market research report : event management market india 2012

7/31/2019 Market Research Report : Event management market india 2012

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July2012


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3/14

Introduction

MarketOverview

CostRevenueAnalysis

Drivers&Challenges

GovernmentParticipation

Trends

CompetitionStrategicRecommendations

A endix

3EVENTMANAGEMENTMARKETININDIA2012.PPT


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SAMPLENeedforsketchingeventswithprecisionandgrandeurconvergesonthesurfacingofeventmanagementsector

EventManagement

Market

Overview

EventmanagementindustryinIndiaisroughlytentotwelveyearsoldandisfastgainingmomentum

Primarilyit

has

been

an

unorganized

market

which

is

slowly

transitioning

into

an

organized

structure

Increaseina1anda2needingprofessionalstomanagethemhasledtoamajordemandforeventmanagers

EventManagementMarket Growth

INRbn

f%D

CB

A

4

02020202020

EVENTMANAGEMENTMARKETININDIA2012.PPT


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SAMPLE

Acostrevenueanalysisdeliberatesonthecostsincurredandrevenuesgarneredbytheplayers

Cost Revenue

Analysis

Costsincurredbeingoftheorganizersandvendors,revenuemodelfor

thissectorvariesfromfirmstofirms

P1

X1

P5

X5

P2

X2 P6RE

P3 X6

O

S

T

V

E

N

U

P4

P7

5

X4



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Drivers&Challenges Summary

Drivers

Growthin

disposable

income

and

consumerspending

Increaseinbelowthelineactivities

Increaseincorporateevents

Challenges

Highentertainmenttax

Spurtinsportsevents

Riseofweddingandotherfamily

events

equipments

s ngnee o organ ze an

structuredevents



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Effortstomakefamilyeventsuniquetranslatesintogrowthpropositionforeventmanagementservices

ImpactRiseof

wedding

and

other

family

events

Asweddingindustryshootswithburgeoningdemandforlavishevents,weddingplanningindustrygetsaboostfordemandoforganizedandstructuredplanningservices

esep ann ngserv cesare e or eo even managemen concernsw oserevenuesaresourcedfromtheseeventsbyaconsiderablepercentage

Weddingas

an

event

needs

precision

in

planning

and

implementation

which

is

rendered

by

eventmanagementconcerns

Presently,peoplearewillingtoshellouthugemoneytomaketheireventsgloriousandstandoutfromtherest

Selectingpropervenue,cuisinetothatofarrangingforentertainerslikeactorsorsingerstoperforminweddingsconstitutethemultifariousfacetsthatactuallyrequireprofessionalandorganizedhelp

Asincome

level

increases

and

associated

affluence

augments,

time

devotion

becomes

a

constraintwhichpavesthewayforeventmanagementconcerns tostepinandholdreins

WeddingIndustry GrowthinIndia

INR

bnS

RQ

P

Q1

7

20

20

20

20

20



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SAMPLE

Umbrellaassociationholdingthereinsoftheentire

Event&

Entertainment

Management

Association

(1/3)

Event&EntertainmentManagementAssociation(EEMA)isanapexbodythatrepresentsallcredibleevent

IsanunifiedvoiceoftheindustrytotheGovernment,statutorybodies,taxationauthoritiesandprivate

licensing

authorities

as

also

individual

clients

or

vendors

or

artists Itprimarilylookstolaydownprofessionalstandardsofmanagementandinterfacebetweenitsmembersand

clients,vendorsandartistsacrossthecountry

FeaturesofEEMARepresentationtoLegal/

GovernmentBodies

F1 R1 R2

F2

R3

8

F3



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Trends Summary

Sportsbroadcasterenteringeventmanagementdomain

Eventmanagementcoursesintheoffering

`

ForeigncompaniesenteringIndia

KeyTrends

Eventsgoinggreenintheiroutlook

Hybridelementscomingtothefore

9

Foreignuniversities

collaborate

with

Indian

universities



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SAMPLE

Goinggreenhasbecomethebuzzwordforthissector

Eventsgoing

green

in

their

outlook

Eventmanagementconcernsarepresentlyconcentratingonenvironmentallyconducivethemes

Or anizersarelookin atincor oratin reenelementstotheirshowsb includin allthosecomponentsthatdonotharmtheenvironment

Thisnotonlyactsasameanstopreservetheenvironmentbutalsomanagescosteffectivelyin

thelong

run

T1 T2 Advantage T3

T4 T5 Advantage T6

van age

10



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SAMPLE

Private:DomesticCompany Company1(1/3)

CompanyInformation OfficesandCentres India

RegisteredAddress

TelNo.

FaxNo.

Place

YearofIncorporation

Registered

Address

KeyPeople

Category Products/Services

Services EventManagement

ame es gna on

Person1 D1

Person2 D2

Person3 D3

11

Person4 D4



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SAMPLE


F nanc a Snaps ot KeyRat os

Profit/Loss

TotalIncomeProfit

INRmn

TotalIncome

INRmnV

Particularsyoychange

(201110)2011 2010 2009 2008

ProfitabilityRatiosOperatingMargin 12.71 25.64% 12.94% 24.07% N.A.

W

NetMargin 13.03 15.19% 2.15% 15.62% N.A.

ProfitBeforeTaxMargin 12.71 25.64% 12.94% 24.07% N.A.

Return

on

Equity 27.23 31.10% 3.86% 56.61% 11.33%ReturnonCapitalEmployed 45.71 70.09% 24.38% 121.64% 28.11%

ReturnonWorkingCapital 40.81 48.94% 8.14% 105.38% 13.62%

ReturnonAssets 26.67 30.18% 3.51% 50.24% 9.07%

FinancialSummary

0.00

20202020

U ReturnonFixedAssets 78.17 84.59% 6.43% 101.35% 33.82%

CostRatiosOperatingcosts(%ofSales) 12.71 74.36% 87.06% 75.93% N.A.

Administrationcosts

(%

of

Sales)N.A. N.A. N.A. N.A. N.A.

CompanyincurredanetprofitofINR mninFY2011,as

comparedtonetprofitofINR mninFY2010

ItreportedtotalIncomeof INR mninFY2011,

registering

a

decrease

of

%

over

FY

2010

. . . . . . . . . .

LiquidityRatiosCurrentRatio 22.90% 3.26 4.23 2.31 3.33

CashRatio 7.49% 1.93 2.09 0.74 0.24

LeverageRatiosDebt

to

Equity

Ratio

63.69% 0.03 0.08 0.12 0.25

Earnedanoperatingmarginof%inFY2011,anincrease

of percentagepointsoverFY2010

Thecompanyreportedadebttoequityratioof inFY

2011,adecreaseof%overFY2010

DebttoCapitalRatio 61.80% 0.03 0.08 0.11 0.20

InterestCoverageRatio N.A. N.A. N.A. N.A. N.A.

EfficiencyRatiosFixedAssetTurnover 86.47% 5.57 2.99 6.49 0.00

AssetTurnover 21.73% 1.99 1.63 3.22 0.00

12

Improved Decline


. . . . .

WorkingCapital

Turnover 14.79% 3.22 3.78 6.75 0.00

CapitalEmployedTurnover 14.06% 2.05 1.80 3.62 0.00


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SAMPLE


KeyRecentDevelopments

Description News

Overview Boastsofhandlingallthefivestagesinaneventincludingb1,b2,b3,b4

Providesmanagementservicesinfieldsofb5,b6,b7,b8,b9

Services Eventsorganizedincludeb10,b11,b12,b13

Judgeseveryeventbyitsownexclusivityandcategorizeseventsinto3divisionswhichare

lookedafter

b

ex erts

in

each

fieldMiscellaneous

Startingfromb14,b15,b16tob17,b18,itlooksaftereverynooksintheorganizingof

events



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