.This

guidewillcover

-  AddingvideotoYouTube

-  Managingyourvideos

-  Howtoembedonyourwebsite-  Trackingyourimpactand

-  Howtoadver=seonYouTube

EventCommercialsistheeasiestwaytodo

onlinemarke=ngwithvideobyautoma=callyaddingyour

onlinecommercialtoourYouTubeChannel.Thissimplifies

theprocesstoshareandembedonyourexis=ngwebsite

andtosharetoanumberofotherserviceslikeFacebook,

Twier&LinkedIn.

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AddingVideoToYouTube

ToaddvideotoyourYouTubepage

•  LogintoyourYouTubeaccount•  Choosethe"Upload"buon

 –  Thisbuonislocatedinthetopmiddleofthescreennexttothesearchbar

• Selectthevideofileyouwanttoupload –  Onceselected,thefilewillbegintoupload

•  Adddetailsaboutyourvideo4HowToMarketYourEventOnlineWithYouTube

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YouTubeVideoManager

5

TheVideoManagerpagewillallowyoutotrackand

manageyouruploadedvideos.Twothingsyoushould

alwaysdoare

-  Addtagstoyourvideoand

-  Selectacategoryforyourvideo

Doingthesetwothingswillimproveyourmarke=ngefforts

byexposingyourvideotoalarger,targetedaudience.

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EmbedOnYourWebsite

•  YouTubemakesiteasytoembedyourvideoonyouronwebsiteorblog –  Clickthe"Share"linkbelowthevideoand –  Choosethe"Embed"op=on –  Chooseyourpreferredvideodimensions –  Copythecode –  Pastethiscodeintoyourwebsite'sHTML

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SharingYourVideo

•  AnaddedbenefitofuploadingyourvideotoYouTubeisthatitallowsfor

fastsharingto –  Facebook,Twier,LinkedIn,Google+,Tumblr,Pinterest,Blogger,StumbleUpon,MySpaceandReddit

•  Toshareyourvideotoanyofthesesocialnetworks –  ClicktheSharelinkbelowthevideo –  Chooseasocialnetwork –  Followtheonscreeninstruc=ons

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Comments&Likes

•  OnewaytoimproveyourresponseandengagementratesistoencourageYouTubecommentsandlikes –  YouTubecommentsandlikesincreasetheviralityofyourmarke=ng

campaign –  Theyalsoservetoincreasetheexposuretoyourpoten=alaudience

•  Aneasywaytodrivecommentsandlikesistopostthefirstcommentaskingaques=onaboutwhatyourpoten=alaendeesarelookingforwardtoatyourevent

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TrackingYourImpact

•  YouTubehasoneofthebestanaly=csdashboardsfortrackingyourusers'engagementwithyour

specificvideosandyourimpactoverall.

•  WithYouTube'sAnaly=csDashboard,youcantrack:

 – Totalnumberofvideoviews – Es=matedminuteswatched – Yournumberofsubscribers – Videolikes&dislikes – Numberofcomments – Viewerdemographics

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TrackingYourImpact(cont’d)

•  ToaccessyourYouTubeAnaly=csDashboard –  SignintoyourYouTubeaccount –  Choosethedrop-downarrownexttotheUploadbuon –  SelectAnaly=cstotakeyoutotheanaly=csforyour

YouTubechannel

 –  Selectthevideoyouwanttoviewtheanaly=csof

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Adver=singYourVideo

•  YouTubemakesitveryeasytoadver=seyournewvideo

•  YouTubeAdver=singisusuallyacosteffec=vemeansofincreasing

yourexposuretoyourpoten=al

audienceandcansubstan=ally

increaseyourengagementrates

 – Forexample,a$30budgetforoneweekcouldresultinyourvideo

beingviewedanaddi=onal1,000to7,000=mesandyouradbeingseen

over100,000+=mes

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Adver=singYourVideo(cont’d)

•  Toadver=seyourvideo: – GotoyourYouTubeVideoManager – Selectthevideoyouwanttoadver=se – ChoosetheupsidedowntrianglenexttotheEditbuon

 – SelectPromote – Clickthe"CreateACampaign"buon – Selectyourbudget

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Adver=singYourVideo(cont’d)

•  Toadver=seyourvideo(cont’d): –  Selectyourcampaigndura=on

•  Whileyoucantechnicallystartwithassmallasone(1)dollarforone(1)day,Irecommendatleast$10foroversevendays(i.e.oneweek)andmeasureyourresults

 –  ChooseyourAudience• WhilethedefaultisEveryone,yourvideoadver=sementwillgenerallybemoreeffec=veifyoufocusyouradver=sementonuserswhofityouraudienceprofile(e.g.inUnitedStates,interestedinbusinesseduca=on)

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Adver=singYourVideo(cont’d)

•  Toadver=seyourvideo(cont’d): –  CrayourAd

•  Targetyouradver=sement'slanguagetoyouraudience'sprofileandcrathelanguageto

conveythebenefitsofwatchingyourvideo•  Forexample,ifyouareadver=singalegaleduca=onconference,youmightchooseyourheadlinetobe"An:LegalInfoPros!"andthedescrip=onas,"Thepremiereeduca=onal&networkingeventforyou”

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Adver=singYourVideo(cont’d)

•  Toadver=seyourvideo(cont’d): – ClickthenextbuonwhichwilltakeyoutoyourGoogleAdWordsaccount

 – Confirmyouradver=singcampaign'sdetails

 – WatchtheYouTubeviewscomein!

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Conclusion

•  FollowingthesestepswillhelpyoutakeadvantageofYouTube

Adver=singasitisagreatwaytoimproveyouronlinemarke=ng

withvideo

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ASpecialOffer

Visithp://eventcommercials.com

togetafreepromo=onalYouTube

videoforyournextevent

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